Nintendo always keeps you guessing. In the several years I’ve reported on the company’s many innovations—the successful and the not-so-much—I’ve seen several wild Nintendo ideas come and go, from the motion controls of the Wii and the gyroscope of the 3DS, to the second screen of the Wii U and the bewildering Wii heart rate monitor. The latest to surprise me is the Nintendo Labo, a new peripheral kit system unveiled by the company earlier this week.
Last week I had something of a crisis. I had absolutely nothing to write about. January is a slow month for games. So I did what any self respecting games critic does, I went over to Itch.io and threw money around like a mobster in a casino, buying everything that looked even remotely interesting. Sometimes the only way to refresh your creative and critical batteries is to take a chance on what might be pure crap.
Years ago I wrote for a celebrity gossip site. Back when the format was still in its online heyday, I fancied myself a female Michael K, awkwardly imitating the witty snark and acerbic barbs that shot so many celebrity bloggers to fame. As immature as it was, at the time it was a way for me to practice writing; I didn’t know where to start and I needed something to motivate me daily.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".