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Barb Mosher Zinck on Muck Rack

Barb Mosher Zinck

Verified
  • Freelance Columnist, Diginomica
  • Senior Content Marketer and Marketing Technology Analyst, Freelance
Nova Scotia
As seen in: Diginomica, LinkedIn, Substack, CMSWire, NewsBreak, CustomerThink, Reworked
Covers:  All things related to digital and content marketing, social media, Martech, collaboration,
Doesn't Cover: funding news, new hires, cases studies submitted elsewhere, product updates.
Marketing Strategist, Martech analyst, Write for @Diginomica Subscribe to my newsletter: marketingreinvented.substack.com/

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Barb Mosher Zinck’s Biography

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I love digital experience strategy. I love marketing technology. And I love talking to people who have unique perspectives on both. I am forever curious and learning. Plus, I work in this industry as a content marketer, so I know what's what.

Barb Mosher Zinck’s Journalist Portfolio

Case Study: Shurtech Delivers the Best Product Pages Across Multiple Sales Channels | Salsify

Case Study: Shurtech Delivers the Best Product Pages Across Multiple Sales Channels | Salsify

The majority of people have used a Duck Tape, FrogTape, or Painter's Mate Green at some point in their lives.…

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5 Most Innovative Strategies for Toy and Baby Brands | Salsify

5 Most Innovative Strategies for Toy and Baby Brands | Salsify

For toy and baby brands, innovative strategies are the keys to success. While the closure of toy giant Toys "…

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5 Most Innovative Strategies for D2C Apparel Brands | Salsify

5 Most Innovative Strategies for D2C Apparel Brands | Salsify

With over 400 direct-to-consumer (D2C) brands like Casper, Warby Parker, JustFab, Everlane, and Bonobos offer…

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These 5 Ecommerce Trends Will Rule 2020 | Salsify

These 5 Ecommerce Trends Will Rule 2020 | Salsify

Brand manufacturers face a continually shifting landscape, but understanding how shopping behavior changes ov…

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A B2B influencer marketing hit is not an overnight success

A B2B influencer marketing hit is not an overnight success

Pull your marketing budget together, stick it in a big bag and hand it to a marketing celebrity. Bingo! You a…

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Articles

Why Liferay is unbundling its DXP and putting AI Hub at the center

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By Barb Mosher Zinck Verified
| Diginomica Verified
Main content Ten years ago, Liferay was a successful vendor in the portal space, known for its open source foundations. Like other portal vendors at the time, it quickly evolved into a Digital Experience Platform (DXP). IT teams loved the platform for its flexibility and integration capabilities, and it became a central piece of many companies' tech stack. But like all DXP vendors, change is inevitable, and AI is making sure that change happens.
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Bitly finds Marketers are struggling to act on performance data. Here’s how AI could close the visibility gap

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By Barb Mosher Zinck Verified
| Diginomica Verified
Where do Marketers face the biggest challenges today? That’s a question link and QR code management platform Bitly wanted to look into. Its  research culminated in The Marketing Visibility Report, which finds that Marketers are struggling to understand what’s working and how to drive better outcomes, such as stronger revenue, better Return On Investment (ROI), or more foot traffic to their retail shop.
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Contentstack waited to build its agent platform. Here's how its patience may pay off

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By Barb Mosher Zinck Verified
| Diginomica Verified
Agentic AI is consuming the architecture roadmaps of every tech vendor today, including the content management and digital experience platform providers. Check out the messaging on these vendors' websites to learn exactly how they are rearchitecting their platforms. The question is, does that messaging truly match with real changes in the platforms? Contentstack's approach to agentic AI includes a re-brand to Agentic Experience Platform.
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