You come to a fork in the road. The sign indicates 100 travelers have taken the left fork and 14 have fallen to their death; it also shows that 50 travelers have taken the right fork and 8 have fallen to their death. Which road do you take? Welcome to the world of HR analytics. The answer to this "which path" puzzle is one you probably won’t learn in a statistics class, and it demonstrates something HR leaders need to know: the road to analytics success isn’t always paved with data scientists.
Some companies tell me about their plans for people analytics and soon it becomes apparent that their mandate is something difference: they’ve been asked to report KPIs. The difference between analytics and KPIs can be illustrated by how they think about performance:Admittedly, this simple distinction gets messy when you zoom in. For example, the reward attached to a KPI may be explicit, but it may also be rather vague.
You can create a job ad in many different media. Traditional job advertisements were text. An alternative approach is to lead with an image (there is a whole world of job advertising via Instagram). Then there’s video (companies like Sparc are creating innovative tools for this) and finally, the time-tested medium of sound (radio ads remain effective). See today’s DisruptHR post “Kill Your Lame Job Postings With Stories.”Have we exhausted the options?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".