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Mark Smith

Henderson
As seen in: ISG Software Research, LinkedIn, Medium, Forbes, SHRM HR News, CMSWire, Retail TouchPoints, B&T, EIN Presswire, Mondaq, CustomerThink and
Chief AI & Software Analyst, Partner at ISG
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Articles

What Dynamics 365 partners should do when project work dries up

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By Mark Smith
| nz365guy.com
From access to accountability: a four-quarter reset for Microsoft Business Applications partners facing slower demand, margin pressure and AI-driven delivery compression. Key takeaway Dynamics 365 and Power Platform demand is not disappearing, but generic implementation margin is being repriced. Partner margin moves towards workflow accountability, governance, vertical process memory, data quality, adoption and managed value.
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Software and AI Industry Insights for the Week of June 8th

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By Mark Smith
| LinkedIn
The week of June 8, 2026 reinforced that the software industry is rapidly moving beyond AI assistants and copilots toward agentic platforms designed to orchestrate, govern, secure, observe, and execute work across the enterprise.
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How to Prepare Your Enterprise for Agentic Commerce

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By Mark Smith
| ISG Imagine Your Future Podcast
4 Pillars of the Autonomous Agentic Commerce Operating Model An agentic commerce operating model includes four key capabilities: sense, decide, act and learn: Sense: The enterprise continuously interprets context, intent and environment through real-time data and conversational interactions. AI agents leverage LLMs, event streams and contextual signals to detect needs at or before the moment of intent.
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