Sarah Ware
As seen in:
HuffPost,
Nature,
Entrepreneur,
BioRxiv,
Crain's Chicago Business,
MediaPost,
Splunk (Blog),
BiggerPockets,
Chief Marketer,
ClickZ
and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Sarah Ware
Knoxville for Beginners?
Good morning Brendan! Congrats on focusing in on Knoxville, it's a good location and still has some instant cash flow, as crazy as that sounds in this market. Just to be realistic though, $250k wont buy you a multifamily here unless you are going farther out of town, or are talking about a distressed property from wholesaler. I personally have found long-term rentals to be my own personal happy place but I'm a little less risky.
How to Test a User Workflow To Resolve Issues Before Impact
Whether you have zero frontend monitoring in place or you have performance monitoring embedded into your CI/CD automation, it’s imperative to test your most important user workflows so that you can find and fix issues before real users are impacted. Splunk Synthetic Monitoring helps you understand what your users are experiencing and proactively test what you need them to do.
Cellular Allostatic Load is linked to Increased Energy Expenditure and Accelerated Biological Aging
New Results doi: https://doi.org/10.1101/2022.02.22.481548 Abstract Stress triggers anticipatory physiological responses that promote survival, a phenomenon termed allostasis. However, the chronic activation of energy-dependent allostatic responses results in allostatic load, a dysregulated state that predicts functional decline, accelerates aging, and increases mortality in humans. The energetic cost and cellular basis for the damaging effects of allostatic load have not been defined.
A 2023 forecast and what it means for your year ahead
by Sarah Ware The last few years have been a true anomaly. No one could expect that during the COVID-19 pandemic the market would take the hectic pace that it did. Now, inflation rates and mortgage rates are up, and inventory is low, so what can we expect for 2023?
Telehealth Services: Affordable + Accessible Health Care
This post may contain affiliate links. Read about our privacy policy. I’m so excited to share a new service that’s going to make healthcare more accessible and convenient! Read on for all the benefits of telehealth! This post is sponsored by Everlywell. All thoughts and opinions are my own. Thank you for supporting the brands that make it possible for Root + Revel to provide free content and healthy living inspiration.
Chronic Glucocorticoid Stress Reveals Increased Energy Expenditure and Accelerated Aging as Cellular Features of Allostatic Load
New Results doi: https://doi.org/10.1101/2022.02.22.481548 Abstract Stress triggers anticipatory physiological responses that promote survival, a phenomenon termed allostasis. However, the chronic activation of energy-dependent allostatic responses results in allostatic load, a dysregulated state that predicts functional decline, accelerates aging, and increases mortality in humans. The energetic cost and cellular basis for the damaging effects of allostatic load have not been defined.
Pumpkin Spice Layer Cake (Gluten-Free!)
This post may contain affiliate links. Read about our privacy policy. If you are looking for the perfect new addition to your Thanksgiving traditions then look no further than this Pumpkin Spice Layer Cake. Not only is it delicious, it's easy and gluten-free! This cake is an absolute show stopper with the gorgeous orange cake and white icing layers.
Holiday Campaign Wisdom You Can Use All Year Long
It’s OK for brands to feel a bit lost and unsure about navigating campaigns during this unusual holiday season. A global pandemic and polarized social atmosphere will do that. To mitigate potential losses owing to a lack of hyped deal-hunting traditional on Black Friday and leading up to the holidays, brands are featuring longer, online-driven sales and exclusive deals.
Chicagoans key in Realtors' group hate speech crackdown
A trio of Black Chicago real estate agents played a key role in generating support for the National Association of Realtors’ new rule prohibiting discriminatory speech by agents in both their professional and personal lives. The new rule, which the trade association’s board approved Nov.
An automated, high-throughput methodology optimized for quantitative cell-free mitochondrial and nuclear DNA isolation from plasma
Sarah A. Ware1, Nikita Desai1, Mabel Lopez1, Daniel Leach2, Yingze Zhang3, Luca Giordano1, Mehdi Nouraie3, Martin Picard4 and Brett A.
How influencers helped save lives during COVID-19
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic. This past spring, the Texas Department of State Health Services (DSHS) jumped on the influencer marketing bandwagon with a campaign designed to educate citizens on the dangers of COVID-19 and share tips to stop the spread.
Tips to reinvigorate your social marketing strategy for impact & authenticity
30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers The COVID-19 pandemic isn’t over,...
An automated, high throughput methodology optimized for quantitative cell-free mitochondrial and nuclear DNA isolation from plasma
Sarah A Ware1, Nikita Desai2, Mabel Lopez2, Daniel Leach3, Yingze Zhang4, Luca Giordano2, Mehdi Nouraie5, Martin Picard6 and Brett A.
An automated, high throughput methodology optimized for quantitative cell-free mitochondrial and nuclear DNA isolation from plasma
An automated, high throughput methodology optimized for quantitative cell-free mitochondrial and nuclear DNA isolation from plasma
Influencers Pivot to Public Sector and Education During Pandemic
With millions of Americans out of work and spending 14 percent less than usual, it can be difficult to push forward with a consumer-oriented influencer campaign. But that doesn’t mean influencers are on hold. With the pandemic grinding some influencer-marketing verticals to a halt–think lifestyle, hospitality, and travel–influencers and marketers who work with them are pivoting.
