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Mark Casidsid

As seen in: International Data Corporation (IDC), IDG (International Data Group)
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Articles by Mark Casidsid

Agentic Commerce Reality and the Last Mile of Human Customer Experiences

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By Mark Casidsid, Aaron Press, Dorothy Creamer, Greg Ireland, Jordan Jewell, Margot Juros, Tiffany McCormick, Tapan A. Patel, Gerry Murray, Kevin Permenter, Roger Beharry Lall, Heather Hershey, Ananda Chakravarty, Laurie Buczek, Ornella Urso, Jordan K. Speer
| IDG (International Data Group)
This IDC Perspective discusses the importance of agentic commerce.
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IDC TechBrief: AI-Enabled Partner Relationship Management

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By Mark Casidsid
| IDG (International Data Group)
Content Table of Contents (13 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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B2B Marketplaces in Manufacturing: Analysis of Marketplace Models, Key Trends, and Success Factors

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By Mark Casidsid, Stefanie Naujoks
| IDG (International Data Group)
Content Table of Contents (12 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Perspective examines B2B marketplace models (horizontal, vertical, and branded) for manufacturing, including key capabilities, suitability factors, adoption drivers, examples, and emerging trends.
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Partner Relationship Management and Channel Commerce Enablement: Key Themes in 2026

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By Mark Casidsid
| IDG (International Data Group)
Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC MaturityScape: Partner and Channel Commerce Enablement Maturity Model 1.0

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By Mark Casidsid
| IDG (International Data Group)
Content Table of Contents (17 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC MaturityScape analyzes partner and channel commerce enablement and provides a framework for executives, channel leaders, IT, sales, and marketing professionals to evolve their partner initiatives.
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B2B Digital Commerce in Industrial Manufacturing - Key Investment Drivers, Trends, and Challenges

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By Mark Casidsid, Stefanie Naujoks
| IDG (International Data Group)
Content Table of Contents (15 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC study analyzes the current maturity of B2B digital commerce in the industrial manufacturing industry.
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IDC MarketScape: Worldwide Partner Relationship Management Applications 2025-2026 Vendor Assessment

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By Mark Casidsid
| IDG (International Data Group)
Content Table of Contents (37 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Vendavo Growth + Profitability Summit: An AI-First Strategy Focused on Manufacturing and Distribution

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By Mark Casidsid
| IDG (International Data Group)
Content Table of Contents (4 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Note discusses the main takeaways from Vendavo’s Growth + Profitability Summit, held in Amsterdam in October 2025.
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Conga Connection EMEA 2025: Platform Transformation and Customer Co‑Innovation Underpin AI Strategy

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By Mark Casidsid
| IDG (International Data Group)
Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Note discusses the main takeaways from the Conga Connection EMEA event held in October 2025.
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IDC 2025 CX CSAT Awards

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By Eric Newmark, Nadia Ballard, Simo Balghannou, Tapan A. Patel, Roger Beharry Lall, Gerry Murray, James McCormick, Heather Hershey, Mark Casidsid, Michele Rosen, Lou Reinemann, Douglas Hayward
| IDG (International Data Group)
This IDC Market Presentation provides an overview of the results from IDC's 2025 CX CSAT Awards. This award program recognizes the leading customer experience (CX) application vendors in each CX market, across 13 markets, that receive the highest customer satisfaction scores based on IDC's CX Path Survey.
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IDC FutureScape: Worldwide Supply Chain and Industry Ecosystems 2026 Predictions

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By Stephanie Krishnan, Gunjan Bassi, Jeffrey Hojlo Verified, Carlos Gonzalez, Carlos González, Simon Ellis, Jordan K. Speer, Nigel Wallis, Travis Eide, John Snow, Mark Casidsid, Eric Thompson
| IDG (International Data Group)
This IDC FutureScape provides the top 10 predictions for worldwide supply chains and industry ecosystems. Supply chains and industry ecosystems face ongoing disruption and rising expectations. While AI, especially generative and agentic AI, is transforming operations, its full impact depends on foundational technologies like cloud-based networks, robotics, and cybersecurity. These enable the connectivity and resilience needed for AI-driven visibility and risk management.
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Shopware Community Day 2025: Advancing Agentic AI, B2B Commerce, and Ecosystem Collaboration

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By Mark Casidsid
| IDG (International Data Group)
target audience: TECH SUPPLIER Publication date: Oct 2025 - Document type: Market Note - Doc  Document number: # US53375225 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Note discusses the main takeaways from Shopware’s Community Day held in September 2025.
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PROS Enters Agreement to be Acquired by Thoma Bravo

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By Mark Casidsid, Heather Hershey, Tiffany McCormick, Patrick Reymann
| International Data Corporation (IDC)
You need a subscription to access this IDC Link. Log in to see if you have access. For more information please or call one of our worldwide offices.
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IDC PlanScape: Partner Relationship Management

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Sep 2025 - Document type: IDC PlanScape - Doc  Document number: # US53374926 Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC MarketScape: Worldwide Configure Price Quote (CPQ) Applications for Complex Industrial Product Configuration 2025 Vendor Assessment

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By Mark Casidsid, Heather Hershey, Tiffany McCormick
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Sep 2025 - Document type: IDC MarketScape - Doc  Document number: # US52974625 Content Table of Contents (43 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC Market Glance: AI-Enabled Partner Relationship and Ecosystem Management, 3Q25

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By Mark Casidsid
| International Data Corporation (IDC)
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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What Are the Top Business Priorities Driving CPQ Adoption?

