Ronita Mohan
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(E/em/eir or She/her/hers)
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Covers:
Digital marketing, visual marketing, tech, small business, project management
Toronto-based Content Marketer. (Pronouns - she/e*)
Articles by Ronita Mohan
Digital Marketing Trends for Wealth Management Firms
As investor expectations evolve and global forces reshape the financial landscape, digital marketing has become indispensable for wealth management firms. No longer just about newsletters and brochures, today’s digital strategies must build trust, elevate advisors as thought leaders, and deliver personalization at scale. Vancouver is home to one of Canada’s most competitive and rapidly evolving wealth management ecosystems.
The Importance of PR in Wealth Management
The financial services industry has become crowded and competitive over the last decade. Ensuring your brand stands out to potential customers requires more than just great advisors and products. You need a public relations strategy alongside a marketing program to get your brand in front of prospective customers. Below, we outline the five reasons why public relations (PR) is necessary for wealth management firms.
Why Is Visual Marketing Important? 10 Experts Share How Visuals Benefit Their Businesses
By Ronita Mohan and Anchana Latha Visual content marketing has become the go-to for marketers over the past few years. Everything from infographics, charts, graphs, presentations, GIFs, and videos have been earning brands views, followers, and revenue. But marketers are still wary about investing in visuals. They can sometimes be expensive if outsourced to agencies, and relying on in-house experts isn’t always a feasible option.
8 Leadership Qualities All Students Should Have
What makes a great leader? Not everyone has the qualities to take on a tough job that’s non-stop yet immensely rewarding. You need to begin developing strong leadership skills in high school and college so you can take them into the workforce and beyond. Many students have already created a simple mind map to chart which skills they want to work on and how, but here are eight characteristics students need to focus on to become tomorrow’s great leaders. 1.
Venngage Video: The Powerful Online Video Maker
Making videos just got easier! Introducing the brand new Venngage video, the free online video maker and editor so you can share videos across all your marketing channels. Videos have become an essential marketing tool. But designing videos online often requires editing skills that businesses either don’t have or can’t afford. Now with Venngage Video, you can access pre-made video templates that are designed for users without any video editing experience. What is Venngage Video?
Netflix Culture: How it Redefined Employee Success
Netflix’s Squid Game is all the rage right now. The show may be about ordinary people fighting to the death to win money but it certainly isn’t reflective of the streaming service that brought it to life. In fact, it’s quite the opposite. Netflix has created an enviable culture for its employees. As a result, the company has grown into the behemoth it is today. How did Netflix revolutionize employee engagement and success? And can other businesses follow suit in time for ‘The Great Regeneration’?
40+ Smart Diagrams and to Customize with Venngage Diagram Maker
At Venngage, we don’t think diagrams need to be dull and boring. That’s why we created Venngage Diagram Maker – the diagram maker for stunning diagram designs. Venngage Diagram Maker lets anyone design diagrams that actually look amazing and engaging. Without any design experience, you can create mind maps, flowcharts, organizational charts and other diagram types that look really impressive.
How to Write a Case Study [+ Design Tips]
You need an impactful medium to share your business successes with potential customers and partners. The best way to showcase your brand is by designing a case study. Case studies are a method of research and storytelling. They help readers gain a better understanding of a subject or process. In this guide, we’ll explain how to write a case report that markets your business, as well as some design tips. Don’t know how to start designing case studies? Create a case study with Venngage’s templates.
How to Create and Implement a Visual Employee Training Plan
Photo by Felipe Furtado on Unsplash An employee training plan has become an important asset for staff development in 2021. This is hardly a surprise considering that the pandemic of 2020 has changed the way we work. According to recent research, employee training and development has taken off, becoming the foundation of business growth not just this year, but for years to come.
One Secret to Improve Blog SEO: Use Mini-Infographics
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. We will also share why marketers should be including visuals, especially mini-infographics, to improve retention rates.
How to Conduct a Performance Review for EHS Employees
It is par for the course across organizations to conduct a performance review. This is the best way for a company to grow and better itself, but how does one conduct reviews effectively? Photo by Christina Morillo from Pexels The performance review process can be stressful, not just for employees but also for managers. This kind of tension isn’t good for anyone, especially not in the environment, health, and safety (EHS) field.
7 Content Marketing Tools That Help Small Businesses Thrive in 2021
Posted by Ronita Mohan Image by Rudy and Peter Skitterians from Pixabay The right set of content marketing tools can make the difference between more conversions and sales, and overworked employees. But with so many tools available online, which ones should businesses take the time to invest in? There are a few points to consider when shortlisting tools. Investment doesn’t only refer to the price of the tools, but also the time needed to orient staff to use the tool.
