Aaron Agius
Sydney
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👔 Co-Founder of Louder Online with 16+ years in digital marketing. Featured in Forbes, I specialize in SEO, branding, and AI-driven strategies.
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Articles by Aaron Agius
How to Hire a Marketer for Your Business: 4 Steps
By Aaron Agius According to a CareerBuilder survey, the cost of a bad hire costs about $17,000 on average. In addition to the economic cost to a company, a bad hire can create huge problems for workplace morale and may significantly decrease employee retention—especially if the hire is in a senior position. Unfortunately, bad hires aren’t always easy to spot. Oftentimes, people can say and do everything right during the interview, but when it comes to the actual job, they perform poorly.
Customer Journey Maps: How to Create Really Good Ones [Examples + Template]
Did you know 70% of online shoppers abandoned their carts in 2022? Why would someone spend time adding products to their cart just to fall off the customer journey map at the last second? The thing is — understanding your customer base can be very challenging. Even when you think you’ve got a good read on them, the journey from awareness to purchase for each customer will always be unpredictable, at least to some level.
6 Customer Service Mistakes Your Company May Be Making
By Aaron Agius Providing excellent customer service is fundamental to business success. Three out of four customers say they’d spend more money with a company that guarantees them good customer service, and 60% of customers have purchased from a brand based on its customer service reputation. However, not all companies get their customer service right. Even with the best intentions, it’s easy to develop blind spots that become barriers between you and your customers.
Customer Survey Types: Tips to Drive Massive Growth
With all the focus on customer acquisition these days, it's easy to overlook one of the biggest potential sources of new revenue out there: your existing customer base. The existing customers you've retained may be the key to your company's massive growth, and customer surveys are one of the best tools for driving these future wins. Data gathered by Invesp's Khalid Saleh suggests that it'sfive times more expensive to attract a new customer than to sell again to an existing one.
What Is Cross-Promotion? 11 Ideas To Boost Your Campaign
How does this sound? A marketing strategy that: Skyrockets your brand’s reach in a cost-effective way (even if you’re on a shoestring budget). Helps you build relationships with top names in your industry (even if nobody knows you yet). Gets you tons of PR and brand mentions almost overnight (without the extra budget on ads). Do you think that’s too good to be true? Well, this strategy does exist. It’s called cross-promotion. What is cross-promotion?
Strong Corporate Governance Is Key To Attracting Foreign Investment Toward Emerging Markets
Dr. Ashraf Gamal El Din, FC is the Chief Executive Officer of Hawkamah, the Institute for Corporate Governance, located in the Dubai international Financial Centre (DIFC). He is a Fellow and Certified Governance Expert from the Chartered Governance Institute, UK (ICSA). He was a jury member of the Arabia CSR Award. Prior to joining Hawkamah, Dr. Ashraf was the Executive Chairman of Egypt Post.
12 Crucial Strategies for Promoting Team Collaboration - Plus, The Biggest Collaboration Roadblocks, According to ClickUp’s CEO
Team collaboration is the cornerstone of any successful business. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. One study has shown that collaborative teams are 5X higher-performing because they feel motivated towards a common goal. However, despite the known benefits of effective teamwork, it's rarely prioritized by managers. A recent study from Salesforce has revealed this to be the case.
Council Post: When Is Niche Content Too Niche?
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are definitely advantages to being a big fish in a small pond, like less competition. However, if you’re not careful, you could end up going too niche and losing out on potential customers.
Council Post: Stop Putting These Six Things In Your Email Newsletter
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. With 4 billion people using email every day, email newsletters are a great way to expand, nurture and convert your target audience. But there are some common pitfalls that you should avoid when creating email campaigns. So if you want to get the most out of your marketing efforts, stop putting these six things in your email newsletter: 1.
Council Post: 4 Ways To Reduce Turnover In Your Marketing Team
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. Whether you have to fire someone on your marketing team or they choose to quit, dealing with turnover is never fun. And it’s a problem that every marketing leader will need to deal with at some point. In fact, the U.S. Bureau of Labor Statistics reported an annual employee turnover rate of 47.2% in 2021.
