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Peter Himler on Muck Rack

Peter Himler

Verified
New York, Water Mill
As seen in: Medium, LinkedIn, Forbes, Substack, PR Week, O'Dwyer's PR News, PR News, Bimmerfest, CommPRO.biz
Covers:  future of journalism, content marketing, enterprise technology, media, public relations, social media, start-ups, consumer technology
Founder, Flatiron Communications; Editor, Medium; Tufts; #NYC, Blessed w/ a fab family; Media/tech/music; Maker of the sauce. bsky.app/profile/peterhim

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Peter Himler’s Biography

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Himler is founding principal of Flatiron Communications LLC, New York City-based PR and digital media consultancy that helps emerging and established organizations capitalize on the latest communications tool and strategies including digital news, social media, and influencer and content marketing.

Prior to forming Flatiron in 2005 with its first client The New York Times Company, Himler played senior media leadership roles at Edelman, Burson-Marsteller, Cohn & Wolfe, and Hill and Knowlton. He …

Peter Himler’s Journalist Portfolio

Peter Himler - Forbes

Peter Himler - Forbes

Peter Himler's contributions to Forbes.com

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The Flack

The Flack

Peter Himler's PR blog

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Adventures in Consumer Technology

Adventures in Consumer Technology

The publication’s subhead?—?No IT Dept: You’re On Your Own— pretty much sums up why I created “Adventures in …

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Pitch imperfect: PR's lost art

Pitch imperfect: PR's lost art

In previous year-end assessments of the public relations biz, I've addressed the following: 2015: The need fo…

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Articles

The New Gatekeepers

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By Peter Himler Verified
| Substack
About 18 months ago, in a PR strategy meeting with a client, a new member of the corporate communications staff had what she thought was an epiphany: “We need to raise our profile in the LLMs.” And to do so, she reasoned, “we must generate more branded news coverage.” Hmmm, yes and no, but not so fast. The playbook that defined public relations for decades is being rewritten in real time.
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AI Content Strategy for PR Professionals

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By Peter Himler Verified
| flatironcomm.com
About 18 months ago, in a PR strategy meeting with a client, a new member of the corporate communications staff had what she thought was an epiphany: “We need to raise our profile in the LLMs.” And to do so, she reasoned, “we must generate more branded news coverage.” Hmmm, yes and no, but not so fast. The playbook that defined public relations for decades is being rewritten in real time.
Open in Who Shared Issue with article?

The Mediaverse and the Year Ahead

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By Peter Himler Verified
| Medium
Peter Himler · Follow Published in Adventures in Consumer Technology · 5 min read · -- And It’s Not All About AI “Not Gonna Lie” Podcaster Kylie (Mrs. Jason) Kelce In a recent post on resources for discovering podcasts, I noted that 2025 will be a year when those in the PR profession must reconcile the desire by clients for coverage in legacy media versus the potentially greater impact of a whole new cadre of earned media platforms.
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Interview

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What was your first job as a journalist?

As a blogger in 2005, though writing has always been integral to my work in communications.

Have you ever used a typewriter?

Yes, an IBM Correcting Selectric.

What's the funniest news-related #hashtag you've seen?

Most recently, #NerdProm to describe White House Correspondents Dinner.