Natan Edelsburg
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Articles by Natan Edelsburg
Happy Friday! Enjoy today's Daily PR Brief - March 28, 2025
Read some of today's best PR and Comms industry news clips: PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool (PR News - March 27, 2025) Lies, Leaks, and PR Disasters That Could Have Been Avoided (CommPRO - March 27, 2025) The winners of The PRmoment Awards 2025 (PRmoment (UK) - March 27, 2025) How PR pros and journalists can navigate the AI disruption in news (Muck Rack - March 26, 2025) How Kroger's investor relations, PR...
A guide to the NYC and NY state Covid vaccine scheduling websites
I’ve spent the last several weeks helping friends and family members who are eligible for the Covid-19 vaccine book appointments. While it’s unfortunate how complicated it is to score an appointment there are luckily resources and strategies that can (hopefully) help you secure an appointment as well. The websites and availability are changing by the day so I’m not sure how long this will stay useful for. Gather the personal information of the friend or family member you are helping.
Talkwalker acquires Nielsen Social
Talkwalker a leading social listening and analytics company acquired Nielsen Social last week. Nielsen entered the social TV analytics space back in 2012 with their acquisition of SocialGuide a then Brooklyn-based startup. The acquisition will build on Talkwalker’s existing strength in serving global brands and expand its presence in the U.S. enterprise market, according to the announcement.
How to set up your PR team for remote collaboration
Well before coronavirus upended the world, there was a huge rise in remote work. According to FlexJobs, 2005-2017 saw a 159 percent increase in working from home. As of April 6, the New York Times reports, “at least 248 million Americans in at least 29 states have been told to stay at home” during the COVID-19 pandemic.
Why you shouldn’t cut PR from your budget
It happens. The tides of business change and money starts to get tight. Your business is in a little bit of financial hot water and you need to tighten the purse strings. No matter the reason, it’s time to take a cold hard look at your expenses and figure out where you can create a little wiggle room. For some reason, PR and marketing budgets tend to be the first items on the chopping block. At first sight, it makes sense. Maybe your CFO views these expenses as unnecessary.
P&G’s Marc Pritchard on putting pride flag in Head & Shoulders ad for first time
Procter & Gamble’s Chief Brand Officer, Marc Pritchard spoke at Cannes Lions today at a CNN event for their nominated film “The Words Matter.” In addition to discussing how diversity and inclusion only works when it aligns with the business interests, he shared his own story on coming out as Mexican. He also shared the positive response P&G received when they included the pride flag in an ad for Head & Shoulders for the first time.
Univision highlights its digital footprint at 2018 upfront
Tonight Univision held its annual upfront in a trendy setting in Tribeca in New York City. The three-level experience featured interactive elements to bring different areas of its portfolio to life. The event was a pivot from the company’s traditional midtown, theater-district event and it was well received. The idea of disruption played throughout the presentation and evening with their “Culture Unbound” theme.
How brands are evolving and improving as content creators, an interview with Adorama
Found Remote: Why did Adorama launch YouTube content? Mary-Irene Marek: Our vision for creating original content stems from the fact that as creators ourselves, we want to teach, inspire, and enable others in the photography, videography and audio industries to be the best content creators they can possibly be. We are part of the enormous community of content producers, and our ability to bring our original content to the masses has helped our brand credibility significantly.
How VidMob is helping marketers create video at scale in the age of short-form video
At any moment a marketing team needs to instantly transform themselves into a video production house. Whether a crisis emerges for a brand, or a major marketer is involved with a big event like an awards show, it’s no longer enough to just produce a commercial. Now social media and content teams are pushing out new content at any moment. VidMob watched this trend closely and built a platform to connect marketers with the right video creators.
The Dodo expands to Facebook Watch and linear, an interview with President YuJung Kim
The Dodo, the digital media brand for animal people, is having a big year. The Group Nine Media owned brand is developing it’s video content both digitally and on linear. The investment in content is paying off as their numbers continue to grow and a partnership with Animal Planet starts to broaden their audience. Found Remote interviewed The Dodo President YuJung Kim about their video expansion, growth numbers and Spanish-language channel El Dodo.
Infographic: How are people using Slingbox?
