Why the “King of Sales” still matters in 2025 and where his crown slips (plus what I discovered about Augment’s courses) “Every generation of founders adopts a sales guru to light the trail. I’ve tracked three waves and found one surprising survivor.” The pattern I’ve tracked: Working with 2,000+ CEOs over 15 years, I’ve seen them chase every sales methodology. Most advice creates expensive complexity. But one approach keeps surfacing. Three generations of founders. Three waves of sales guru worship.