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RTB House

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Articles

Why Seasonal Calendars No Longer Work

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By Jaysen Gillespie, Global VP, RTB House
| Advertising Week
By Jaysen Gillespie, Global VP of Product Marketing and Analytics, RTB House Retail’s New Playbook for Winning Beyond Traditional Peak Shopping Moments Retailers have built their playbooks around the predictability of the calendar, relying on familiar cycles – from school holidays and Halloween to digital tentpoles like Black Friday and Cyber Monday – to capture peak consumer spending. In 2026, that predictability is starting to break down.
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RTB House Report Reveals The New Reality of Buying: “Research-Heavy” Consumers Are Rewriting the Path to Purchase

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By RTB House
| myMotherLode.com Verified
50% of Gen Z shoppers need 2+ days to make a purchase, while only 24% of Baby Boomers take the same amount of time PC-based commerce remains important, with more than 50% of consumers utilizing phone and computer for travel and high-ticket item purchases In a K-shaped economy, younger cohorts are 50% more likely to spend more than older cohorts RTB House, a global leader in performance marketing, released the results of its 2026 U.S. Consumer Study "Before They Buy." The research highlights a...
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From AI to ROI: Why Customer Trust Is the Ultimate Growth Engine

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By Anna Jankowska, RTB House
| Advertising Week
By Anna Jankowska, Executive Vice President of Global Partnerships, RTB House Google’s decision in late 2025 to introduce advertising into its AI Overviews marks a significant shift in how people discover information. Now, for billions of Google users, queries will no longer simply generate a list of links to peruse and explore. Instead, the results will be led by a single AI-generated summary, complemented by paid placements.
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