Leonard L. Berry on Muck Rack

Leonard L. Berry

College Station
As seen in: Terra, The Washington Post, Cornell Hospitality Quarterly, Memory Studies, Yahoo Finance, Harvard Business Review, SAGE Publishing, SFGate, The Conversation, Phys.org and
University Distinguished Professor of Marketing, MB Zale chair in Retailing and Marketing Leadership, Senior Fellow IHI, author, researcher
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Articles

The Value - and the Values - of Listening

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By Leonard L. Berry
| Mayo Clinic Proceedings Verified
CommentaryVolume 100, Issue 9p1482-1486Open access aMays Business School, Texas A&M University, College Station, TX, USA bInstitute for Healthcare Improvement, Boston, MA, USA cPulmonary Hypertension Program, Care Experience, Onboarding & Physician Leadership Institute, and Pulmonary and Critical Care Medicine, Henry Ford Health Detroit, MI, USA, Michigan State University College of Human Medicine, Detroit, MI, USA, and FTA Wayne State University School of Medicine, Detroit, MI, USA...
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Social Profit Orientation: Lessons from Organizations Committed to Building a Better World

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By Leonard L. Berry, Tracey S. Danaher, Timothy Lee Keiningham, Lerzan Aksoy
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda
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The Transformative Role of Marketing in Driving Social Change

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By Lerzan Aksoy, Leonard L. Berry, Timothy Lee Keiningham
| ama.org
Research consistently shows that both consumers and other stakeholders believe companies must play a significant role in addressing systemic societal and environmental issues. A recent PwC study found that 83% of consumers expect businesses to actively shape best practices in areas like sustainability and social responsibility, and 76% of consumers say they will stop supporting companies that fail to meet these expectations.
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