Ben Bishop on Muck Rack

Ben Bishop

Portland
As seen in: LinkedIn, Kickstarter, CBR, Sportsnet Canada, The Sports Network (TSN), WNYW-TV (New York, NY), KCTV-TV (Kansas City, MO), WVUE-TV (New Orleans, LA), Geeks of Doom, Mondaq and
ARTIST of TMNT LAST RONIN / LOST YEARS & DRAWING BLOOD w/ Kevin Eastman. CREATOR: THE AGGREGATE, the world’s first SPLIT DECISION COMIC. MAINE.
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Articles

PowerPoint is a tool for these three jobs  | Lowe Group

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By Ben Bishop
Key takeaways: PowerPoint is a basic form of communication within RIA firms. It’s often used ineffectively—and can work against an investment professional’s message coming through to an audience. PowerPoint is a tool like any other—it’s good for some purposes and isn’t for others. Use it effectively to control attention, control the story and show graphics.
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Connecting evergreen content to topics in the news

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By Ben Bishop
Key Takeaways: Evergreen content can fill gaps when timely commentary isn’t possible. Revisiting and updating evergreen content regularly ensures it stays relevant and maximizes its usefulness for client engagement, SEO, and firm-wide sharing. Effective evergreen content stays relevant if it’s built with timeless insights, flexible attribution, varied lengths, and minimal expiring data. There’s a place for evergreen content—and not just tucked away in the “resources” section of your website.
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Want AI visibility? Pursue earned media, confirms Muck Rack study   | Lowe Group

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By Ben Bishop
Key takeaways: Muck Rack examined 1 million AI citations and found almost one-quarter were links to news organizations’ content. Therefore, pursuing earned media—the traditional workhorse of PR—is solidly supportive of attaining AI visibility. Recency, outlet authority and niche strategies also matter. A basic irony about generative AI is that what appears novel is actually derivative. My personal view is that’s a problem in some areas—art, for example.
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