Julia Stead
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Articles by Julia Stead
Feeling Vulnerable? How To Counter That With Agile Marketing
Julia Stead is the CMO of Allocadia, a marketing performance management platform that helps maximize marketing's impact on businesses. getty Vulnerability: We’ve all felt it this year, and it’s how many marketers describe the experience of adjusting — and readjusting — in the midst of a pandemic. Witnessing tried-and-tested approaches not working in this new environment makes marketers feel vulnerable.
Four key decisions for planning marketing success in 2021
30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. Based on those insights, we recommend these four areas be considered when planning for a successful 2021: Take scenario plans seriously, so you’re prepared for anything. Digital advertising will continue to rule, and companies need to innovate and iterate to stand out from the noise.
The Importance Of 'Agility' In The Future Of Work
Julia Stead is the CMO of Allocadia, a marketing performance management platform that helps maximize marketing's impact on businesses. getty Now that many of us have hit the eight-month mark, if not longer, of working from home, it's high time to have a broader conversation about the future of work. At the beginning of the pandemic, most of us embraced a "we're all in this together" mentality, assuming the disruption in our lives would last a few weeks — or maybe a month or two.
Strategies For Marketers In Times Of Uncertainty And Downturn
Julia Stead is the CMO of Allocadia, a marketing performance management platform that helps maximize marketing's impact on businesses. getty The global pandemic has caused instability on almost every level. The good news is that marketers have the ability to maintain or even strengthen competitive advantages in times of crisis. And the importance of doing so can't be overstated, as the consequences of being reactive can be catastrophic to a company's marketing organization and the overall business.
Five Critical Tips for Strategic Planning in the Midst of the Pandemic
With frequent market shifts and an ongoing pandemic, it’s crucial to plan efficiently, effectively, and strategically. Planning this year has been radically different than any other year in my experience. The past few months have been a steep learning curve, but that’s not going to stop my or many other marketing organizations from delivering results. Here are my five critical tips to strategically plan for the unknowable.
4 Ways Marketers Can Seize the Chance to Prioritize Investment Data
July 6, 2020 By: Julia Stead | CMO, Allocadia With COVID-19, businesses shouldn’t just expect things to just go back to ‘normal.” Gartner predicts thatover a third of companies expect reduced levels of business operations for the foreseeable future. Acting like nothing has changed is a recipe for disaster. But the outlook for marketers shouldn’t be all doom and gloom.
Speak Up: How Voice Search is Changing Shopping Behavior
Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with a vested interest. We know this; there’s nothing backhanded about it. For example, for my mother-in-law’s birthday, we got her an Echo Spot.
Livestream Gaming Viewership Adds Up for Mobcrush
Mobcrush found that at least four million of Ninja’s followers were duplicated across various platforms. Online gamers don’t just like to play their favorite games, they like to watch the experts play, too. For advertisers, deduping subscriber lists to know how many eyes are actually tuned into those gaming livestreams and VOD replays is critical for making sure they are reaching the right audiences.
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The use of emotional intelligence and analytics has nearly become table stakes in the business world, but now they are becoming part of the path to winning in professional sports. The Toronto Raptors wouldn’t have just won the NBA Championship if they didn’t combine those two irreplaceable tools for success in the modern world.
4 Ways Brands Can Help Impress Busy Moms on Mother’s Day
By Julia Stead Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. | 1 min ago Innovation-minded marketers should love Mother’s Day almost as much as they love their moms. The mid-May holiday represents a $23 billion market after all, and it’s ripe for disruption—especially when it comes to gift ideas for working mothers, who need all the convenience and relief from the daily grind that they can get.
4 Ways Brands Can Help Impress Busy Moms on Mother’s Day
Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register. Innovation-minded marketers should love Mother’s Day almost as much as they love their moms.
How Brands Are Using AI to Improve Personalization
By Julia Stead Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. | March 19, 2019 For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale.
How Brands Are Using AI to Improve Personalization
Check out Commerceweek, Adweek’s destination for retail innovation. Enhance sales strategy across touchpoints with tips from top marketers. February 28-29 in NYC and virtual. Register. For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale.
CES 2019: Three takeaways marketers can’t miss
The Consumer Electronics Show last week created as much buzz around the future of technology as it ever has. Voice AI was one of the more talked about subjects at the show in Las Vegas. However, a lot of the chatter was too heavy on the excitement around items like $8,000 smart toilets and too lean on what value voice adds to the user experience.
By Humanizing Brands With AI, Common Marketing Issues Will Cease
Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial intelligence is here to help consumers, the future winners and losers of marketing will be determined by their AI skills.
Show Some Emotion: 6 New Data-Backed Takeaways For Marketers
Emotional intelligence is an emerging marketing topic for good reason: Customers have high expectations about how well companies understand their needs, whether they’re interacting online, in person, or over the phone. As artificial intelligence (AI) and automation become the norm for businesses, brands with a strong EQ, or emotional quotient, will beat the competition.
Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand - ClickZ
Today, Apple is expected to release a set of new iPhones, which will cause the tech community to buzz about the latest features just like it does every year. But this year, I’d encourage the industry to consider that Siri—not the iPhone—is Apple’s best bet to keep its brand at the very top for the foreseeable future.
Which is Right for Your Brand?
A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated sales and service. While they correctly envisioned consumers often utilizing the feature, they could not foresee the rapid advancement in AI-powered voice tools, let alone how quickly folks would come to love them.
Denali Night at the Placerville Speedway sees many winners
DJ Johnson, Jason Palmer, Derek Boarman and Ryan Winter bring home Placerville Speedway wins on Denali Night presented by Thompson’s Buick/ GMC Dealership Stockton’s DJ Johnson made his return to the Hunt Magnetos Wingless Tour competition on Saturday night and raced to an entertaining victory in the 25-lap feature at Placerville Speedway.
4 Hands-on Approaches for Leaders Who Want to Move Beyond Lip Service on Diversity & Inclusion
I’ve been fortunate to spend my 12-year career in tech at companies surrounded by supportive colleagues, empathetic leaders, and generous mentors. As I’ve advanced in my career, I’ve come to more fully appreciate the role that people in positions of power play in defining an inclusive culture by ensuring diverse representation and lifting up people who might otherwise find themselves on the outside of an industry like tech, which is overwhelmingly white and male.
How to Address Consumer AI Privacy Concerns
For some, the mention of artificial intelligence and machine learning conjures images of Skynet deploying armies of self-aware humanoids to destroy society. A more serious and reality-based concern for consumers is that AI may further compromise their data privacy online. The findings of a recent study by professional services firm Genpact reflect that concern.
Conversations First: How Financial Services Is Evolving for the Voice Era - PaymentsJournal
Voice-powered devices like Amazon Echo and Google Home are quickly changing consumer behavior. Google says more than 20 percent of searches now happen by voice and estimates that figure will reach 50 percent by 2020. And it’s not just search that’s changing—we’re entering a new era of customer communication as voice impacts the customer experience from discovery through purchase.
5 Big Agency Owner Mistakes Make and How to Avoid Them
By Drew McLellan All agency owners have one thing in common: the desire to create a company that does it better and does it their way. But you can’t realize your vision if your agency isn’t financially successful. It’s simple: Your agency must bring in revenue, and your team must be rewarded for its hard work. Agency owners still trip up on the same five mistakes over and over, despite having a straightforward goal. These five agency owner mistakes aren’t unique, and fixing them isn’t optional.
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