ByDana Langer, Cameron Covell Friday, March 20, 2026 8:07PM NEW YORK -- Moscot is synonymous with New York City's Lower East Side. Founded over 100 years ago, the brand is still at home in the neighborhood with fourth generation CEO Harvey Moscot at the helm. "We're proud of our quality, our craftsmanship and the optical expertise we provide to our customers every day," Harvey says. Founded by Harvey's great-grandfather Hyman, Moscot began as a humble pushcart on Orchard Street.