Council Post: How To Map Your Content To Your Customer Journey
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for a business. A lot has been said in recent years about the customer journey, also known as the buyer journey or sales funnel.
Council Post: What Your Competitors Can Tell You About Your Content
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. When done right, content marketing is an excellent digital strategy. But it’s easier said than done. If you’re struggling to take your content to the next level, you’re not alone. According to a HubSpot report, the primary challenges facing content marketers include creating engaging content, reaching their target audience and finding new content ideas.
5 Steps to Getting Started with Search Engine Reputation Management (SERM)
Put your best foot forward with new and existing customers.
Council Post: Is Thought Leadership Dead?
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. When cheesy sales pitches stopped working online, marketers adjusted. Savvy communicators learned to provide their audience with more depth, more meaning and more content. Thus, the thought leader was born. But simply having a low-effort blog or video channel is no longer considered thought leadership as it once was. So is thought leadership dead? Yes and no.
Council Post: The 7 Building Blocks For Creating Your Brand Voice
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. Ultimately, your brand voice is your company's personality. It's the way you speak, your tone, the words you choose and the themes you talk about. And having a brand voice that is genuine to your company is crucial for influencing your audience. Eighty-eight percent of consumers say that authenticity is key when choosing brands.
Buffer
"Your Browser Does Not Support Video" AP% LUCRATIVE STRATEGYIf you're selling services for fees, you're wasting your time. Want to learn this LUCRATIVE STRATEGY? 👉🏻 Join us August 5-7th in Nashville, TN for our next live "One Relationship Away" in-person event apply here https://buff.ly/3ybSXdK
Is It Still Worth It?
By Aaron Agius published June 30, 2022 Est Read Time: 5 min Content Creation / Blogging / Productivity Updated June 30, 2022 Marketers often resort to guest blogging as a “get rich quick” SEO tactic to secure backlinks that help their content rank better in search.
Native Content
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online Humility . A global pandemic is anything but fun. Covid-19 has not just shut down businesses but has taken millions of lives. And yet we entrepreneurs are a strange bunch.
Buffer
"Your Browser Does Not Support Video" 279932471_955669181774404_7947843373273141447_n (1)Sometimes just you being you is offensive💥 I’ve watched this guy go from >500k followers to 12M in 3-4 years. Proof that if you are good and consistently put out content and hone your craft; you’ll build a platform of people who identify with you.
Council Post: 5 SEO Mistakes Small Businesses Need To Stop Making
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. Almost two-thirds of all web searches end without a click. That means the majority of potential customers are never landing on any business website, much less yours. So there is clearly room for improvement on the SEO front among businesses. However, in order to drive more traffic with organic search (aka SEO), we need to understand the pitfalls first.
Stop Making These Reporting Mistakes To Keep Your Content Budget
Updated May 24, 2022 If you aren’t getting sufficient ongoing executive support for your content marketing, look at the writing on the wall. Are you communicating with the C-suite in ways that will get them to sit up and notice what content marketing is doing for the brand? You might be if you’re making any of these six mistakes. Read on to figure out the problem and how to remedy them fairly easily, so you win the attention and budget from your company’s leadership. 1.
How To Choose the Best Distribution Channels for Your Content
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience. First, though, you must know two things: who the content is for and what it’s intended to help them achieve. Knowing your audience members’ intent allows you to craft content that will resonate most strongly with them.
Council Post: 4 Ways Entrepreneurs Can Effectively Scale Their Businesses
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. Scaling your business may not be easy. But with the right mindset and strategy, anything is possible. First, let’s take a step back and define what it means to scale a business.
Council Post: How To Get Your On-Page SEO Right From Day One
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Most (92%) of the world's search traffic runs through Google. So it's no wonder why nearly every business and marketer wants a piece of that pie. But when crafting an SEO strategy, there are so many factors to consider. What you need is to focus on the important few that really move the needle. That said, SEO falls into two main categories: on-page SEO and off-page SEO.
