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Julian Baring on Muck Rack

Julian Baring

As seen in: Martech Series, Advertising Week, ANA Magazine, Total Retail, AIThority, SalesTech Star, RetailWit
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Articles

The Responsible Retailer’s Guide to Building a Walled Garden

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By Julian Baring
| RetailWit
Navigating the business, societal and technological upheavals of the past two years has been no easy task for retailers. But here’s the good news: The concurrent disruption across the digital marketing landscape in recent years has opened new opportunities for retailers — sustainable ones built on the strength of their customer relationships. The biggest opportunity stems from the growing influence of first-party data within the global advertising ecosystem.
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The Responsible Retailer’s Guide to Building a Walled Garden

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By Julian Baring
| Total Retail Verified
Navigating the business, societal and technological upheavals of the past two years has been no easy task for retailers. But here’s the good news: The concurrent disruption across the digital marketing landscape in recent years has opened new opportunities for retailers — sustainable ones built on the strength of their customer relationships. The biggest opportunity stems from the growing influence of first-party data within the global advertising ecosystem.
Open in Who Shared Issue with article?

How Advertisers Can Take Their ID Destiny Into Their Own Hands

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By Julian Baring
| Martech Series Verified
As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer support third-party cookies. And yet, many advertisers still rely on cookies. So what’s it really going to take to move forward from this outdated approach?
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