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Aug 2025 - Document type: IDC Survey Spotlight - Doc  Document number: # US52937125 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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From Gateways to Gatekeepers: When Generative AI and Agentic AI Search Engines Own Your Customer Journey

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By Heather Hershey, Roger Beharry Lall, Mark Casidsid, Douglas Hayward, James McCormick, Gerry Murray, Tapan A. Patel, Lou Reinemann
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jul 2025 - Document type: Market Perspective - Doc  Document number: # US53679925 Content Table of Contents (22 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Allbound and Channel Mechanics Rebrand as Channelscaler Following Merger

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jun 2025 - Document type: Market Note - Doc  Document number: # EUR153609325 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC Innovators: AI-Enabled B2B Digital Commerce

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Jun 2025 - Document type: IDC Innovators - Doc  Document number: # US52273725 Content 30 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Pricing Complexity in B2B Digital Commerce: Key Trends and Improvement Opportunities

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Jun 2025 - Document type: IDC Perspective - Doc  Document number: # US52937525 Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC ProductScape: Worldwide B2C Digital Commerce Platforms for Midmarket Growth, 2025

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By Heather Hershey, Mark Casidsid
| International Data Corporation (IDC)
Abstract The IDC ProductScape offers a comprehensive guide on the key functionalities of business-to-consumer (B2C) digital commerce platforms, featuring products from Adobe, Akinon, BigCommerce, Commerce Layer, commercetools, Comviva, Elastic Path, Emporix, fabric, HCLSoftware, Infosys, Intershop, Inveon, Kibo, Microsoft, Nacelle, Remarkable Commerce, Salesforce, SAP, SCAYLE, Shopify, Shopware, Sitecore, Verifone, and VTEX.
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Experience-Driven Commerce: Why Personalization Matters in the B2B Buying Journey

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: May 2025 - Document type: IDC Perspective - Doc  Document number: # US52937325 Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC Market Glance: European B2B Digital Commerce, 1Q25

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By Mark Casidsid
| International Data Corporation (IDC)
This IDC Market Glance provides a comprehensive overview of the European B2B digital commerce market, identifying key vendors in this space. It includes core digital commerce applications as well as complementary applications that support a wide range of B2B commerce use cases such as sales, CPQ, fulfillment processes, subscription management and billing, payments, contract management, customer and partner engagement, and compliance.
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Value Creation Opportunities in Multi-Step B2B Sales via Digital Commerce

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By Mark Casidsid, Heather Hershey
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Mar 2025 - Document type: IDC Perspective - Doc  Document number: # EUR153227125 Content Table of Contents (11 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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U.S. and EU Trade Policy Developments Around Chinese Imports: Implications for B2B Order Management and Fulfillment

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Mar 2025 - Document type: IDC Perspective - Doc  Document number: # EUR153218525 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Which Digital Commerce Processes Are the Most Time-Intensive to Execute? - A B2B Perspective

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Feb 2025 - Document type: IDC Survey Spotlight - Doc  Document number: # EUR153211625 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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The Main Trends Transforming B2B Digital Commerce in 2025 and Beyond

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By Mark Casidsid
| International Data Corporation (IDC)
B2B commerce is evolving at an unprecedented pace. Rapid technological advancements, evolving customer expectations, and market dynamics are paving the way for increased adoption of digital commerce platforms. B2B organizations are reaping the benefits of enhanced sales efficiency, improved profitability, and better customer experiences.
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Key Takeaways from SugarCRM's 2025 Analyst Summit: Differentiated Strategy Focusing on Manufacturing, Wholesale, and Distribution

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Feb 2025 - Document type: Market Note - Doc  Document number: # EUR153192625 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Note discusses the main takeaways from SugarCRM's Analyst Summit held in January 2025.
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IDC Sustainability Software Survey 2024: Procurement Strategies in EMEA Manufacturing Industry

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By Gunjan Bassi, Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jan 2025 - Document type: IDC Survey - Doc  Document number: # EUR153082425 Content 19 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form. We will be in touch.
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B2B Digital Commerce: Transformative Trends in 2025 and Beyond