Council Post: Why Your Content Marketing Team Needs To Be Customer Service Rock Stars
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Content marketing is hugely important for companies today. If you want to grow your business online, creating great content is a necessity. But there is more to content marketing than its name might suggest. In fact, it’s best to think of your content marketing team as an extension of your customer service department.
How to Create an Effective Customer Journey Map [Examples + Template]
Did you know nearly 70% of online shoppers abandoned their carts in 2021? Why would a customer spend hours looking through a store and adding products to their cart just to close the tab right at the last second? Well, here's the thing — understanding your customers' minds can be extremely challenging. And even when you think you've considered every possible factor, the journey from awareness to purchase for each customer will always be unpredictable, at least to some level.
Council Post: No, You Don't Need A Morning Routine
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Wake up at 4:30 a.m., meditate, run six miles, and drink green tea with yak butter. Or should you wake up at 5 a.m., do 25 kettlebell swings, then yoga, followed by a cup of organic coffee and an hour-long journaling session? Sound familiar? The obsession with the perfect morning routine has gotten out of hand. If you want to have one, that’s great.
Council Post: Why 2022 Is The Perfect Time To Start Your Digital Agency
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty You might have been daydreaming about starting a digital agency for years now. Maybe you want to go from employee to founder. Or perhaps you just want an entirely new career path. Well, if you’re on the fence about the decision, understanding the advantages of starting your own digital agency may help sway you. Let’s talk about why 2022 is the perfect time to take the plunge.
Council Post: How To Get The Most Out Of Your Content Marketing Budget
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Content marketing is essential in today’s business landscape. That helps explain why, according to a HubSpot study, 82% of marketers said they are actively using content marketing, and 28% of respondents said they planned to start investing in content marketing this year. But whether your content marketing budget goes up or stays the same, you need a way to maximize it.
Council Post: How To Build Your Content Marketing Team From Scratch
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty In an age where traditional, obtrusive advertising is losing favor with consumers, content marketing has become a popular alternative. It's a powerful way to offer value to your market while engaging them in a "non-salesy" way. That helps explain why 84% of 1,500 surveyed companies say they have a content marketing strategy, according to Semrush.
Council Post: 4 Key Elements Every Digital Marketing Strategy Needs
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses, I’ve learned that there are really only four key elements that every digital marketing strategy needs. If your strategy consistently includes these four elements, you already have a leg up on the competition.
PPC and Content Marketing: The Perfect Combo for Immediate ROI
Updated Sept. 13, 2021 At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Get attention and trust Marketers often run Facebook ads to highly targeted demographics.
Customer journey maps for content: Untangle complex insights and create better experiences - @GatherContent
What is a customer journey map? Customer journey maps are a representation of the experience a person has as they go through a process or try to complete a task. A journey map shows their actions, thoughts, questions and emotions and how they change at each stage. They’re a common artefact for customer experience (CX) and user experience (UX) teams, who use them to help guide the design of better products, processes and digital experiences. But why should they have all the fun?
Council Post: What B2B Companies Often Get Wrong About Content Marketing
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, a lot of B2B content out there is boring and doesn’t generate leads or sales.
Council Post: How To Use Content Marketing To Support B2B Customer Retention
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty In the B2B marketing arena, content marketing has been recognized as a key component of the customer acquisition sales funnel. To begin the cycle, quality content is an effective lead generation mechanism, and in my experience, it’s also extremely affordable compared to other methods.
Council Post: Planning A Content Marketing Pivot: How To Smoothly Transition From One Strategy To Another
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Adaptability is one of the cornerstones of marketing, especially during periods of transition. Whether your company is undergoing a merger, preparing to launch a new product or seeking out an untapped market, changing your content strategy can strengthen your brand identity and help you connect with your customers.
Council Post: The Future Of Digital Marketing Agencies In A Post-Covid World
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies. We all know life isn’t that simple though, and marketing firms will have to adapt to the realities of this new world.
