After years in senior media leadership positions at some of the world's most esteemed PR firms, Peter formed Flatiron Communications in 2005 to help established and emerging companies capitalize on the latest communications tools and technologies to advance their business.
For those of you with whom I'm LinkedIn, you probably noticed I recently returned from the Web Summit in Lisbon. It was my third year in attendance. Before I get into what I was doing there, you should know how big the Web Summit has become. First, I'd venture to say that it rivals South by Southwest in its size and breadth of content offerings, albeit over three days versus three weeks. Second, and this is telling, tickets to this year's event sold out.
Nearly six years ago, I penned a post titled "Leaders Who Lie," mostly about the blatant misinformation campaign propagated by one Mahmoud Ahmadinejad. I followed it up several years later with a similarly themed post titled "PR Rogues Gallery," which broadened the meme to include Yasser Arafat, Syria's Assad, Libya's Qaddafi and Russia, which could give the others "a run for their money" on the media manipulation front.
A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed some serious dereliction of duty during the 2016 Presidential campaign. The Washington Post‘s astute media chronicler and former New York Times public editor Margaret Sullivan observed:During the 2016 presidential campaign, the national news media’s misguided sense of fairness helped equate the serious flaws of Hillary Clinton with the disqualifying evils of Donald Trump. “But her emails . .
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".