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jan 2025 - Document type: Market Presentation - Doc  Document number: # EUR153087425 Content 12 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Presentation outlines the key trends shaping the future of B2B digital commerce.
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B2B Digital Commerce: Key Trends in 2025 and Beyond

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Dec 2024 - Document type: IDC Perspective - Doc  Document number: # US52637425 Content Table of Contents (6 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC's 2024 Sustainability Software Survey Findings and Implications - EMEA Manufacturing Industry

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By Gunjan Bassi, Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: IDC Survey - Doc  Document number: # EUR152774524 Content 26 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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How a Loyalty-Centric Approach can Elevate Your B2B Digital Commerce Strategy

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Dec 2024 - Document type: IDC Perspective - Doc  Document number: # US51706724 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form.
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Worldwide Customer Relationship Management Applications Software Market Shares, 2023: Thriving Amid Accelerated Disruption

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By Roger Beharry Lall, Tapan A. Patel, Gerry Murray, Michelle Morgan Verified, Heather Hershey, Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: Market Share - Doc  Document number: # US52770724 Content Table of Contents (14 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Transforming CPQ with Generative AI: Insights from IDC's CX Path Survey

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Nov 2024 - Document type: IDC Perspective - Doc  Document number: # US52637524 Content Table of Contents (6 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Perspective delves into how AI and generative AI can augment the capabilities of CPQ solutions.
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IDC Market Glance: B2B Digital Commerce, 4Q24

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By Mark Casidsid
| International Data Corporation (IDC)
This IDC Market Glance provides a comprehensive overview of the B2B digital commerce market, identifying key vendors in this space. It includes core digital commerce applications as well as complementary applications that support a wide range of B2B commerce use cases such as sales, marketing, fulfillment processes, payments, customer and partner engagement, and compliance.
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AI-Driven Shopping: Perplexity.ai Conversational Commerce Poised to Disrupt Traditional eCommerce Models

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By Mark Casidsid, Heather Hershey
| International Data Corporation (IDC)
You need a subscription to access this IDC Link. Log in to see if you have access. For more information please or call one of our worldwide offices.
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CX in Manufacturing: Key Findings from IDC's 2024 Manufacturing Industry Core Survey

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc  Document number: # EUR152578924 Content 18 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form. We will be in touch.
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Advantive Expands into B2B Digital Commerce with Pepperi Acquisition

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Note - Doc  Document number: # EUR152499324 Content Table of Contents (4 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC PlanScape: B2B Marketplaces for Manufacturers

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Aug 2024 - Document type: IDC PlanScape - Doc  Document number: # EUR152488924 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC PlanScape highlights the growing importance of B2B marketplaces for manufacturers.
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CRM for Industrial Manufacturing

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By Mark Casidsid, Stefanie Naujoks
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Perspective - Doc  Document number: # EUR152430724 Content Table of Contents (7 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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SugarCRM Expands Revenue Intelligence Capabilities With sales-i Acquisition

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Note - Doc  Document number: # EUR152350324 Content Table of Contents (3 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Note analyzes SugarCRM's recent acquisition of sales-i.
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IDC Innovators: Food Traceability, 2024

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By Federico Mayr, Mark Casidsid, Rémi Letemple, Anielle Guedes, Ornella Urso
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC Innovators - Doc  Document number: # EUR151786124 Content Table of Contents (15 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC MarketScape: Worldwide B2B CRM Platform Software for Industrial Manufacturing 2024 Vendor Assessment

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By Mark Casidsid, Stefanie Naujoks
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC MarketScape - Doc  Document number: # US52034425 Content Table of Contents (20 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form.
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2024 Hannover Messe: Main Sustainability Takeaways for Manufacturers

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By Mark Casidsid, Gunjan Bassi
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: May 2024 - Document type: IDC Perspective - Doc  Document number: # EUR152127124 Content Table of Contents (5 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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How are Manufacturers Addressing Challenges in Transforming Customer Experience?

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: May 2024 - Document type: IDC Survey Spotlight - Doc  Document number: # EUR152128424 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Do you have questions about this document or available subscriptions? Thank you for submitting the form. We will be in touch.
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2024 Hannover Messe: Key Sustainability Themes for European Companies

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Note - Doc  Document number: # EUR152121424 Content Table of Contents (2 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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Industry Applications of Emerging Technologies in EMEA

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By Lapo Fioretti, Massimiliano Claps, Federico Mayr, Silvia Piai, Gaia Gallotti, Sofía Poggi Verified, Tom Zink, Mark Casidsid, Joe Dignan
| International Data Corporation (IDC)
target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Perspective - Doc  Document number: # EUR152071124 Content Table of Contents (15 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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IDC Innovators: Product Experience Solutions for Manufacturing, 2024

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By Mark Casidsid
| International Data Corporation (IDC)
target audience: TECH BUYER Publication date: Apr 2024 - Document type: IDC Innovators - Doc  Document number: # EUR152018624 Content Table of Contents (7 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
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