Slingbox, one of the first applications to introduce people to the concept of the second screen, has been going strong for nearly a decade. In 2005, it was the first consumer product to deliver live TV to mobile devices, and it is still a viable option for frequent travelers and students studying abroad. Slingbox has begun to publish usage data on its blog. Some highlights: 1. People use Slingbox on their desktops twice as much as they do on their tablets and mobile devices combined. 2.
3 tactics to try instead of a newswire service | Articles | Media Relations
In 2018, sending out a press release via a wire service simply doesn’t make sense as a PR tactic to garner earned media coverage. Does sending out press releases make sense at all? Well, not really. Press releases are PR 101. Sending them out used to be part of a standard PR professional’s workflow—and as a result, many pros still send out releases simply because it’s what they’ve always done.
3 tactics to try instead of a newswire service | Articles | Home
In 2018, sending out a press release via a wire service simply doesn’t make sense as a PR tactic to garner earned media coverage. Does sending out press releases make sense at all? Well, not really. Press releases are PR 101. Sending them out used to be part of a standard PR professional’s workflow—and as a result, many pros still send out releases simply because it’s what they’ve always done.
An interview with AwesomenessTV about their investment in Facebook Watch
Facebook Watch is continuing to become a destination for premiere content. AwesomenessTV added new shows last year including: Blend In, premiering today, December 15th, is a fun cooking show that celebrates diversity in the kitchen. It is centered on challenging two participants to blend their favorite dishes into one delicious culinary concoction. Sometimes it works and sometimes…. well….ew. Watch new episodes of Blend In every Friday.
AM to DM on BuzzFeed News paves the way for the future of morning shows
BuzzFeed News’ investment in video is starting to pay off. Their live morning showing that airs on Twitter is continuing to grow. When Twitter first announced its investment in live video last year, it was unclear if any of the shows would actually make it. In an era where traditional morning shows seem to only be speaking to the pre-YouTube generations AM to DM has found its niche.
Newswire services are outdated -- try these 3 tactics instead
In 2018 sending out a press release via a wire service simply doesn’t make sense as a public relations tactic to garner earned media coverage. That brings us to an even bigger question -- does sending out press releases make sense at all? Well, not really. Here’s the thing about press releases -- you learn about them in PR 101.
How a Disruptive Platform Is Bridging Generations
Sure, the quiz app HQ is mostly about fun and games. But it’s also making surprising connections. Two days after The New York Times called quiz app HQ the “best worst thing on the internet,” the app reached a major milestone: 1 million viewers.
Microsoft teams up with YouTube curator Poppy and Zo for new chatbot game
As automation and chatbots become a major part of a company’s consumer-facing marketing mix we’re starting to see some really interesting collaborations. Microsoft launched a new chatbot/Alternate Reality Game that is aimed at young women content curator Poppy and ZO. Zo is an AI doing her best to be human while Poppy is a human pretending to be an AI. The collaboration so far, has drawn more than 1MM YouTube views and Zo has more than 800K users in the US.
An inside look at Oath’s new content marketing studio RYOT
As Oath evolves under Verizon they are launching new offerings to make it easier for brands and agencies to work with them across their brands. Last month they launched RYOT, “a next-generation creative studio offering an end-to-end content marketing solution.” Found Remote interviewed Jessica Lauretti the Head of RYOT Studio about the launch. Found Remote: Why was this studio launched? Jessica Lauretti: 2017 marks a crossroads in media.
Inside look at Downton Abbey’s exhibit in NYC
Even though Downton Abbey has been off the air for over a year now the fan culture around it is still in its prime. Last month an actual exhibit for the show premiered in NYC. Found Remote attended and was able to see a first look at the sets from the show brought to life in Manhattan’s midtown west.
Bravo uses Instagram polls to dictate programming
In a first, Bravo has used Instagram polling to determine programming. Last month fans were able to vote on a lineup that aired on Black Friday. According to the network, “with themes ranging from Musical Performances and Vow Renewals, to Reinventions and Costume Parties, each day’s votes will be tallied, and one group of episodes will move on to the next day’s competition.” Found Remote interviewed Courtney Fleischman, Director, Social Media, Bravo and Oxygen Media about the use of Instagram.
Dailymotion launches new platform with BBC News, Vice, Cheddar as partners
Dailymotion launched in 2005 when the web video industry might as well have been the stone age.
BET breaks digital records with the ‘BET Awards 13’
The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Mobile played a huge role in the awards digital growth this year.
