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Articles

When the world watches together: how to measure the unified reach of global moments

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By Matt Bryan, Samsung ads
| New Digital Age
By Matt Bryan, Director of Data and Analytics, Samsung Ads When events like the Winter Olympics draw families to the sofa and anticipation builds for this summer’s FIFA World Cup, something familiar happens. We huddle around the biggest screen in the house. Group chats spark into life. Half-time debates spill into the kitchen. For a few fleeting hours, it feels like the old days of mass TV are back.
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Samsung Ads expands integration with Amazon DSP into Europe

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By Samsung ads
| MarTech Cube Verified
Samsung Ads has today announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe.
Open in Who Shared View Duplicates (12) Issue with article?

Was die aktuelle TV-Nutzung für dieses Jahr signalisiert

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By Christian Russ, Samsung ads
| HORIZONT Verified
2025 war in Deutschland geprägt von subtilen Verschiebungen und stabilen Mustern in der TV-Nutzung, aus denen sich Trends füs neue Jahr ablesen lassen. Christian Russ, Commercial Director DACH & FRITES bei Samsung Ads, liefert auf Basis des aktuellen "Behind the Screens"-Report von Samsung Ads eine Aussicht auf 2026. Die Veränderungen: Streaming wächst moderat, App-Nutzung legt um vier Prozent zu Währen Hier anmelden Jetzt Angebot wählen und weiterlesen! 1 Monat zum Testen danach 36,50 € mtl.
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