Michael Gerard
Massachusetts
CMO of Morphisec. Passions: demand generation, digital mktg., building high performing mktg. teams, family, boating, beaches, hiking.
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Articles by Michael Gerard
Creating Realistic Mountain Scene With Custom Unreal Engine 5 Tool
#Environment Art#Interviews#Unreal Engine#Photoshop#SpeedTree Michael Gerard returns to 80 Level to break down his Alpine Forest project and discuss his custom FoliageLab solution for creating Nanite-ready vegetation and building realistic environments in Unreal Engine 5. Since my previous interview with 80 Level, I've continued working as a freelance Biome Artist on various projects, exploring different artistic directions and technical challenges in real-time environment production.
How to Create a Snow Scene Inspired by The Witcher 3
Tags InterviewsEnvironment ArtUnreal EngineProcedural ArtSpeedTree Michael Gerard provided a detailed breakdown of the Skellige Scene inspired by The Witcher 3, which features rich vegetation covered by snow, focusing on using SpeedTree to create trees and foliage and on controlling the amount of snow with a dynamic snow system. I am Michal Gerard, a Senior Level and Vegetation Artist.
Reducing Aerodynamic Drag on Roof-Mounted Lightbars for Emergency Vehicles
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Reducing Aerodynamic Drag on Flatbed Trailers for Passenger Vehicles Using Novel Appendable Devices
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Growth Capital Partners Expands Presence with New Trading Office in Stockholm
Growth Capital Partners has announced the opening of a trading office in Stockholm, Sweden.
GEORGIA BASED DISTILLERY MAKES TOP 4 WORLDWIDE
Georgia's Highest Awarded Distillery Patented tech and a focus on quality continues to win LEGENDS IS A BOURBON THAT EVERYBODY SHOULD BE SEEKING RIGHT NOW” — Fred Minnick • renknowned tasting judge & founder of the ASCOT Awards CUMMING, GEORGIA, USA, September 28, 2023 / EINPresswire.com/ -- Legends Distillery, affectionately known as "Georgia's Little Distillery," has ascended to prominence within the spirits industry, making waves for its remarkable products and groundbreaking technology...
Theory for Electrochemical Heat Sources and Exothermic Explosions: The Akbari-Ganji Method
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A Drag Reduction Study on the Aerodynamics of the Irish Taxi Sign
4.6. Novel Appendable Devices for the Irish Taxi Sign If it were the case that the current Irish taxi could not be replaced or reorientated due to a firm pushback from taxi drivers and consumers in Ireland, then the best option to reduce drag would be to add drag-reducing appendable devices in front of or behind the current taxi sign. Figure 11 outlines six of these devices fitted to the Prius taxi, while Table 11 details the potential drag reductions for the respective devices.
Legends Distillery Puts Georgia on the Map in the World of Spirits
Official Press Release • May 2023 Patented tech and a focus on quality continues to win worldwide LEGENDS IS A BOURBON THAT EVERYBODY SHOULD BE SEEKING RIGHT NOW” — Fred Minnick • renowned tasting judge & founder of the ASCOT Awards CUMMING, GEORGIA, USA, May 19, 2023/ EINPresswire.com/ -- Legends Distillery, also known as "Georgia's Little Distillery," has been gaining recognition in the spirit world over the last four years for their award-winning products and innovative technology.
86-Year-Old Flight Attendant Sets New World Record
American Airlines loyalists may already be familiar with Bette Nash, and most of us assumed that she was the longest serving flight attendant out there. This has now been confirmed by the Guinness World Records. Bette Nash is an American Airlines flight attendant based in Boston, and she has just been recognized by Guinness World Records for being the world’s longest serving flight attendant. She started her career as a flight attendant back in 1957.
Wet Leg Show Indie Rock Promise on Self-titled LP (ALBUM REVIEW)
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Gartner Sees Promise in Moving Target Defense
Moving Target Defense Recognized as Emerging Technology for Application Security by Gartner Gartner has released new research about moving target defense (MTD) that we want to bring to your attention. Their findings demonstrate why MTD is a vital component of a prevention-first cybersecurity strategy. Likewise, their forecasts predict rapid MTD adoption by vendors and security teams in the near future.
