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Articles by Svp Emea
EU AI Act: New Transparency Rules Put Companies Under Growing Compliance Pressure
Deepfakes, AI-generated content and biometric systems are moving further into the regulatory spotlight. From 2 August 2026, additional provisions of the EU AI Act become applicable, introducing binding transparency requirements and strengthening enforcement across Europe. The European Union’s AI Act is entering another decisive phase. From 2 August 2026, following a two-year transition period, further provisions of the regulation become applicable.
What’s observability? And why should I care if I’ve got AI?
Technology was supposed to make everything easier. Faster decisions, smarter systems, leaner operations. But for many leaders, the reality looks very different: rising costs, swelling cyber risk, and a tangle of legacy and multi-cloud complexity that’s only getting harder to manage. AI is now promising to help solve this — but in truth, AI has its work cut out. Even the most advanced projects are feeling the strain.
Don’t yawn. Data governance, security and trust are going to be the fundamentals of your future
It’s easy to be dismissive. We hear companies discuss data risk, ethical data and data sovereignty a lot. But it’s important to realise how fundamental this is going to be to the future of businesses and lives in general. If the United Nations is right, AI will become a $4.8 trillion global market by 2033. That’s a lot of data and a lot of risk to be managing.
Don’t yawn. Data governance, security and trust are going to be the fundamentals of your future
It’s easy to be dismissive. We hear companies discuss data risk, ethical data and data sovereignty a lot. But it’s important to realise how fundamental this is going to be to the future of businesses and lives in general. If the United Nations is right, AI will become a $4.8 trillion global market by 2033. That’s a lot of data and a lot of risk to be managing.
The State of CX in Europe: What businesses need to know to deliver excellent experiences
In today’s hyper-competitive business environment, customer experience (CX) is no longer a ‘nice to have’ – it’s a critical differentiator. Across Europe, consumers are clear about what they expect from the brands they engage with: fast, seamless, and personalised service that understands their needs and fits their lives. Yet, many organisations still struggle to deliver consistently against these expectations.
comment : UK Cyber growth plan will fail if it ignores regions, Arctic Wolf
comment: UK Cyber growth plan will fail if it ignores regions, Arctic Wolf In response to the government's new Cyber Growth Action Plan the comment from Clare Loveridge, SVP EMEA at Arctic Wolf. Clare believes that while welcome the plan won't succeed if it only focuses on the traditional tech hotspots and argues the biggest return on investment will come from areas in the UK like the Northeast which are often overlooked.
Escaping the mess of multiple clouds with a smarter multicloud approach
The dashboard was blinking red again. A critical workload was down, but this time the team couldn’t agree where the fault lay. Was it the configuration in one cloud, the handoff to another, or something buried deep in a forgotten API call? The team stared at the incident report, realising this was the third time in two months that a cross-cloud dependency had gone sideways. Each environment had been chosen for a reason, but now those reasons felt like excuses.
Escaping the mess of multiple clouds with a smarter multicloud approach
The dashboard was blinking red again. A critical workload was down, but this time the team couldn’t agree where the fault lay. Was it the configuration in one cloud, the handoff to another, or something buried deep in a forgotten API call? The team stared at the incident report, realising this was the third time in two months that a cross-cloud dependency had gone sideways. Each environment had been chosen for a reason, but now those reasons felt like excuses.
Opinion: Freight crime is on the rise - it’s time to take action
By | 31 March 2025 By Philip van der Wilt, SVP GM EMEA at Samsara In March, a new Bill was tabled in Parliament aimed specifically at tackling serious and organised freight crime. Backed by the All-Party Parliamentary Group (APPG) for Freight and Logistics, the proposed legislation would give law enforcement new powers to investigate and disrupt freight-related criminal networks.
Unpacking the Challenges Shaping Enterprise IT in 2025
A convergence of opportunities and challenges is shaping the future of enterprise IT as organisations grapple with the dual pressures of technological innovation and operational complexity. Generative AI (GenAI) and hybrid multicloud architectures are emerging as transformative forces, promising new levels of productivity and agility. Yet, the journey to realising these benefits is far from straightforward.
Mind the creative gap: How the UK can level up its talent game
The UK’s creative industries are in a quandary. Once the world's envy, this powerhouse of innovation - from BAFTA-winning films to billion-pound video games - is now buckling under the weight of a gaping skills shortage. To be frank with you, thousands of roles remain unfilled, projects are stuck in development hell, and international competitors are queuing up to steal the UK’s high score. This isn’t just a talent gap; it’s a ticking time bomb before the UK’s name is pushed off the leaderboard.
Three key trends shaping UK businesses in coming year
By Nicky Tozer, SVP EMEA, Oracle NetSuite The past few years have been defined by unparalleled events, rapid change, and economic challenges, leaving businesses to navigate an increasingly complex and dynamic landscape. As we enter 2025, organisations have the opportunity to reflect on lessons learned from the previous year and focus on the priorities that will shape their success in the months ahead. Amid this evolving environment, technology remains a powerful driver of change.
