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Ganna Pogrebna on Muck Rack

Ganna Pogrebna

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Articles

AI and IT Teams Often Clash. But They Don’t Have To.

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By Graham Kenny, Kim Oosthuizen, Ganna Pogrebna
| Harvard Business Review Verified
The arrival of AI has exposed a growing organizational fault line. Although AI and IT are often grouped together as “technology,” they typically operate with very different priorities:... In many organizations, IT and AI are bundled together under the vague label of “technology.” Yet the two groups often have fundamentally different perspectives. IT teams seek control, standardization, and risk reduction; AI teams seek experimentation, flexibility and rapid learning.
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AI Is Changing How Customers Choose Your Business

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By Graham Kenny, Ganna Pogrebna
| Harvard Business Review Verified
SKIP TO CONTENT As AI increasingly mediates how customers research, evaluate, and choose suppliers, competitive advantage is shifting from direct customer understanding to managing AI-shaped interactions. Drawing... For decades, firms have sharpened competitive advantage by observing their customers through surveys, user groups, complaints, and usage data—all of which has increasingly been enabled by the rise of the internet.
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3 formas en que la IA puede liberar a las organizaciones de flujos de trabajo heredados

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By Graham Kenny, Ganna Pogrebna
| Infobae Verified
A continuación, describimos tres limitaciones organizacionales que surgen cuando los equipos ejecutivos tienen dificultades para dejar atrás el pasado. También ofrecemos ejemplos de cómo puede utilizar la IA para renovar las prácticas de su organización con miras a un futuro más competitivo, así como para presentar argumentos objetivos a favor del cambio. 1.
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