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George Westerman

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Articles

Scaling GenAI: Get Big Value From Smaller Efforts - Tribune Content Agency

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By Melissa Webster, George Westerman, Abbie Lundberg Verified
| Tribune Content Agency
Scaling GenAI: Get Big Value From Smaller Efforts MIT Sloan Management Review & Report   November 20, 2025 By Melissa Webster, George Westerman, and Abbie Lundberg Melissa Webster is a lecturer in managerial communication at the MIT Sloan School of Management. Her research focuses on how organizations communicate and implement new technologies, with particular expertise in digital transformation and AI adoption strategies.
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Scaling GenAI: Get Big Value From Smaller Efforts

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By Melissa Webster, George Westerman
| MIT Sloan Management Review Verified
About the Authors Melissa Webster is a lecturer in managerial communication at the MIT Sloan School of Management. Her research focuses on how organizations communicate and implement new technologies, with particular expertise in digital transformation and AI adoption strategies. George Westerman is a senior lecturer at the MIT Sloan School of Management and coauthor of the award-winning book Leading Digital: Turning Technology Into Business Transformation.
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Generate Value From GenAI With ‘Small t’ Transformations

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By Melissa Webster, George Westerman
| MIT Sloan Management Review Middle East
Topics Subscribe Share Less than two years ago, generative AI made headlines with its amazing new capabilities: It could engage in conversations; interpret massive amounts of text, audio, or imagery; and even create new documents and artwork. After the fastest technology adoption in history — with over 100 million users in the first two months — businesses in every industry began experimenting with it.
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