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Katie Paine on Muck Rack

Katie Paine

(She/Her)
Durham
As seen in: PR Daily, The Conference Board, LinkedIn, New Hampshire Public Radio, Public Relations Society of America (PRSA), PR News, Ragan, Agility PR Solutions News by Bulldog Reporter, Institute for Public Relations
Covers:  research, data science, AI, communications measurement, marketing, and business communications
Doesn't Cover: anything having to do with scientific measurement instruments.
I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess

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Katie Paine’s Biography

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Katie Delahaye Paine started her career at the Washington Post, in the days when Woodward and Bernstein were still reporters. She then moved on to the Boston Herald where she had the privilege to be part of a group of young reporters that included Gwen Ifill, Howie Carr and Jim Connolly. From there she moved on to the San Francisco Examiner and the San Jose Mercury.
She went in-house and worked for Fujitsu, Hewlett-Packard and Lotus (now IBM.)
In 1989 she founded The Delahaye Group, (now Cis…

Katie Paine’s Journalist Portfolio

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How to measure your organizational authenticity - PR Daily

How to measure your organizational authenticity - PR Daily

Everyone wants to be perceived as true to their core values and mission-but are your efforts actually success…

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Current Culture Requires Nonprofits to Step up Their Crisis Preparation - PRNEWS

Current Culture Requires Nonprofits to Step up Their Crisis Preparation - PRNEWS

Frequently, a nonprofit crisis provides the perfect opportunity to air the dirty laundry hidden under the ven…

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How to reimagine your measurement toolkit for the 'next normal' - PR Daily

How to reimagine your measurement toolkit for the 'next normal' - PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophistic…

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What we've learned about communications from the 2020 Election - PR Daily

What we've learned about communications from the 2020 Election - PR Daily

With professional pollsters missing the mark for the second presidential election in a row, should all commun…

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AI Is Now Your Corporate Crisis Superpower - The Measurement Advisor

AI Is Now Your Corporate Crisis Superpower - The Measurement Advisor

A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual …

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Worst Crises of 2020 Expose a Lack of Transparency and Strategic Action - PRNEWS

Worst Crises of 2020 Expose a Lack of Transparency and Strategic Action - PRNEWS

If you are a crisis consultant, 2020 was your banner year. When we look back at the year, clearly there were …

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Articles

I’ve Been Too Optimistic: 10 Gloomy Truths About PR Measurement in 2026 (But your next influencer could be a puppy..)

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By Katie Paine
| painepublishing.com
Sir Lancelot, Knight Protector of Castle Shankhassick For the past three decades, I’ve put on my pointy hat, gazed into a crystal orb, and prognosticated about what the coming year will bring to the practitioners of public relations and communications measurement. This year’s conclusion: I’ve been far too optimistic about the changes coming to the profession.
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Sorry boss, I never got the Memo. How to know if you are reaching those “unreachables”

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By Katie Paine
| painepublishing.com
If there was one dominant question on everyone’s mind at last month’s Ragan Internal Communications and Culture Conference, it was: How do I measure the impact of my communications on the “hard to reach” employees.”  And they weren’t just talking about people working from home. The subject of concern is all the workers who aren’t sitting at their desks, reverberating with anticipation of your next email.
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Lessons for Communicators from the 2024 Elections

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By Katie Paine
| painepublishing.com
The week before Nov 5, KFF Health News ran a headline that stated: “Health care hasn’t figured prominently on the campaign trail this fall. These voters wish it would.” When I read it, I muttered an expletive and wondered  where reporter Noam Levey gets his data.
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Interview

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What was your first job as a journalist?

Covering the city of Rosedale Maryland for the Rosedale Observer.

Have you ever used a typewriter?

Yes. When I started at the Boston Herald I was given a manual typewriter. I couldn't use it, and brought in my own electric typewriter.

How is social media changing news?

everyone with a camera phone is now a reporter