Make Microsoft Defender AV Enterprise Class FREE
According to research , there are over 500 Million endpoints protected by the Microsoft Windows Defender Antivirus product. The sheer volume of endpoints makes Microsoft Defender a prime target for hackers attempting to bypass its protection. If your company relies on Microsoft Defender, you have likely realized that it is an excellent choice to protect endpoints.
10 Tips To Boost Microsoft Defender AV Security
Microsoft Defender Antivirus (MDAV), known as Windows Defender Antivirus before the Windows 10 May 2020 update, is an anti-malware component of Microsoft Windows. MDAV continually scans for malware, viruses, and advanced security threats. In addition to this real-time protection, updates are downloaded automatically to help keep your device safe and protect it from threats. More businesses use MDAV over any other to prevent, detect, investigate, and respond to advanced threats.
Working with Lumen & Nanite in Unreal Engine 5
Introduction My name is Michael Gerard and I am a Landscape Artist. I am working on the Unreal Engine since 2015. Since our last conversation, I have done some freelance work in various fields such as video games and virtual production. Unreal Engine 5 To be honest, I didn't expect UE5 to be released in early access just before the summer and I didn't expect much when it launched because early accesses are rarely full of content and often frustrating.
3 Ways Retailers Can Improve Online Customer Experience
Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching displays and in-store interactions.
Behind Ireland's Final Rebellion and … an American Dream
Seen here is the first portable screener made in Ireland — circa 1960 to 1962. Ireland was full of sand and gravel deposits left behind after the last Ice Age. Construction people like to read about machinery and many of them like to read about other subjects, too — like history and war and such. Some people who make and sell machinery also like to write books and sometimes a writer comes out of this mix who can combine history, war and actual machinery into their books.
Death Stranding-Style Scene:
Michael Gerard did a breakdown of his Death Stranding-inspired scene and discussed his approach to working with Megascans assets, creating materials in Substance Designer, shared his workflow on vegetation in SpeedTree, talked about lighting setup and landscape composition. Introduction My name is Michael Gerard, I am a self-taught, landscape artist, and I worked for Ubisoft on Ghost Recon Breakpoint. I came to do landscape art in a very natural way.
Creating Personalized Experiences Takes a Clear Strategy
Digital marketers have a unique opportunity to improve customer engagement by mining massive amounts of data to personalize the customer experience across multiple channels. Superior personalization technologies help build brand, raise demand and boost customer acquisition. Similarly, personalization increases revenue through upselling and cross-selling.
Retailers Must Adapt Or Die
The COVID-19 pandemic has fundamentally changed the way customers interact with retailers. While online shopping was already common, the pandemic has increased the allure of online shopping and dramatically altered what items customers have prioritized. For retailers to survive in this rapidly changing landscape, they must adjust on the fly to shifting demand by leveraging agile technology solutions.
Three Strategies to Transform Your Retail E-Commerce Business
The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that lead customers to shop online.
Business Blogging Secrets Revealed
In recent years, some pundits have suggested that the blog is dead. But blogging has not died — it has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are increasing their spend on content marketing this year.
Your Ultimate Guide to Creation
Curata Home The Ultimate White Paper Template [Free Download] 0% Check out our next article, ‘ Content Marketers Desperately Need More Journalists ’ > Share The Ultimate White Paper Template [Free Download] on Facebook Share The Ultimate White Paper Template [Free Download] on Twitter Share The Ultimate White Paper Template [Free Download] on Linkedin Share The Ultimate White Paper Template [Free Download] via email White papers and eBooks should be the foundational assets of any content...
4 Customer Data Problems that Can Impact Your Sales
Advances in AI-based personalization technology allow retailers to tap into vast amounts of customer data. Analyzing customer data allows you to create personalized experiences that help secure customer loyalty. The ability to not only capture customer data but use it to increase revenue, through upselling and increased retention, has changed the way retailers interact with customers and prospects.
