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Articles by John Oechsle
Turn Small Business Saturday Traffic into Future Sales
The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion.
Turn Small Business Saturday Traffic into Future Sales
The holidays are just around the corner and for many small or midsized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday—November 30 this year) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift.
The Value of Integrating Marketing Automation With Email Marketing
Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out?
Turn Small Business Saturday Traffic into Future Sales
The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion.
7 Tips for Achieving SMB Growth with a Dynamic CRM
Small businesses today have more opportunity to compete (and win) against larger competitors in their space than ever before. Unlike corporate giants, SMBs are rarely tied down by the slow-moving and bureaucratic decision-making process and can adapt to market changes at an unparalleled pace. And when it comes to customer relationship management (CRM) strategy and technology – and the flexibility a good CRM tool can create – small businesses can really shine.
Why all-in-one is fast becoming the standard in CRM
Sept. 26, 2019 By John Oechsle, president and CEO of Swiftpage The conversation around customer relationship management is always shifting. Over the past several years, we've seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and mid-sized businesses can utilize these tools to compete with larger corporations.
The Value of Integrating Marketing Automation with Email Marketing
Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out?
Let AI Unlock Your Marketing Automation Potential
Improve customer experience and retention with AI marketing automation tech (image courtesy of Shutterstock)Improve customer experience and retention with AI marketing automation tech[/caption]It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level.
Embracing CRM As Your Small Business Technology Hub
The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations.
Why all-in-one is fast becoming the standard in CRM
The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations.
The Movement Toward Multiple CRM Touch Points
It’s no surprise that organizational functions and technologies are overlapping and cross-integrating now more than ever. The trend represents a natural progression toward efficiency and a push toward maximizing value and adoption within a company. And one specific technology is beginning to stand out as the natural hub of integration between business tools, departments and processes — a company’s CRM.
Take your marketing automation further with AI
May 29, 2019 By John Oechsle, president and CEO, Swiftpage It's been said that artificial intelligence is the future, but I'd argue AI is very much a thing of the here and now. It's playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn't be more critical.
Dedicate This Small Business Week to Building Lasting Customer Relationships
Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to recognize and celebrate the incredible contributions of America’s entrepreneurs and small business owners.
Take Your Marketing Automation Further with AI
It’s been said that Artificial Intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking Marketing Automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster Marketing Automation efforts through personalized interactions.
5 Best Uses of Artificial Intelligence in Marketing Automation
Some marketers say artificial intelligence is a thing of the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster marketing automation efforts through personalized interactions.
Five ways to take your marketing automation further with AI
Author John Oechsle Date published March 18, 2019 Categories It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized services, AI-based technologies couldn’t be more critical.
Take your marketing automation further with AI
It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster marketing automation efforts through personalized interactions.
International Client’s Day is March 19-Is Your Business Ready to Show the Love?
International Client’s Day is March 19- How is your business celebrating?Let’s face it—you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses.
The SMB Guide to CRM in 2019
The New Year to-do list for an SMB owner can be daunting. No doubt you’re thinking about myriad administrative and organizational needs relating to accounting and finance, staffing, your product and service roadmap for the year and more. In the course of all this productive planning, and as you look to build stronger relationships that drive ROI in 2019, consider how you’re responding to customer information.
Let CRM Guide Your Holiday Season Sales Strategy with These 12 Steps
It’s time for a CRM Christmas Whether you work in insurance, financial services, retail or ecommerce, the holiday selling season has arrived. Consumers are looking to fill stockings, organizations are looking to set their budgets for Q1 and professionals have an eye out for the tools and technology that will give them an edge in 2019.
Help Your Small Business’s Sales Force Meet Goals On The Go
By John Oechsle, President and CEO of Swiftpage When it comes to the importance of taking your sales team mobile, the numbers speak for themselves. Did you know that outside sales reps are now spending 89 percent of their time selling remotely? And it’s no wonder why. Studies show that mobile customer relationship management (CRM) tools can increase productivity by nearly 15 percent. Growing your business through mobile sales can be as challenging as it is lucrative.
How to Help Your SMB Sales Team Meet Goals On The Go
When it comes to the importance of taking your sales team mobile, the numbers speak for themselves. Outside sales reps are now spending 89 percent of their time selling remotely -- and it’s no wonder why. Studies show that mobile customer relationship management (CRM) tools can increase productivity by nearly 15 percent. Mobile CRM technology can certainly work magic -- but not without a magician at the helm. After all, implementing a mobile sales strategy is no easy task.
