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Sky Canaves on Muck Rack

Sky Canaves

  • Senior Analyst, Retail and Ecommerce, EMARKETER
Austin
As seen in: EMARKETER, The Wall Street Journal, Chron, Houston Chronicle, MYSA, Committee to Protect Journalists, The Beaumont Enterprise, Jing Daily, SupChina, Women’s Running, China Film Insider and
Senior Analyst @IntelInsider @eMarketer, retail and ecommerce, runner, mom Previously @jingdaily @WSJ @HoustonChron @supchinanews 2015 US 24 Hour National Team

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Articles

Holiday Shopping 2026

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By Sky Canaves
| EMARKETER
Strategic spending among budget-conscious US consumers will drive a slight deceleration in retail and ecommerce sales growth during the 2026 holiday season. Retailers and brands will need to strategize how to stand out in this environment and optimize budget allocation for holiday marketing and promotions. Key Question: How will US consumers spend during the 2026 holiday shopping season?
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Prime Day 2026

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By Sky Canaves
| EMARKETER
Amazon will win a greater share of US ecommerce during this year’s Prime Day event, with an earlier June date instead of the typical July, an extended four-day format, and AI shopping tools to capture consumer demand. This deck covers: Our Prime Day 2026 forecast How consumer behavior is shaping up around Prime Day 2026 Key opportunities for brands
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What Brands Need to Know About TikTok Shop in 2026

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By Sky Canaves
| EMARKETER
TikTok Shop has graduated from a social commerce experiment to become the top player in a space that has confounded other social networks in the US. With its status in this key market now settled under the new domestic ownership structure, major brands have to merge marketplace strategy, creator-led content demands, and off-platform measurement to capture profitable growth. Key Question: How should brands approach selling on TikTok Shop?
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