Educational Campaigns Turn to Influencer Marketing to Better Engage Key Audiences
During the pandemic, local government, public health and pharma industries have been utilising influencers now more than ever. Here are key tips for executing these educational campaigns. The COVID-19 pandemic has changed almost every industry, forcing brands to shift strategies to align with the new normal. Due to stay-at-home mandates and travel restrictions, lifestyle and hospitality industries have had to pause influencer marketing strategies and pivot from their traditional initiatives.
Embracing Influencer Campaigns for PSAs and Community Outreach
The novel COVID-19 pandemic forced many brands to rethink their social media and promotional strategies. For branded content to be successful at this time, it must feel appropriate, non-frivolous, and actionable. Brands across the lifestyle, hospitality, and travel sectors dialed back spending for influencer campaigns that promote products or services customers are unable to currently use due to restrictions on travel and public gatherings.
OpenCovid19 Initiative: diagnostic testing through open and collaborative research
Published 11 May 2020 by Elsa Ferreira Can an inter-communal alliance solve the problem of test shortages? Through the collaborative online laboratory Just One Giant Lab (JOGL), researchers, engineers, designers, start-ups, community managers and public institutions join forces to explore an experimental yet promising diagnostic technique: LAMP.
Stress and sexual reproduction affect the dynamics of the wheat pathogen effector AvrStb6 and strobilurin resistance
Mehrabi, R. et al. G? and G? proteins regulate the cyclic AMP pathway that is required for development and pathogenicity of the phytopathogen Mycosphaerella graminicola. Eukaryot. Cell 8, 1001–1013 (2009). Rudd, J. J. et al. Transcriptome and metabolite profiling of the infection cycle of Zymoseptoria tritici on wheat reveals a biphasic interaction with plant immunity involving differential pathogen chromosomal contributions and a variation on the hemibiotrophic lifestyle definition. Plant Physiol.
What’s Next for Influencer Marketing in 2017 | MarTech Advisor
Sarah Ware, CEO of Markerly shares her predictions for influencer marketing in 2017 including the creation of new, in-house influencer networks and the continued growth of micro-influencers This past year has been a time of exceptional growth in the marketing community with brands expanding their methods and platforms used for reaching consumers.
MediaDailyNews: 3 Keys To Boost ROI Of Influencer-Marketing Campaigns
Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue after the established campaign. For brands looking to measure and increase ROI through social campaigns, remember the Two Ts: tracking and targeting.
MediaDailyNews: 3 Keys To Boost ROI Of Inflencer-Marketing Campaigns
Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue after the established campaign. For brands looking to measure and increase ROI through social campaigns, remember the Two Ts: tracking and targeting.
Micro-influencers Bring Mega ROI for Brands
Most of the time, celebrity influencers aren't worth the money. Opinions expressed by Entrepreneur contributors are their own. The expansion of social media over the last several years has given brands a direct line of communication with consumers like they have never had before. Social platforms have become the go-to for product announcements, customer engagement initiatives and customer service issues. But one initiative has started to stand out among them all -- advertising and marketing.
5 Ways to Track Sales From Influencer Marketing
Retail products are a home run for influencer marketing. Non-name brands that have their products portrayed seven times in an Instagram user’s posts over the course of six months garner 84 percent brand recall from that user’s followers. Placing your brand within content on an ongoing basis is the best way to attract consumers. Your brand will be top of mind over others that aren’t using influencers to promote their products when it comes time to purchase.
3 Tips for Creating Sponsored Content That Engages Consumers
We’ve all heard the complaints and are well aware of the stigma in regards to sponsored content -- consumers don’t want to engage with these types of posts because they recognize they are seeing an ad. But is this really true? Does every consumer on the planet shy away from sponsored posts on social media and digital platforms because they know it’s an ad? Or maybe -- just maybe -- is the manner in which these sponsored posts are displayed what drives consumers away?
4 Influencer Marketing Musts to Improve ROI
Influencer marketing is gradually emerging as the “hidden gem” of marketing tactics, with brands now dedicating specific budgets for annual campaigns. While brands are undoubtedly creating greater awareness with their audiences through social media platforms, the trust and relatable nature that influencers have with their followers is what’s key to driving consumers from engagement to purchase.
Find an Influencer Who’s Actually Influential
Social media has quickly become one of the most powerful marketing tools available to brands looking to directly reach consumer audiences. Celebrities in particular have taken a liking to social media, displaying their glamorous lifestyles and gaining millions of followers on platforms like Instagram and Twitter – with many beginning to do product endorsements or promote brands along the way.
5 Techniques for Measuring Sales From Influencer Campaigns
Influencer marketing is a serious investment; brands spend millions of dollars on campaigns each year. Some value is easy to see right off the bat, such as custom content created with beautiful photography featuring your brand or storytelling that you can repurpose for your own use. Unless you can attribute conversions to your influencer campaign, it’s difficult to truly measure the success by platform or even by individual.
Micro-Influencers for Maximum Impact
It’s impossible to look through your social media streams today and not see a celebrity raving about the latest product that they love. Influencer marketing is not a new concept, but thanks to the growing presence of social media over the last five years, this marketing technique is expanding and diversifying its approach across a number of platforms. We commonly see brands use high-profile celebrities due to their large following. Taylor Swift, for example, has 73.4 million followers on Instagram.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Sarah
Contact Sarah, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack