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Articles by Apac Vp
Meta's AI‚ÄĎagent Data Leak
The recent incident at Meta, where an AI agent exposed sensitive internal data following a routine query, is a timely reminder that AI risk is already operational. AI agents can execute tasks with speed and precision, but they don't understand consequences in the way humans do. They lack institutional memory, judgement, and an inherent sense of risk; yet they are increasingly being given access to critical systems.
Billy Loizou: How AI helps kick ad goals during Super Bowl
Super Bowl Ad Campaigns Rich in First-Party Data Retailers have a unique advantage in Super Bowl advertising: rich first-party data from loyalty programs, purchase history, and omnichannel shopping behaviour. This data becomes powerful when combined with AI to predict campaign performance. By analyzing purchase history, browsing behaviour, and other customer data, brands can create detailed audience profiles and segmentations.
From mass marketing to true personalisation: Gen-AI's marketing revolution
From mass marketing to true personalisation: Gen-AI’s marketing revolution By Billy Loizou (pictured), APAC Area VP, Amperity For marketers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large customer groups. However, the landscape is rapidly changing.
Martech Experts Explain why C-Suite ‘buy-in’ is Critical
At a recent Marketing Tech Symposium I joined Teresa Sperti, Director/Founder of Arktic Fox to unpack the persistent challenge of securing executive buy-in of digital transformation strategy. From harmonising short- and long-term initiatives to adapting to a privacy-focused, cookieless landscape and investing in the right resources to bridge skill gaps and understand customers for a compelling value proposition, no stone was left unturned. Let’s dive in.
Navigating Privacy And Data Challenges: A Blueprint For Success
In today’s rapidly changing landscape, the urgency for brands to prioritise privacy and data protection cannot be overstated. Failure to act not only exposes them to regulatory penalties and cyber risks but also puts their entire existence at stake. Research supports this grim tale, revealing that losing consumer trust costs brands upwards of AU$3.78 trillion per year.
Why graph data science is making an impact in Asia
By Nik Vora, APAC VP at Neo4j The exponential growth of Big Data has surpassed the point where traditional databases can manage it. Information isn’t only growing in volume but in complexity. Businesses are building vast repositories of data on their operations and their customers, with each entity having multiple points and layers of information. The problem is how to store, process and analyze this data in a meaningful and timely way.
7 Security Predictions for 2022
Authored by: By Ray Garnie, APAC VP at DigiCert As our year winds to a close, many of the uncertainties that shaped 2020 remain. The cybersecurity challenges that accompanied the pandemic have persisted, as hybrid remote workspaces have become a way of life. And through it all, the threat landscape continues to evolve, as innovations in cloud computing and other arenas open up new threats — some in unexpected areas.
Five more cyberpredictions for 2021
Have you had enough of predictions for 2021? If not, here is another set of cybersecurity forecasts joining the fray … In 2019, who would have imagined watching our favorite sports teams on TV devoid of spectators, or anticipated the postponement of the Tokyo Summer Olympic games? With all the uncertainty that 2020 brought us, no one knows with 100% certainty what will happen.
Three ways to protect your business in the cloud
Article by LogMeIn Japan & APAC VP, Lindsay Brown. As governments around the world issued directives that individuals need to stay home and isolate amid the current COVID-19 pandemic, organisations scrambled to set up the infrastructures to protect the business and its employees. Now that organisations have made headway in their remote working practices, with some even considering its permanency, they are now presented with a new challenge – protecting the business in the cloud.
Three ways to protect your business in the cloud
Article by LogMeIn Japan & APAC VP, Lindsay Brown. As governments around the world issued directives that individuals need to stay home and isolate amid the current COVID-19 pandemic, organisations scrambled to set up the infrastructures to protect the business and its employees. Now that organisations have made headway in their remote working practices, with some even considering its permanency, they are now presented with a new challenge – protecting the business in the cloud.
Three ways to protect your business in the cloud
Article by LogMeIn Japan & APAC VP, Lindsay Brown. As governments around the world issued directives that individuals need to stay home and isolate amid the current COVID-19 pandemic, organisations scrambled to set up the infrastructures to protect the business and its employees. Now that organisations have made headway in their remote working practices, with some even considering its permanency, they are now presented with a new challenge – protecting the business in the cloud.
Three ways to protect your business in the cloud
Article by LogMeIn Japan & APAC VP, Lindsay Brown. As governments around the world issued directives that individuals need to stay home and isolate amid the current COVID-19 pandemic, organisations scrambled to set up the infrastructures to protect the business and its employees. Now that organisations have made headway in their remote working practices, with some even considering its permanency, they are now presented with a new challenge – protecting the business in the cloud.
Three ways to protect your business in the cloud
Article by LogMeIn Japan & APAC VP, Lindsay Brown. As governments around the world issued directives that individuals need to stay home and isolate amid the current COVID-19 pandemic, organisations scrambled to set up the infrastructures to protect the business and its employees. Now that organisations have made headway in their remote working practices, with some even considering its permanency, they are now presented with a new challenge – protecting the business in the cloud.
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