Bettie Cross on Muck Rack

Bettie Cross

Verified
Austin
As seen in: KEYE-TV (Austin, TX), MSN, KOMO-TV (Seattle, WA), WFMY-TV (Greensboro, NC), WJLA-TV (Arlington, VA), WXIX-TV (Cincinnati, OH), KSIX-TV (Honolulu, HI), NewsBreak, WPEC-TV (West Palm Beach, FL), KATU-TV (Portland, OR), KSLA-TV (Shreveport, LA) and
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Articles

Austin businesses are riding the World Cup wave to big profits

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By Bettie Cross Verified
| KEYE-TV (Austin, TX) Verified
AUSTN, Texas — The World Cup is bringing massive crowds and a massive financial windfall to Texas. Texas is hosting 16 World Cup matches in Arlington and Houston. Those games are expected to generate more than $3 billion. Austin won’t score that big, but it is getting a major assist from soccer fans as a strategic midpoint destination.
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World Cup fever is driving massive growth in Austin soccer programs

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By Bettie Cross Verified
| KEYE-TV (Austin, TX) Verified
AUSTIN, Texas — America's World Cup team will win or go home Wednesday night. The highly anticipated knockout match is electrifying U.S. soccer fans. But the excitement on the pitch is not just inspiring fans, it is permanently growing the game. U.S. Soccer projects participation will hit 29 million players in 2026. That is up from 20.5 million in 2024. The U.S. is seeing a sizable chunk of that growth in youth soccer leagues. This year youth soccer registrations have grown to 4.2 million.
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Waymo driverless cars are hunting for potholes in Austin

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By Bettie Cross Verified
| KEYE-TV (Austin, TX) Verified
AUSTIN, Texas — Austin's potholes are more than just a nuisance. They can damage cars and cost taxpayers an average of $1,300 to permanently repair. But now Waymo's self-driving cars are on the hunt for potholes with the City of Austin using Waymo's data to fix roads. "When we go over a pothole it is that dip, that dip that our system logs,” said Arielle Fleisher, Waymo Policy Director and Research Manager.
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