Prioritize Customer Relationships This Small Business Week
In 1963, President John F. Kennedy made a lasting mark on the small business community by declaring the inaugural Small Business Week. Since that time, the yearly event recognizes the excellent work and important contributions of entrepreneurs and small business owners throughout the country.
Focus on Building Lasting Customer Relationships this Small Business Week
It’s been 55 years since President John F. Kennedy proclaimed the inaugural Small Business Week. The annual event recognizes the outstanding – and vital – contributions of entrepreneurs and small business owners throughout the country. While this week is an excellent reminder of the past and current accomplishments of the small business community, Small Business Week also serves as an opportunity for savvy small businesses to build toward long-term success.
How to Make 2018 the Year for Net New Customer Growth
There are some New Year’s resolutions you stick to—and many more that fall by the wayside long before we reach Spring. And, If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US that will be with you all year long—the goal to increase your customer base and grow your business in 2018. It’s a noble aspiration, and it also happens to be an attainable one, if you can just find the right approach.
Six Keys to Growing Your Customer Base in 2018
Many of us resolve to make improvements at the outset of a new year. We commit to a better diet, strengthening friendships, and achieving greater personal and professional success. If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US—a New Year’s goal to increase your customer base and grow your business.
4 Reasons Small Businesses Will Be the Big Winners in the Next Wave of Tech Innovation
Small businesses have always been tough. Entrepreneurs have always been resilient. The little guy has always been up for a challenge. But have they ever had the technological edge over the larger players in their industry with their vast war chests and manpower? Believe it or not, in many ways they do now. And the trend is only set to become more pronounced over the next few years. New and emerging technologies and business tools are helping strengthen the world of small businesses.
Voice Activation is Coming to Customer Relationship Management (CRM) - My TechDecisions
We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, voice activation is quickly becoming a preferred means of communicating with technology. A future once at our fingertips now rests at the tips of our tongues. Voice activated technology doesn’t just afford us fun tools for our private lives – this technology is playing an increasingly pivotal role in the professional world, too.
Rest Your Weary Fingers-Voice Activation Is Coming to a CRM Near You
We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, speech is quickly becoming a preferred means of communicating with technology. A future once at our fingertips now rests at the tips of our tongues. Voice activated technology doesn’t just afford us fun tools for our private lives – this technology is playing an increasingly pivotal role in the professional world, too.
Rest your weary fingers -- Voice activation is coming to a CRM near you
We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, speech is quickly becoming a preferred means of communicating with technology. A future once at our fingertips now rests at the tips of our tongues. Voice activated technology doesn’t just afford us fun tools for our private lives – this technology is playing an increasingly pivotal role in the professional world, too.
Rest your weary fingers - voice activation is coming to a CRM near you
We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa , speech is quickly becoming a preferred means of communicating with technology. A future once at our fingertips now rests at the tips of our tongues. Voice activated technology doesn’t just afford us fun tools for our private lives — this technology is playing an increasingly pivotal role in the professional world, too.
Simple lessons in boosting customer service
For example, the food delivery sector has exploded in recent years as the likes of technology, the share economy and an increasingly time-poor population combine to create consumer demand for efficiencies. In this instance, making your business stand out from the crowd of competitors, rather than having to raise awareness of what you do, takes precedent – as Marty Halphen of The Fruit Box Group knows only too well.
Managing the challenges of staff devices at work
Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) programs are creating challenges for IT teams as they struggle to maintain security of systems and data. Rather than managing a standard fleet, they have to deal with a range of different operating systems and configurations. In many cases, the management challenge is involving growing numbers of Apple devices including MacBooks, iPhones and iPads.
Preparing your business for incoming 457 visa changes
The 457 system that allowed businesses to source temporary skilled workers from overseas has been replaced with a new scheme that puts Australians first for these roles. The sudden axing of the program, and the breadth of roles removed from the occupation list, came as a shock to many. SMEs and start-ups, in particular, are waiting for the government to present a strong case behind the changes and to supply details on how it will benefit all parties.
How to choose the right tech for you and your business
According to Gartner reports in 2016, the Australian tech market grew by 2.8 per cent to reach $83.3 billion. Australian SMEs eager to embrace change are a huge part of this robust market, spending an estimated $52,000 per year on new technology alone. Investing in new technology not only provides SMEs with new ways of doing business, but it also brings great opportunities for growth.
Simple hacks to grow your business - fast!
Finding new ways to grow your business – and fast, is your imperative to avoid new competition establishing a beachhead in your space by beating you to it. As a leader, you need to view your business as a framework comprising four models, and explore change in at least one of them.
You’re facing an unfair dismissal claim: now what?
“Sadly, it’s really easy to take an unfair dismissal action … sadly from an employer’s point of view,” explains Mark Gardiner of Teddington Legal.
Your parcel problem could become a people problem
Businesses of all kinds are finding themselves struggling with inbound package volumes these days. Five years ago, most of your employees never gave your mailroom a second thought. Today, personal parcel delivery at work is becoming a critical issue for employees and employers. Across Australia, the parcel shipping market grew by 8.8 per cent, the most recorded growth in the Asia-Pacific region.
Larger than expected increase in minimum wage
Writing for My Business just days ago, Employsure founder Ed Mallett suggested the national minimum wage (NMW) would increase “by no more than 2.4 per cent”, effective from July. However, the commission revealed that the figure would actually increase by 3.3 per cent – taking the NMW to $694.40 per week or $18.29 per hour.
How do you describe the CRM evolution? With these 4 c's
Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston's "I Wanna Dance With Somebody" was the No. 1 hit. The year was 1987— a time when technology was advancing at a tremendous pace. Just imagine — in four more years some Americans would begin communicating via SMS text. Enter 2017. Driverless cars are cruising the streets and high school students are Skyping with astronauts in space.
The Art of Small Business Lead Nurturing in 2017
Do you remember your first sale? The thrill of having someone effectively say, "What you have is valuable and I want to pay you for it!" It's exciting and never gets old, right? So much of what we strive for in business hinges on finding ways to make our products and services as attractive as possible to prospective customers.
4 Small Business CRM Trends to Look for in 2017
It’s the burning question on everyone’s minds right now—What new trends are we going to see come out of the CRM space in 2017? Well, maybe not everyone’s mind, but for small businesses it is important to note the developing technologies that will help them attract new customers and turn existing customers into repeat purchasers and close more sales.
Why December is (Unofficially) National Lead Conversion Month
If there were a National Lead Conversion Month—it would have to be December. The month that customers are most apt to spend money or plan to spend money? December. This is the time of year when many businesses are carefully reviewing their finances. Often, they’ve got money remaining in their 2016 budget they need to spend and they need to finalize their budget plans for 2017. They’ve got money to spend—so what can you do to increase the odds of them spending it with you? You can do your homework.
Go the Extra Mile Before You Dial | Home Business Magazine
We’re lucky to live in an age where we can communicate in any number of ways. We can text, email, Snapchat, video conference or – if you’re the vintage sort – dare to speak in person. Whatever your preferred medium for interaction, customer communication is probably a large part of your business strategy. After all, when it comes to customer service, reaching out is a great way for small businesses to show they care and are truly vested in making clients happy.
Go the Extra Mile Before You Dial
We’re lucky to live in an age where we can communicate in any number of ways. We can text, email, Snapchat, video conference or – if you’re the vintage sort – dare to speak in person. Whatever your preferred medium for interaction, customer communication is probably a large part of your business strategy. After all, when it comes to customer service, reaching out is a great way for small businesses to show they care and are truly vested in making clients happy.
3 Essential Technology Shortcuts for Your Small Business
It’s never been a better time to own a small business—for never before have small businesses been able to better leverage enterprise-level technology, at a fraction of the time and expense required for traditional solutions. This creates an unprecedented level of possibility for small businesses that want to run lean but mighty operations.
Learning about your customers, one quarter at a time
Let’s face it: You can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses. In fact, Walker Consulting predicts that in the next few years the most successful businesses won’t be winning based on price or products, but on their ability to deliver amazing customer experiences.
Why March 19 Is The Most Important Date Not On Your Business’ Calendar
Why March 19 Is The Most Important Date Not On Your Business' Calendar Let’s face it — you can work hard, have a great team, and offer great products or services, but it’s ultimately your customers who keep the business going and growing. While this has always been true, today’s technology is enabling an unparalleled awareness of customer centricity for small businesses.
3 Business Optimization Tips for 2016
It’s time to start looking at the exciting opportunities 2016 will have to offer your business. It’s time to start focusing on areas in which you can improve your business every day. Your growth in the New Year will depend on the strategic decisions you make now, so make sure the choices you make give your bottom line the best chance for growth. Below are a few areas to consider for optimizing your business potential for growth in 2016. 1.
Tips to Optimize Your Business in 2016
A New Year is the perfect time to start looking at the exciting opportunities 2016 will have to offer your small business. Your growth in the coming year will depend on the strategic decisions you make now, so make sure the choices you make give your business’ bottom line the best chance for growth. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.
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