Guest Column: Improving customer experience with a content-driven approach
TECHNOLOGY BY Michael Gerard August 30, 2019 Get all the latest industry news in your inbox. One of the buzzwords throughout the retail industry is customer experience. It’s all about improving the customer experience, creating a better customer experience and deploying technology to secure a superior customer experience.
Personalizing Content Builds Customer Loyalty
Successful retailers focus on creating a positive experience for customers when they visit a store, such as creating engaging clothing displays and using lighting to establish a specific mood. Successful online retailers are no different. The incredible growth in online shopping has changed the dynamics for retailers when it comes to creating a great customer shopping experience.
How manufacturers can thrive in the ‘age of the customer’
Amazon and other ecommerce companies have changed the way people make purchases. In the B2C space, that’s been going on for many years. But what about in the B2B world, specifically in the manufacturing sector? What’s at stake for manufacturers is the opportunity to tap into the B2B ecommerce space in the United States, which exceeded $1 trillion in B2B ecommerce sales last year, according to estimates from Forrester Research.
Why Mace Windu's Lightsaber Changed From Blue To Purple In Star Wars
Pretty much everyone who’s seen Star Wars knows that Mace Windu’s lightsaber is purple. The Jedi master brought fans wisdom and thrills throughout the prequel movies and did much of it with his trademark purple weapon in hand. It wasn’t always that color, however. And to make matters more interesting, the switch can be explained in more than one way. It’s no mystery to Star Wars fans that Samuel L. Jackson asked George Lucas to change his saber color before Attack of the Clones.
Samuel L. Jackson Recalls Fanboying When He Got Star Wars Gig
Household name Samuel L. Jackson has some pretty great memories of Star Wars. In a recent interview with 60 Minutes, the actor spoke warmly of when he first saw Star Wars: A New Hope (the first installment of the Original Trilogy) and made clear how fascinated he was by its abundance of intriguing features.
5 Ways AI Creates a Personalized Digital Experience
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Why? Because AI helps retailers understand customer preferences, provide tailored content that meets each customer’s unique interests, and make informed decisions about where to spend their valuable marketing dollars. Using AI technology enables retailers to create more personalized digital experiences that turn potential customers into loyal customers.
5 Steps to Improving Multicultural Marketing Campaigns
Consumers’ needs and wants are often ephemeral, and borderless transactions are continually evolving and thriving, which makes it essential for marketers to consider the multicultural dimensions of their campaigns. Techniques like programmatic marketing enable marketers to quickly personalize advertising for audiences, helping to build trust, relevancy and meaningful connections.
Six Crucial Attributes of a Successful Business Blog
There's no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries. Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company's long-term success in content marketing.
Unilever Invests in People to Boost Marketing Power
Follow Us Info SubscribeLog In Facebook Twitter Google+ RSS HOME -> Consumer Marketing -> Data & Analytics -> Unilever Invests in People to Boost Marketing Power Dove’s “Crown” collaboration with Kelly Rowland focused on self confidence. CPG powerhouse Unilever is increasing its investments in digital channels and people to power them to increase its focus on real-time campaigns. Digital now accounts for 40 percent of Unilever’s media investment, MarketingWeek reports.
The Benefits of NOT Marketing to Certain Customers
For one convenience store brand, marketing to certain segments eroded margins without adding value. How many CMOs would choose to woo a segment that will absolutely never change buying behaviors regardless of what type of marketing they receive? Wouldn’t it make more sense to only focus on those customers who act on targeted campaigns?
Future-Proofing CX Through Content-as-a-Service
A lot has changed in the digital experience world over the last few years. Retail customers now demand personalized content and enjoyable experiences across a growing array of channels, whether online, offline, via Internet of Things (IoT) smart devices, mobile apps, digital signs or any combination thereof. And they expect those experiences to be consistent across each channel.
Big Data is Great, But Don't Overlook the Power of Small Data
Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound results. But running to big data is often a lot more involved and expensive than what many marketing teams actually require.