How the Netherlands can fuel its video game economy via seamless payment options
By Chris Meredith, SVP EMEA at Xsolla. The video game industry is no longer just a niche market for enthusiasts; it’s a global juggernaut generating annual revenue. The Netherlands, a country celebrated for its vibrant creativity, is an emerging hub for gaming innovation. However, one area needs to be addressed to unlock the true potential of its video game economy: its payment solutions.
The Unstoppable Rise of AI: A Looming Threat to Data Centre Sustainability?
A focus on reducing energy consumption and carbon emissions is now a must, to meet pressing needs. By: Sammy Zoghlami, SVP EMEA at Nutanix As pressure on data centres mounts due to energy consumption and a spotlight on how they impact net zero ambitions, organisations have to face up to reality. Despite incredible efforts to ‘green’ data centres in recent years, their ability to balance the demands of technology change with environmental concerns continues to be questioned.
Hybrid Multicloud as an Operating Model: Streamlining Enterprise IT
Enterprise IT environments are often a tangled web of data centre infrastructure, private and public cloud deployments, and, increasingly, edge locations. This variety offers organisations flexibility but introduces a new level of complexity that can drive up costs, limit scalability, and demand extensive management.
How the EU’s Digital Markets Act is reshaping payments and transforming the Nordic gaming industry
By Chris Meredith, SVP EMEA at Xsolla The European Union is known for not shying away from taking the first steps towards change, and the Digital Markets Act (DMA) is its latest bold move. Designed to rein in big tech’s power and level the playing field for smaller competitors, the DMA’s ripple effects are already being felt across Europe, especially in the Nordic countries, where innovation and digitalisation have long been the cornerstones of daily life.
CIOs Seek Multicloud, Freedom Of Data Movement and Protection from Ransomware
What do DevOps and platform engineering decision-makers want from 2024, what do they fear and what will they invest in? A single-sentence answer may be that they want to innovate, they fear data protection infringements and they will invest in modernisation, security and AI. The spectre of ransomware Let’s start with threats.
Don’t leave data to chance: it’s time for the C-suite to take ownership
How much do you know about your organisation’s data? Not a question you’re asked very often I imagine, but as a business leader I’d argue data should be one of your highest priorities. Because although I don’t doubt you use data regularly in your decision-making and planning for the future, I wonder how often you’ve thought about where that data has come from and how much you can trust it?
Data strategy? What data strategy?
It’s perhaps easy to assume that of course everyone has a data strategy. Why wouldn’t they? It makes complete sense to prioritize and maintain an organization’s most valuable asset. Throw a complex migration into the mix and it seems even more vital to have a plan for your data. But the reality is that many organizations don’t have a data strategy at all.
The State of the IT Nation: CIOs Seek Multicloud, Freedom Of Data Movement and Protection from Ransomware
What do DevOps and platform engineering decision-makers want from 2024, what do they fear and what will they invest in? A single-sentence answer may be that they want to innovate, they fear data protection infringements and they will invest in modernisation, security and AI. The spectre of ransomware Let’s start with threats.
The State of the IT Nation: CIOs Seek Multicloud, Freedom Of Data Movement and Protection from Ransomware
What do DevOps and platform engineering decision-makers want from 2024, what do they fear and what will they invest in? A single-sentence answer may be that they want to innovate, they fear data protection infringements and they will invest in modernisation, security and AI. The spectre of ransomware Let’s start with threats.
Should VMware customers be considering Plan B? Original
While VMware’s $61bn acquisition by Broadcom is now, finally, complete, it has left partners, customers and employees of the virtualisation software pioneer unsure about what the future holds. What we’re hearing from many customers and prospects, especially among enterprises heavily invested in complex VMware environments, is that they are anxious about where they stand, given Broadcom’s track record in the wake of earlier takeovers.
The end is near for the password
The origins of the computer password aren’t entirely clear, with many believing it emerged from the Massachusetts Institute of Technology in the early 1960s. Since its inception, whenever that may be, as an authentication tool, the password hasn’t really changed. While it proved effective in an internet-less world, today it’s seen as a legacy authentication process that needs to be tossed aside for passwordless alternatives.
The end is near for the password
The origins of the computer password aren’t entirely clear, with many believing it emerged from the Massachusetts Institute of Technology in the early 1960s. Since its inception, whenever that may be, as an authentication tool, the password hasn’t really changed. While it proved effective in an internet-less world, today it’s seen as a legacy authentication process that needs to be tossed aside for passwordless alternatives.
Defeating downtime: strategising failover solutions
Earlier this year, an IT failure left thousands of Lufthansa passengers across the globe stranded. The failure was caused by damage to fibre cables during construction in Frankfurt, bringing the organisation's massive operation to a standstill. Network downtime is one of the significant challenges facing businesses today. This challenge is multiplied when applied to distributed enterprises, like Lufthansa, whose network is mission-critical to global operations.
