Himler is founding principal of Flatiron Communications LLC, New York City-based PR and digital media consultancy that helps emerging and established organizations capitalize on the latest communications tool and strategies including digital news, social media, and influencer and content marketin...
This blog periodically looks at the immeasurable contributions an impartial media make in a democratic society, i.e., trained journalists who ferret out and expose untruths and…spin. Maybe it was my PR work over the years for two news organizations, The Associated Press and The New York Times, that fortified my position.
Sure, it's harder to land a story with an influential reporter, but it's not impossible. Ten tips from Flatiron Communications' Peter Himler. In previous year-end assessments of the public relations biz, I’ve addressed the following:In 2018, the PR profession has at its disposal more communications tools and disciplines than anyone could have imagined when I first climbed into the PR trenches decades ago.
For those of you with whom I'm LinkedIn, you probably noticed I recently returned from the Web Summit in Lisbon. It was my third year in attendance. Before I get into what I was doing there, you should know how big the Web Summit has become. First, I'd venture to say that it rivals South by Southwest in its size and breadth of content offerings, albeit over three days versus three weeks. Second, and this is telling, tickets to this year's event sold out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".