All the jokes have been told, and all the punchlines registered about football in Los Angeles. If you’re an NFL fan, you’ve certainly heard them, and you’ve likely also told them. You can start with the “size does matter” argument about the StubHub Center, which the Los Angeles Chargers call home. It holds 27,000 for NFL games, and for most of this season it hasn’t needed to.
You have to earn “trust,” in any aspect of life, don’t you? The conditions of the “trust tree” aren’t much different in professional sports. Some organizations are so well run and established, with an infallible brand, that you just assume when they make a move in free agency, or reach at their league’s amateur/college draft, that they will get it right and they know what they’re doing.
All the players can do is grin and bear it, really. Thursday Night Football — which the league has promoted and branded and, obviously, sold for tens of millions of dollars — claimed another victim in Seattle’s 22–16 win in Arizona against the Cardinals last night. The Seahawks lost veteran four-time Pro Bowler (and close personal friend of Michael Crabtree) Richard Sherman for the remainder of the season, potential playoff games included, thanks to a ruptured Achilles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".