As soon as you walk into the Neon Retro Arcade in Pasadena, California, you're transported back in time. Even before laying hands on a joystick, the simultaneous sounds from 50 classic games -- PacMan eating dots, Qbert jumping on squares, Mario dodging barrels -- hit you and bring the 1980s back to life in all its noisy, neon glory.
What's in a name? Well, everything. After deciding to do away with the Battle.net name for its gaming service last September, Blizzard is bringing it back again. The gaming company had originally decided to do away with the Battle.net name as it felt "there wasn't as much of a need to maintain a separate identity for what is essentially our networking technology."
Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives. The mere sniff of new phones in the air is stronger than any new car smell. Those on Apple's side are mesmerized by what its new phone -- or even phones -- will be called. Those on Samsung's side have pulsating loins at the idea of a non-explosive Galaxy Note 8. Indeed, in teasing this new phone, has Samsung gone back to a little poking of Apple's more sensitive parts?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".