Although California water watchers let their guard down after last winter’s deluge of hydration, the San Jose Mercury News published a reminder this week that the state’s drought is probably not over. In fact, it may turn out to be a decade-plus affair. The Mercury News quoted Heather Cooley of the Oakland non-profit Pacific Institute (which keeps tabs on water use) cautioning prudence at the tap:“We are having a very dry winter again.
Drakes Beach at Point Reyes is closed until mid-March to make way for thousands upon thousands of enormous, smelly, honking elephant seals congregating on the shoreline for pupping season and prompting the National Park Service to step in for safety’s sake. Elephant seals are enormous marine carnivores that can grow to lengths of 20 feet and weigh in at four and a half tons. Infamously territorial, the males will go so far as to attack cars they feel are infringing on their territory.
Valentine’s Day notwithstanding, it’s hard to find a lot of love in San Francisco these days if you happen to be a potential homebuyer or someone paying off a recent mortgage. The California Association of Realtors (CAR) released its most recent Housing Affordability Index this week and estimated that only 12 percent of San Francisco households could afford a median-priced single family home in the city at the end of 2017, the worst rating in the state.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".