How to Design Attractive Data Visualizations for a Business Blog
There has been a spurt of businesses adopting data visualization practices in their content. This isn’t surprising considering how much data is now being shared online. Data can be very exciting, but raw data doesn’t always tell a compelling story. Not to all audiences. On the other hand, a data visualization infographic, like the below example, shares a memorable story. Source: Venngage There’s another important factor that has contributed to the growing popularity of data visualizations.
How To Use Marketing Infographics To Attract Customers
Visuals have become the lifeblood of content marketing. Users don’t want to read blocks of text. Instead, they’re far more engaged by a well-placed marketing infographic. While marketers have considered infographics, and the visual medium as a whole, as little more than eye candy for users, that attitude is beginning to change. But how and why should businesses design marketing infographic templates? We explain in this guide.
6 Ways to Boost Your Visual Communication Design in 2021
The world is functioning very differently now. Most of our communications have gone online. For this method to be effective, visual communication design needs to be a priority. There are numerous ways to use visual communication to improve internal management systems, such as project planning and organizing. Visuals are also powerful tools when it comes to engaging with customers, both in the B2B and B2C sectors. But what is visual communication design? Why is it important for businesses?
8 Best Content Marketing Tools for Multilingual Campaigns in 2021
There are numerous content marketing tools available online. But how many of them support multiple languages? The world has become a smaller place. Businesses have also gone virtual due to the pandemic. It’s more crucial now than ever to reach multilingual audiences. In this guide, we share eight content tools that make content marketing more effective and productive, while also offering numerous language and translation options.
How Much Does an Infographic Cost in 2021?
Unique visual content like data visualizations and infographics are all the rage right now. But does an infographic cost as much or as little as businesses think in 2021? There are numerous factors to weigh here. We explain the reasoning behind current infographic design prices in 2021, and what solutions businesses can turn to. Do Marketers Know the Value of Infographics? We first need to understand whether marketers know why they should be designing infographics, no matter their cost.
How to Save Money Without Sacrificing Quality?
Infographics have become a mainstay in content marketing over the past five years. In many cases, with great visualization comes a great price. However, that has been changing over the years. Today, how much does an infographic cost and is it worth the price? Click to jump ahead: How much does an infographic cost? How much does a professional infographic by a freelancer cost? Should you hire an infographic designer or use an infographic maker?
Why EHS Training Needs to Pivot to Microlearning
Environment, health, and safety (EHS) training can be a long and sometimes exhausting process, and it also needs to be precise. After all, workers’ health and even their lives could be in the hands of trainees in the future. But scaling up training can have a negative impact on employees’ productivity, so it’s time to pivot to a new strategy when it comes to training.
Customer Engagement: How to Build a Strategy that Improves Retention
Businesses know that attracting new customers is important. But so is giving them a great experience that keeps them coming back. This is what customer engagement is all about. In our guide, we share why customer engagement is important. We also outline a strategy that makes building user relationships easier for companies of all sizes. What is customer engagement? Customer engagement is the process of creating a long-lasting relationship with a consumer that extends beyond one sale.
How to Plan the Content Creation Process for 2021
Posted by Ronita Mohan Updated on March 27th, 2021 Photo by LinkedIn Sales Navigator on Unsplash Businesses know that content creation is the lifeblood of marketing strategies. Almost everything related to marketing has to do with content. Blogs are content. Social media posts are content. Videos, live streams, guides, and behind-the-scenes sneak peeks? These are all content. When marketers aren’t creating content, they’re planning it. But how does the content creation process work?
Unlocking the secrets of data storytelling in 2021
30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year.
Top Content Marketing Tools to Boost Your Business Success
Summarize this post with: Venngage helps you create mind-blowing infographics that attract more visitors. Use coupon code: WSPARKS2020 to save up to $120/year. Content is king in the world of marketing, but creating and distributing content can be a time-consuming process. That’s why businesses need to use content marketing tools. Since remote work became the norm in 2020, customers are more online than ever before. The best way to reach them is by creating more content.
7 List Infographic Templates You Can Create for Free
Need a simple infographic template that’s easy to customize, even for beginners? That’s where a list infographic comes in. By distilling content into bite-sized sections and bullet points, a list infographic makes information easier to process and attractive to audiences. They’re also easy to make, especially if you start with a template. This guide will show you how to design these graphics for business, plus suggest the best templates for your needs. Not a designer? No problem.
