The campaign focuses on bringing the ‘FM feeling’ to life, using in-game moments and recreating them in film. For example, unveiling your wife as your new star player and celebrating average exam results like Paolo Di Canio. The campaign is targeted at new users of the game, a bullseye audience of 13-24 year old football fans. The campaign is optimized by social content in partnership with Ladbible, and an influencer content series, which takes the campaign to the target audience.
Alicia Manji, head of luxury and lifestyle at TVC Group, catches up with the Economist’s global associate publisher and head of luxury Luke Robins to talk luxury and print. Alicia Manji (AM): 1843 is branded as ‘the Economist unwinds…’ giving readers some well- deserved time out. Do you think unwinding is now a luxury? Luke Robins (LR): Unwinding or ‘me time’ has become a luxury. The Oxford Dictionary defines luxury as “a state of great comfort or elegance, especially when involving great expense”.
Many UK agencies would not be prepared for a recession if it were to occur, with those not adequately focused on their infrastructure at risk of going bust, a report by accountancy firm, The Wow Company has revealed. The report, How recession-proof is your business, tests the resilience of organisations across the country, and its findings have shown that a large proportion of business leaders remain vulnerable to a downturn.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".