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Victor Yocco on Muck Rack

Victor Yocco

Verified
Philadelphia
As seen in: Smashing Magazine, Frazzled, Medium, The Pub, Vox, A List Apart, Technical.ly, McSweeney's, UXmatters, UX Collective, UX Booth and
Author, UX researcher, and father. Proudly #sober. @victoryocco on Medium.com and www.youtube.com/channel/UCr-i0sVkq3wlUeXhtJfHg_Q
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Articles

The Bias Cascade: When One Cognitive Bias Invites Five More

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By Victor Yocco Verified, Pabini Gabriel-Petit
| UXmatters Verified
When organizations struggle with AI adoption, they often frame diagnoses of their issues in terms of a single obstacle…. But … the reality is more layered. A client once asked me to help diagnose why a Sales team was not adopting an artificial-intelligence (AI)–assisted quoting tool that they had deployed six months earlier. The tool was accurate. The user interface was clean. They had provided training. But usage numbers were low—and those that weren’t low were superficial.
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The Anchoring Effect in AI-Assisted Decisions: Why the First Number AI Shows You Wins

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By Victor Yocco Verified, Amos Tversky, Daniel Kahneman
| UXmatters Verified
[As] UX designers…, our most critical design work revolves around the people on the receiving end of an AI’s outputs. … Human judgment remains the primary safety check on the decisions software makes. Welcome to my new UXmatters column AI Minds. The design conversation around artificial intelligence (AI) often divides into two camps: technical capabilities and user-interface (UI) layouts. AI Minds will fill that gap.
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Matching AI Modality To User Intent: Designing The Right Interface

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By Victor Yocco Verified
| Smashing Magazine Verified
22 min read AI, UX, Design Share on Twitter, LinkedIn We’ve fallen into conversational tunnel vision, defaulting every AI capability into a chat-based interface simply because LLMs are trained on dialogue data. But great UX is about matching modality to users’ context, intent, and cognitive load, so the interface adapts to the user, not the other way around. The design community has entered a period of conversational tunnel vision.
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