5 Steps to Improve Diversity Training in Sales, Marketing & Tech In 2021
Diversity training has been growing in importance over the past few years. But are these programs making a difference to company culture? The world has become smaller—due to better communication technology and the recent pandemic—which has made cultural understanding more necessary than ever before. Inclusion and diversity now need to be incorporated into employee training and development programs for companies.
5 Ways Visuals Improve EHS Employee Training Retention
In the current pandemic, environment, health, and safety (EHS) have become bigger priorities than ever before. As a result, businesses are working hard to ensure employees remember new rules and operating procedures to ensure safe working conditions. Photo by Christina Morillo from Pexels This is why training retention has become so important. Employee training is only one part of the process—it’s only effective if workers retain what they learn long term. How does training recall work?
How Microlearning Can be Used to Improve Employee Training Retention
Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create more intensive training programs? According to instructional designer Dr. Jiani Wu, microlearning modules are more effective in training retention than longer learning sessions. But what is microlearning? And why does it work better than traditional learning programs?
Where Do Marketers Stand in 2021?
How comfortable are marketers in 2021 with storytelling with data? That's the big question a new data marketing study asks. 2020 has shown us the importance of data-charts and graphs abounded, not just about the pandemic, but the large-scale changes to everyday life. But data on its own doesn't tell a comprehensive story.
Creating a Job Aid: 4 Steps for Improving Employee Productivity in 2021
Creating a job aid has become an essential task for management, especially since the way businesses function has changed dramatically over the last year. Many organizations are still wondering how to boost productivity when employees are working from home. The answer is in using a visual like a job aid. What are the Benefits of Creating a Job Aid? Visual aids can scale the amount of work an employee can complete, as well as the quality of work.
The Importance of Employee Training and Visual Communication in 2021
The pandemic has highlighted the importance of employee training and visual communication across a variety of industries. Teams are working remotely, unable to walk over to colleagues’ desks for a quick clarification. At the same time, companies have had to use new tools to communicate effectively. New employees are also joining companies remotely, making the onboarding process more complicated. Here’s why companies need to invest in visuals for their employee training and development in 2021.
How to Design an Inclusive Training Plan for Customer Support Teams in 2021
Designing an inclusive training plan has become the need of the hour, especially with the world drastically changing due to the pandemic. For companies to boost customer support and employee retention, inclusivity and diversity must be intrinsically linked to company culture. The best way to create an environment where customer service employees from diverse backgrounds feel included is to adapt training and development programs for existing company staff as well as incoming employees.
5 Nonprofit Trends to Boost Fundraising Efforts in 2021
The nonprofit trends of 2021 are a direct result of the events of 2020, especially the COVID-19 pandemic. We are seeing a clear move towards digital channels, human connections, and increased flexibility, mainly because of the increase in remote working. Below are the five nonprofit trends for 2021, with tips on how organizations can adapt to them.
6 Essential Steps to Create an Annual Report
The start of the year is when companies create their annual report. It’s a great document to promote your company to stakeholders, both internal and external. This is why your annual report design needs to be clear, precise, and attractive – like the example below – to keep readers engaged and to share a favorable image of your brand.
7 Ways to Promote Your Business for Free
Not all companies have the resources to reach their audience using paid promotional methods—which is why finding ways to promote your business for free is so important. There are numerous methods available to businesses—they may require more work and patience than paid techniques, but there is a payoff in the long run. We share seven ways to promote your business for free in 2021—we suggest using process diagramming to map out your marketing strategy. 1.
Remote Team Collaboration: 7 Ways to Prepare for 2021
Remote team collaboration has become a massive part of working culture—it’s going to continue to be so in 2021, and beyond. But how can companies help their remote teams collaborate more efficiently? It’s difficult to work as one cohesive team when everyone is working from their homes and in various time zones. While the pandemic has made virtual leadership a necessity, this could very well be the way we continue to work in the future.
7 Ways Healthcare Content Marketing Can Be Effective in 2021
Healthcare content marketing has some catching up to do as we step into 2021. With more people working from home and using search engines to answer queries about everything from trivia to aches and pains, healthcare sites are in high demand. To earn patients’ trust, practitioners need to create accessible and credible content for their blogs. But how does one go about creating a content strategy?
5 Essential Business Branding Elements for Startups
Choosing branding elements that define your business to your audience and distinguish you from competitors can be challenging for startups. Your brand style is what customers use to identify you and your products—it is one of the most visible aspects of a company—which is why it needs to be planned out carefully. It is best to use process diagramming to plan out your branding elements, how they will communicate your brand, and how you will implement your brand across various materials.
