Katie Paine on Muck Rack

Katie Paine

(She/Her)
Durham
As seen in: PR Daily, The Conference Board, LinkedIn, Public Relations Society of America (PRSA), New Hampshire Public Radio, PR News, Ragan, Agility PR Solutions News by Bulldog Reporter, Institute for Public Relations
Covers:  research, data science, AI, communications measurement, marketing, and business communications
Doesn't Cover: anything having to do with scientific measurement instruments.
I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess
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Katie Paine’s Journalist Portfolio

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How to measure your organizational authenticity - PR Daily

How to measure your organizational authenticity - PR Daily

PR Daily — Everyone wants to be perceived as true to their core values and mission-but are your efforts actually successful? Here's how to measure your outputs. In a world full of skeptics, fake news and troll farms, the only messages that are getting through are ones that are either infuriating, shocking, hilarious or authentic.
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Current Culture Requires Nonprofits to Step up Their Crisis Preparation - PRNEWS

Current Culture Requires Nonprofits to Step up Their Crisis Preparation - PRNEWS

PR News — Frequently, a nonprofit crisis provides the perfect opportunity to air the dirty laundry hidden under the veneer of a charitable organization doing good. The lesson for nonprofits: You are just as vulnerable, if not more so, than for-profit organizations and you need to prepare accordingly.
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How to reimagine your measurement toolkit for the 'next normal' - PR Daily

How to reimagine your measurement toolkit for the 'next normal' - PR Daily

PR Daily — In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. I can't tell you how many clients have told me in recent days that when their agency presents results, they know they are "B.S."
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What we've learned about communications from the 2020 Election - PR Daily

What we've learned about communications from the 2020 Election - PR Daily

PR Daily — With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know? Here are some lessons communicators should take from the recent election cycle: 1. Polls are only as good as people who answer them.
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AI Is Now Your Corporate Crisis Superpower - The Measurement Advisor

AI Is Now Your Corporate Crisis Superpower - The Measurement Advisor

painepublishing.com — A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance from Dr. Timothy Coombs (the inventor of crisis response theory) and some amazing programming to create an AI-driven crisis prediction tool.
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Worst Crises of 2020 Expose a Lack of Transparency and Strategic Action - PRNEWS

Worst Crises of 2020 Expose a Lack of Transparency and Strategic Action - PRNEWS

PR News — If you are a crisis consultant, 2020 was your banner year. When we look back at the year, clearly there were societal changes that contributed to a proliferation of attacks on brand reputation.
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For The First Time, Again: A Group of Friends Resumes A Sunday Tradition

For The First Time, Again: A Group of Friends Resumes A Sunday Tradition

New Hampshire Public Radio — It wasn't just the big milestones - weddings, birthdays, graduations - that the pandemic put on hold. It was also the smaller rituals: Katie Paine, of Durham, told us what it was like to resume a nearly 20 year tradition of gathering for Sunday breakfast and conversations with friends this weekend for the first time, again.
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