Greg Morrow on Muck Rack

Greg Morrow

As seen in: TV Technology, Streaming Media, novascotia.ca, TVNewsCheck, Digital Content Next, MoldMaking Technology Magazine, Videonet, Country 94 CHSJ (Saint John,NB), Emerson Automation Experts, CKBW (Bridgewater, NS) and
Greg Morrow MLA Guysborough-Tracadie. Telephone: (902) 631-6397 Email: gregmorrow4gt@gmail.com
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Articles

Rekindling Consumer Satisfaction With D2C

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By Greg Morrow
| Streaming Media
By Greg Morrow General Manager, Streaming Media Group, Bitcentral Blog Despite what appears to be a thriving market, streaming viewers are no longer satisfied with what’s on offer: according to our latest consumer survey, nearly half* (46%) of streaming service viewers believe they are not getting good value from their subscriptions.
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Know Your Audience: The Value Of Tailored Advertising Models

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By Greg Morrow, Mark Miller 
| TVNewsCheck
Today more than ever, media organizations are looking to drive monetization to respond to economic challenges and increasing consumer demands. FAST has been a key revenue generator driving new ad-based business models. The next step for media companies will be to work on maximizing their ROI from advertising revenue. One of the best ways to optimize ad revenue is to develop advertising models that cater to a range of demographics.
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How the democratisation of TV makes anyone with good content a broadcaster

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By Greg Morrow
| Videonet
The streaming industry is constantly evolving. Now more than ever, viewers can find their favourite TV content online across a variety of streaming services whenever they want. The trend towards direct-to-consumer services and FAST channels has been a big driver of such choice, leading to an explosion of streaming platforms that cater to every viewing need.
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