Project Success: 7 Steps for Building Projects that Deliver Results
Project success is achievable—but you need the right mindset and tools to make it happen. Whether your project is big or small, the guide below will help you create a project plan, define your goals, learn to communicate with your team and find the right tools for success. 1. Plan for Project Success Creating a project plan is the first step in achieving project success—it also saves on resources, time, and effort.
7 Startup Marketing Ideas to Grow Your Audience in 2021
Researching startup marketing ideas for 2021 can be challenging—the world has changed significantly this year and it has impacted plans for the future. But there are a few takeaways from the pandemic and how businesses have reacted to it that startups can learn from. Photo by Mika Baumeister on Unsplash Chief among them the fact that more people are online and there is increased competition to get consumers’ attention. This changes how marketers can encourage people to share content.
Virtual Event Best Practices and Ideas for Business Growth in 2021
Photo above by Chris Montgomery. Business growth will be strongly tied to virtual events in 2021, a direct result of the pandemic and the rise of remote work. While online events are hardly new, they have become an integral part of growth strategies to keep audiences engaged while adhering to health restrictions. There are now new ways to create virtual events—from TikTok to YouTube live streams, the possibilities are endless.
How To Conduct a Customer Service Performance Review For Your Team
Photo by Andrew Neel from Pexels Conducting a customer service performance review can be challenging for managers. This is an essential team in a retail business but how can their achievements be determined? This becomes especially difficult due to the pandemic when employees are largely working from home. It is best to use a performance review template that can be reused but which leaves enough room for customization depending on the team member’s role.
7 Steps for Planning a Successful Product Launch with a Roadmap
When your company is working towards a launch, a product roadmap is a handy visual that product managers can use to guide their team towards success. But creating a good product roadmap requires a few key decisions to be made well in advance so that everyone is on the same page and working towards the same goals. So, how do you create a product roadmap that leads to success? In this article, I will outline the crucial steps for creating an efficient roadmap for launching new products.
8 Ways to Master it!
Black Friday is a highly anticipated event – not just for shoppers, but also for retailers. It’s the one day every year when businesses can expect to make huge sales. But 2020 isn’t like any other year. The pandemic has sent most customers indoors and led to businesses moving their sales online. With all the changes this year, how can businesses market their Black Friday sales to drive profit? We share eight marketing ideas brands can adopt for their 2020 Black Friday campaign.
Internal communication plan: How SMB marketing teams can achieve growth
30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes.
How Designing a Marketing Organization Chart Benefits Your Business
A marketing organization chart isn’t the first tool many companies would think to use when trying to build their brand. But there are numerous benefits to designing one, which is why it is advisable to design an organizational chart for not just your marketing team, but for the whole company. The structure of each department and how they fit together in the organization will differ—and your chart should reflect that.
5 Steps for Improving Your Customer Service Process for 2021
Image by Wokandapix from Pixabay Image by Wokandapix from Pixabay Delivering an effective customer service process can feel challenging—particularly when the world is as volatile as it is right now. One of the best ways to ease the burden on service teams is to plan the process so there isn’t a mad scramble when a customer query or ticket has been received. Management should create a flow chart, like the one below, that clearly outlines how service teams can respond to customer concerns.
How to Use Data to Pivot Growth Strategies
The pandemic has changed the way businesses work now and in the future. Post-crisis management has become the key focus for most industries. The impact has been unprecedented. The sweeping changes the virus has heralded globally are set to last far longer than this year.
One Big Reason Why Your Pinterest Marketing Isn't Taking Off Right Now
Is your Pinterest marketing strategy struggling hard to get anywhere? You may be missing out on one crucial aspect of Pinterest. While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. There are many ways that Pinterest acts as a search engine, which aligns with an SEO-focused mindset. If you’re using your Facebook or Instagram plan to build out your Pinterest strategy, you’re losing out on opportunities to reach your audience.
7 B2B Marketing Strategies to Boost Your Customer Base in 2021
The way B2B marketing works in 2020 has changed since the beginning of the year. But there are ways to build your customer base despite the world’s current circumstances. We share seven strategies to include in your 2021 marketing plan that will attract B2B customers to your brand. 1. Account-Based B2B Marketing In the world of marketing, broader doesn’t always mean better. The more granular and targeted your campaigns are, the more effective they become.
Identifying Content Opportunities from SEO Keyword Trends During Covid-19
Image above by janjf93 from Pixabay. In the span of six months, the world has changed, upending all existing keyword trends. More people are online now than ever before, but they are no longer looking for your company or your products and services. What are they looking for? It’s mostly Zoom. Unless you run Zoom, the above graph is bad news for your business. When people are looking for a product that is so far removed from what you create and distribute, longevity in this crisis may not be an option.
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