You’ve been asked to give a speech. Given that you see yourself as a professional speaker—you’d certainly better see yourself that way—you accept. How can you maximize your chances of performing creditably? Prepare, prepare, prepare. Of course, if it’s a subject you’re well-versed in, you may think you can wing it. Don’t try. Take at least a few minutes to jot down your three main points. Make sure you have three main points. You must have something worth saying.
This month, Bryan Garner on Words takes up an unusual subject: how architecture promotes or hampers communication. Every organization has face-to-face meetings, and where you hold them can influence their success or failure. Here are some pointers on arranging a meeting space that maximizes participants’ attention and comfort. They are based on my experience teaching more than 3,000 CLE programs in a great variety of settings—everything from conference rooms to football stadiums to rented bars.
It’s often said that you must know the rules before you break them. But why is that, exactly? It’s a question worth pondering. I recently flew coast to coast sitting beside a young filmmaker with an MFA from New York University. He’s a finalist this year at the Cannes Film Festival. I asked him whether he’s ever met someone who wanted to do something with the camera that nobody had ever thought of doing before—something boldly original. “I think you’re describing me before I got serious!” he said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".