PRSA 2018 National Chair Tony D’Angelo weighs in on state of the PR industry
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
PRSA 2018 National Chair Tony D’Angelo weighs in on state of the PR industry
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MTV to reveal nominations for ‘Video of the Year’ on Vine and Instagram
Vine continues to make a giant splash within TV. MTV, has announced that tomorrow at 8am ET they will be revealing the nominees for the Video of the Year on Vine. This is a big moment for the Twitter owned platform because it shows that MTV’s audience cares about the platform, which is why MTV does. Here are the details.
IBM launches ‘IBM Watson Media’ to better understand what’s inside a video
Last month IBM launched, “IBM Watson Media, a new portfolio of services to help M&E companies remain competitive by calling on Watson’s power to reason, understand and learn what’s inside a video.” The major move by the widely known artificial intelligence platform is a major step forward in the evolution of online/mobile video. Even though the platform just launched it’s already being used, most recently by the US Open.
MSNBC and Musical.ly partner around the Global Citizen festival for behind the scenes action
You wouldn’t guess that MSNBC, a traditional cable news network and Musical.ly a popular app used by teens would be a fit. Enter the Global Citizen festival (happening this Saturday), bringing together 60,000 people in Central Park and it starts to make a lot more sense. The network realized that it was a natural match with the music coming from the festival. MSNBC is the exclusive broadcast partner and will be airing the festival starting at 3pm on linear and streaming at msnbc.com/globalcitizen.
Bravo and Oxygen reach milestones with their podcasts
Podcasting is finally reaching maturity to the point where even IAB is holding an upfront for the industry each year. Bravo and Oxygen launched podcasts in 2016 and 2017 that recently reached a combined 1 million downloads.
Amazon Studios and VaynerMedia create an Alexa skill to promote ‘The Tick’
Amazon Echo’s Alexa is continuing to become an important part of the way we watch TV. With the device sitting in your home, designed for the couch potato, it’s the perfect way to market a TV show. To promote Amazon Studios’ launch of The Tick they worked with VaynerMedia to “extend The Tick’s superhero universe beyond the screen and into the real world.” Found Remote interviewed Patrick Givens, VP of VaynerSmart, a division of VaynerMedia, about the experience.
Why the TV industry should pay attention to Blip
As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment.
MTV launches Direct Message voting for the first time for the VMAs
Since Twitter’s inception, MTV’s VMAs Awards Show has found ways to go above and beyond in using the platform to amplify and expand their biggest event of the year. 2017 will be the first time voting for the VMAs is possible via Direct Message.
Exclusive: CMT partners with DoorDash for new Thursday night programming block
Appointment TV is far from dead as networks like CMT are finding innovative ways to promote their linear programming.
How Patrón is using Amazon Alexa and VR to push its vision into the future
The iconic Patrón brand has always been a leader in the tequila and spirits categories. As new technologies emerge it’s not always easy for a brand that faces a lot of competition to stand out. Patrón has made major investments with its Cocktail Lab that is setting a standard for how a liquor brand should engage with consumers in the age of the internet of everything. Two examples in particular that stand out are the brand’s Alexa integration and virtual reality experience with their distillery.
An inside look at Oxygen’s partnership with reddit for ‘The Jury Speaks’
Oxygen recently completed an impressive four-part miniseries called “The Jury Speaks.” The show, which aired at the end of July dug into some of the biggest trials that have been captivating the binge-watching world over the last few years.
The cord-cutting guide to Amazon’s Prime Day
Amazon’s Prime Day is here! Mohu, the HDTV antenna company put together an impressive run-down of all the best Prime Day deals for cord cutters. Amazon Prime Day started tonight at 6p PST/9p EST and lasts through July 11. With over 6,900 products on sale, it’s the perfect opportunity to invest in some cord cutting.
Netflix leads the charge in OTT marketing as the summer heats up
Found Remote is continuing our partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. Here are the insights the beginning of the summer.
Improve Digital addresses dedication to ad tech transparency in Cannes
Cannes Lions is week filled with yacht parties, beach parties and endless rosé. Beneath the schmooozing and awards announcements are intense discussions around the future of advertising and digital. Improve Digital, the all-in-one video advertising platform for publishers, hosted the “Everywhere Screen” Summit at Château de la Bégude near Cannes.