Natural Language Generation Fuels Marketing, Decreases Time to Market
As marketing executives generate large amounts of big data from analytics and business intelligence applications, they must have a strategy in place designed to leverage all of that data. Once valuable information is culled and packaged, how will it be used to help engage customers more effectively? Even more important is how marketers in industries that need a high degree of personalization can use data to their advantage.
Why You Should Shift Your Content Marketing Focus to ROI
Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner, Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff, limited budget, and creating enough content.
Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
PHOTO: Jakub Gorajek The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big. More current and targeted content leads to improved digital experiences, resulting in deeper customer engagement and increased revenues. It’s easy to see why “content marketing revenues are projected to grow at a 14.4 percent compound annual growth rate from 2017 to 2021,” according to Dawn Papandrea of NewsCred Insights.
AI Opportunities to Solve Digital Marketing Challenges - Chief Marketer
The term Artificial Intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we’ve been hired to do.
Artificial Intelligence is now a Foundational Building Block for Personalization - V3B: Marketing and Social Media Agency
The 2017 State of Marketing report from Salesforce indicates that marketers today are paying more attention to artificial intelligence than ever before, with 51 percent of marketing leaders already using AI and 72 percent of high-performing teams using it for personalized product recommendations and predictive lead scoring.
Business Blogging Basics: A 7-Step Workout Plan [Infographic] - Content Marketing Forum
Is your blog in need of a transformation? We recently surveyed 400+ business bloggers and identified one group of respondents — those who run blogs with 10,000 or more page views a month — and deemed them the “10K Blogging Club.” This group not only has high traffic, but they also reap many more benefits such as high referral rates from their blog to their corporate website and higher impact of their blog activities on marketing and sales’ pipeline.
How to Develop a Collaborative Curation Workflow
Content curation has moved from a ‘nice to have’ part of content marketing, to a ‘need to have’ part. It can be a big job for one person, and even if it isn’t, part of curation’s strength is in assembling a diversity of perspectives – which is more likely to happen when it’s done by more than one person. If you have multiple people in your company discovering third party content, with the right process, your team can become a content-curation powerhouse.
Outsourcing Content Creation: Agencies vs. Freelancers
Producing enough content is a top challenge for many marketers due to limited staff, budget or often times, both. Because of this, content marketing tasks often fall to the wayside in these organizations, or on the plates of already busy marketers. With 71 percent of companies increasing their content marketing budget, it’s becoming more and more apparent that content can no longer be treated as a part-time job.
Content Marketing Strategy in 2016: State of The Industry
The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of companies will make this increased investment in the coming year, and the most cunning and clever teams are driving the greatest return from their investment in content marketing strategy. We call these marketers the FOXES.
David Skok’s SaaS Marketing Insights for CMOs
HubSpot recently hosted a MassTLC event in Cambridge focused on strategies for success for Chief Marketing Officers(CMOs) and VPs of marketing. About 40 of us were given the opportunity to hear words of wisdom from David Skok of Matrix Partners. Mike Volpe, CMO of HubSpot, led the discussion in addition to sharing his own expert insight. Here are just some of the tidbits of knowledge that I noted during the event. I’ve included some of my own commentary in brackets.
A Strong Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how many marketers are making the shift to content marketing are enough for you (and your boss) to move full steam ahead with your content marketing initiatives, then I’ve included some of this data below.
How to Find the Perfect Content Curation Topics for Your Content Strategy
Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to make a purchase you'll be one of the first ones they'll turn to. That entire process of finding and sharing relevant content is known as content curation, something the best content marketers do regularly; in fact, on average, 25% of their content is curated content.
Content Metrics: Assessing the Real Impact of Curation
With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including: These factors lead to two questions: Here is a guide to the metrics you should be tracking for each channel where you curate content, as well as the metrics you should ignore.
A Quick Guide to Measuring Your Blog’s Impact on Business
You’ve started your business blog, you’ve begun to tap into internal and external folks to help create content, and you may even have tapped into curation to help fuel your content engine. But how do you know if your blood, sweat, and tears are worth it? More importantly, how can you demonstrate your blog’s impact to your vice president of marketing or your CMO to get continued support and secure more investment? There’s no way around it.
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