Skip To Main Content
Ben Bishop on Muck Rack

Ben Bishop

Portland
As seen in: LinkedIn, Kickstarter, CBR, Sportsnet Canada, The Sports Network (TSN), WNYW-TV (New York, NY), KCTV-TV (Kansas City, MO), WVUE-TV (New Orleans, LA), Geeks of Doom, Mondaq and
ARTIST of TMNT LAST RONIN / LOST YEARS & DRAWING BLOOD w/ Kevin Eastman. CREATOR: THE AGGREGATE, the world’s first SPLIT DECISION COMIC. MAINE.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Ben

Contact Ben, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

PowerPoint is a tool for these three jobs  | Lowe Group

|
By Ben Bishop
Key takeaways: PowerPoint is a basic form of communication within RIA firms. It’s often used ineffectively—and can work against an investment professional’s message coming through to an audience. PowerPoint is a tool like any other—it’s good for some purposes and isn’t for others. Use it effectively to control attention, control the story and show graphics.
Open in Who Shared Issue with article?

Connecting evergreen content to topics in the news

|
By Ben Bishop
Key Takeaways: Evergreen content can fill gaps when timely commentary isn’t possible. Revisiting and updating evergreen content regularly ensures it stays relevant and maximizes its usefulness for client engagement, SEO, and firm-wide sharing. Effective evergreen content stays relevant if it’s built with timeless insights, flexible attribution, varied lengths, and minimal expiring data. There’s a place for evergreen content—and not just tucked away in the “resources” section of your website.
Open in Who Shared Issue with article?

Want AI visibility? Pursue earned media, confirms Muck Rack study   | Lowe Group

|
By Ben Bishop
Key takeaways: Muck Rack examined 1 million AI citations and found almost one-quarter were links to news organizations’ content. Therefore, pursuing earned media—the traditional workhorse of PR—is solidly supportive of attaining AI visibility. Recency, outlet authority and niche strategies also matter. A basic irony about generative AI is that what appears novel is actually derivative. My personal view is that’s a problem in some areas—art, for example.
Open in Who Shared Issue with article?
See all 369 articles