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Leo Giel on Muck Rack

Leo Giel

Danville, San Francisco
As seen in: Game Developer, Ad Age, MediaPost, AdExchanger, Martech Series, Total Retail, Street Fight, Muse by Clios, Grit Daily, AIThority, Fourth Source and
Seeing Around Corners • AI Transformation Leader • Enterprise Innovation • Helping Organizations Win with AI
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Articles

Mobilizing Sports Fandom to Reimagine Fan Engagement

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By Leo Giel
| Grit Daily
Imagine it’s game day, and you’re getting ready for kickoff. You’re clad in your team’s colors, smartphone in hand, but you’re not just a spectator – you’re an active participant in the game, thanks to the latest advancements in mobile technology. Mobile applications are fundamentally reshaping fan interactions with sports content and teams. Smartphones, tablets, and other wireless gadgets have transformed the way fans engage their teams and dive deeper into the action.
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Digital Advertising : Innovation with Privacy

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By Leo Giel
| Street Fight Verified
Digital advertising is undergoing a seismic shift. Traditional methods no longer capture consumer attention or drive brand impact like they used to. This decline is exacerbated by the increased focus on privacy across platforms and publishers. However, one of the promising byproducts of this change is the emergence of new tools and channels that big brands are adopting to explore more effective digital advertising tactics and strategies.
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With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands

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By Leo Giel
| AdExchanger Verified
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined with recent advancements in the use of on-device signals like location and biometric data, could mean the industry is finally primed to unlock mobile’s true value.
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