Exclusive: Live.me puts influencers on billboards around LA
Live.me, the live broadcasting app that has been downloaded by more than 21 million people is going offline to promote their creators. The reason for the out-of-home campaign is to honor their influencers who have reached a substantial following on the platform.
MTV to live stream ‘One Love Manchester’ benefit concert around the world
In the aftermath of the horrific terrorist attack in Manchester, Ariana Grande, Justin Bieber and many other big artists are performing in Manchester today to raise money for the victims. With last night’s terror attack in London, the concert is sure to bring out tons of attention and awareness for the victims of both incidents that need help the most. To support the cause MTV will live stream the concert around the world.
Email Sign Out: Why Some Communications Teams Are Switching to Slack
“My inbox is crazy,” says everyone, at almost every company, everywhere. Research backs up that complaint. A 2012 McKinsey report said email took up more than a quarter of the average worker’s time. Frustration with email isn’t new, but now that messaging platforms have matured and younger generations have entered the workplace, there are finally great alternatives.
Oxygen partners with Wattpad for social storytelling around true crime show ‘Tapped’
Tap by Wattpad a social storytelling platform recently announced their first partnership with Oxygen Media, .
HOOQ invests in original content in Southeast Asia with ‘The Guild’
HOOQ, a streaming platform in Southeast Asia backed by Singapore’s Singtel launched over two years ago. As it continues to grow across the region they are now taking a page out of Amazon Studios’ book to launch a competition for its next original series. The HOOQ Filmmakers Guild “will invite Southeast Asia-based filmmakers — directors, producers or scriptwriters — to submit scripts or treatment ideas for TV shows,” according to e27.
Turner Upfront: We are creating a virtuous circle with television and digital
Turner presented their latest content at their upfront at Madison Square Garden’s Theater in NYC. On the digital side Kevin Reilly, the president of TBS and TNT made two big announcements.
‘Mobile is the main screen’: Group Nine lays out video plans for Thrillist, NowThis, The Dodo and Seeker at NewFront
Group Nine CEO Ben Lerer kicked off the company’s first NewFront for Thrillist, NowThis, The Dodo & Seeker in NYC tonight. He explained the fact that “more than 50% of video is consumed on mobile” and described that their content offerings have the most engagement and are at “television scale.” They have 96 million social engagements every month.
Taco Bell and Olive Garden see largest Social Lift from commercials in April
Each month, Found Remote partners with 4C to publish the rankings of the brands that saw the most social engagement lift from their TV commercials. In April, Taco Bell was in the lead for broadcast and Olive Garden topped the cable rankings.
‘Watch What Happens Live’ streams after show on Reddit, Snapchat, Twitter, Instagram and Facebook
Bravo’s Watch What Happens Live with Andy Cohen wouldn’t exist without social media. This week the show is executing a “never-before-attempted week of live social programming.” Each night this week the show’s popular after-show will be streamed on a different social network. Reddit, Twitter, Instagram, Facebook and Snapchat, many of which until recently didn’t have live streaming capabilities, will be used on a different night to live stream the show.
How MTV is innovating on digital for the ‘Movie & TV Awards’
This year is transformative for MTV’s annual awards. The Movie Awards re-branding as the “MTV Movie & TV Awards” (airing tonight at 8pm, hosted by Adam Devine) is yet another example of the company’s dedication to evolving as the times do. With the addition of television into the mix, they are continuing to innovate on digital and social. For years MTV’s awards shows have been an example for the rest of the industry to look at and this year is no different.
YouTube announces celebrity-filled originals at ‘Brandcast’ presentation
YouTube held it’s annual Brandcast event last night at New York City’s Javitz Center. A platform that was originally known for randomly funny and viral videos, is now maturing to a premium content network. The giant event and party featured Kevin Hart, James Corden (who performed YouTube: The Musical, celebrating trends from the past year) and a performance from Katy Perry (who has a new show with YouTube). Susan Wojcicki, the CEO of YouTube smartly said. “YouTube is not TV. And we never will be.
‘Inside the FBI: New York’ on USA, explores the way digital has transformed crime-fighting
From social-media savvy terrorists to election-hacking governments, the complicated world we live in is often misunderstood in digital terms. Executive Producer Marc Levin and Co-Executive Producer Joe Van Ek are trying to change that with their new docuseries which premiered on April 27th on USA Network. Inside the FBI: New York has six, one-hour episodes that began airing a week ago.
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