In 1897, eight-year-old Virginia O’Hanlon wrote to the editor of New York’s The Sun newspaper to ask whether her friends were right to say there was no Santa Claus. Her letter prompted one of the most famous newspaper editorials in history, Yes, Virginia, there is a Santa Claus. A modern-day Virginia’s smartphone is probably more capable than Santa of knowing what she wants for Christmas.
pathdoc shutterstockWe all want to know how many jobs will be threatened by the rise of robots and technology. You might feel vulnerable if your job is one that could be affected.But thanks to a new report, 27% of the 160 million people in the United States labour force can breathe easier knowing their jobs are safer than they thought. That’s 43 million living, breathing and working people in America.
But thanks to a new report, 27% of the 160 million people in the United States labour force can breathe easier knowing their jobs are safer than they thought. That's 43 million living, breathing and working people in America. By extension, that's three million Australians, nine million Brits and 27% of most advanced economy workforces. Their prospects have been re-rated in new work by a group that includes one of the mathematicians who first raised the alarm on the risk to employment.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".