Council Post: Four Mistakes B2B Marketers Make When Creating Content For Sales Enablement
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Content marketing is a tool that should be used to smooth every stage and touch point of the customer journey. Sales enablement content is ultimately designed to help sales move leads down the sales funnel toward conversion. It is the practice of creating every and any content asset salespeople may need on this journey to counter pain points and sales objections.
Council Post: How To Use Content Marketing To Build Brand Trust
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Building trust with your customers is one of the most important things you can do for your business. In addition to potentially boosting revenue, trust can be a great barometer of growth. While the Covid-19 pandemic has disrupted the way companies operate, it has also created new opportunities to develop trust.
Go Beyond Ego Bait and Create Roundups That Resonate
By Aaron Agius published February 18, 2021 Est Read Time: 5 min The least favorite blogging format is also the most successful – roundup posts. Yes, roundups still rank the most effective blog format, according to Orbit Media’s seventh annual Blogging Survey published in fall 2020. Roundups are the least favorite blog format but one of the most successful, according to @Orbiteers 2020 #blogging survey via @CMIContent.
Council Post: 5 Strategies For Getting The Most Mileage Out Of Your Next Case Study
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Case studies can be the backbone of effective marketing. When done well, they can boost your company’s profile and your brand. HubSpot found that 13% of the marketers surveyed said that case studies are a core part of their content strategies.
How Much Should Your Company Budget For Content Marketing?
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Content marketing is one of the most powerful tools you can employ for your business. Contributing to everything from brand awareness to customer acquisition, the right content can help you scale your company in significant ways.
5 Website Design Mistakes That Could Be Disrupting Your Conversions
August 11, 2016 5 Website Design Mistakes That Could Be Disrupting Your Conversions By Aaron Agius in Business Featured Marketing Web Design Innovations in design technology have helped us tear down a lot of the barriers that prevented marketers and business owners from launching and easily managing their own websites.
10 Ways to Use B2B Marketing on LinkedIn
While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business. By the first quarter of 2016, the B2B social platform boasted more than 430 million users. When you add LinkedIn to your marketing strategy, you can build targeted connections, generate higher-quality leads, reinforce relationships with prospects, and greatly improve your brand visibility.
Stop These Reporting Mistakes and Win Budget Support for Content Marketing
Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. You set goals for your content marketing. Executives prioritize funding other areas of the business. You don’t have enough resources to execute a strategy that will hit your goals. Executives are disappointed in this failure to bring results and are left with the inevitable impression that content marketing doesn’t work for the business. Sound familiar?
The Minimum Viable Content Marketing Campaign
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with many well-known companies, including businesses on the Fortune 500 and Global 2000 lists. Seeing the strategies executed by companies at this level has been an incredible experience.
How to Use Live Chat Data to Drive New Content Marketing Ideas
Usually considered the domain of customer service professionals, live chat has big potential for content marketers. Your tried-and-tested methods of collecting and analyzing website and social data still involve a lot of guesswork. Live chat has big potential for #content marketers, says @IamAaronAgius via @CMIContent. Click To Tweet Why are prospects quickly bouncing from the home page? Why do they keep adding to basket but never converting?
The 6 Digital Marketing Channels to Prioritize in 2020
Although it’s hard to announce winners or losers during this pandemic, there are certain industries that have benefited from the changes in consumer habits. eCommerce as an industry has grown quite a lot during this time, specifically within the Food & Drinks, Health & Fitness, Home & Garden, and Beauty segments. This is the result of the accelerated digital transformation of many businesses.
Planning Your Content CTAs By Funnel Stage And Content Type
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty In my role as managing director of the digital marketing agency Louder.Online, I've had a front row seat to hundreds of content marketing programs. I've seen the very good — and the very bad — and one of the biggest factors that differentiates the two is the level of attention that's given to planning content calls-to-action (CTAs).
Why Digital Marketing Agencies Fail At Selling Their Services
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Statista estimated in 2017 that there were 13,740 advertising agencies in the U.S. IBIS World put the number at 78,883 in 2020.
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