Net Zero Transformation: Embracing "Digital Sobriety" in Energy-Hungry Data Centers
When a large wealth management firm starts talking about significant reductions in costs, energy consumption and carbon footprint, there is cause for concern. They are money people who measure everything to the decimal point. The company's reputation is based on achieving its clients' goals and trusting it, which is why anything that promises to transform the business must prove effective.
Revealed: Obstacles to productivity
The new Slack State of Work Report finds that companies are missing opportunities to unlock new levels of employee productivity with time-saving technologies, hybrid work, and talent development. The report, based on a global survey of more than 18,000 desk workers – including 2,000 in the UK, found only 23% of companies are investing in technology to improve productivity and efficiency (21% in the UK), and just 27% of companies are using AI tools to help do so.
Net Zero transformation: embracing ‘digital sobriety’ in energy-thirsty data centres
When a leading wealth management business starts talking about major reductions in costs, energy use and carbon footprint, you should sit up and take notice. These are money people that measure everything to the decimal point. Reputation is built on reaching client goals and developing trust, so anything that promises to transform the business has to really deliver.
How to encourage the development of soft skills in the hybrid workplace
A hybrid approach to the workplace has largely become the norm, rather than the exception. According to research conducted by Gallop, nine in 10 employees prefer some degree of long-term remote flexibility going forward. In response, leaders should shift their focus to designing a workplace culture which embraces hybrid, leveraging key tools to ensure their workforce remains productive and well-connected.
Can Process Intelligence be the key to optimising your business?
The term “efficiency” is widely used by organisations across various industries and sectors, and for a good reason. In order to operate sustainably and achieve their full potential, businesses need to make the most of their available resources, particularly in times of economic downturn. However, achieving efficiency often requires organisational change, which can bring about many difficulties.
Three cyber trends to look out for in 2023 - and how they’ll impact the channel
Against a backdrop of increasingly cloud-based infrastructure, threat actors are constantly finding novel ways of exploiting the ever-expanding ecosystem of cloud technology. From ongoing ransomware attacks to a growing number of supply chain related data breaches, cyber incidents are becoming progressively more sophisticated, leaving organisations vulnerable. And with 95% of workloads set to be deployed in the cloud by 2025, cybersecurity solutions (and the channel) will have to respond.
The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation
By Emma Lacey, SVP EMEA, Zefr During the COVID-19 pandemic, Nike and Amazon were among a number of big brands reported to have unknowingly advertised on conspiracy sites, while, more recently, ads have found themselves alongside Russian propaganda. As well as the ethical implications of appearing next to harmful content, brands’ reputations risk being tarnished in the eyes of consumers, as their budgets are wasted on irrelevant audiences. Technology is a double-edged sword.
How financial services are overhauling security to defend against spoofing scams
Editorial & Advertiser disclosure Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes.
Offence or defence? Why environmental concerns and ROI should drive New Year data centre resolutions
Where to reduce waste and where to spend to save? How to prepare for a tough 2023 “We are on a highway to climate hell with our foot on the accelerator,” said United Nations secretary general Antonio Guterres speaking at the climate change conference COP27 in November. It’s a sobering comment but one that we have been made only too aware of in recent years.
Mit Vertrauen erfolgreich im Verkauf
Ausdauer und Stetigkeit sind die Schlüssel zum Erfolg, insbesondere in Bereichen, in denen Menschen im Mittelpunkt stehen, wie zum Beispiel in Führungsrollen, im Verkauf oder in der Kundenbetreuung. Denn Beständigkeit ist von enormer Bedeutung für den Aufbau starker beruflicher Beziehungen. Konsequenz zeigen In Funktionen, in denen der Aufbau von Beziehungen von zentraler Bedeutung ist, spielt konsistentes Verhalten eine wichtige Rolle, die manchmal übersehen wird.
Improving sustainability in the datacentre
Register FREE for the SG Voice newsletter, bringing you the latest news and insight from across the Sustainable Growth landscape. Thank you for signing up to our newsletter. Something went wrong - please try again later. Digital strategy is increasingly becoming entangled with sustainability as climate solutions demand more and better data. Sammy Zoghlami, SVP EMEA at Nutanix, discusses how saving money, energy and the planet can all start with the datacentre.
Employers aren’t doing enough to tackle cost of inflation
Nearly three quarters of Brits (71%) say they do not feel that their employer has adequately kept up with the cost of inflation, according to data*. When asked how they plan to handle the rising cost of living in the next 12 months, over two in five Brits (43%) say that they feel they could be forced to find alternative ways of making money if their workplace does not do more to support them.
Experts Reveal Game-Changing Ways To Power Up Marketing
Share For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual.
Overhauling the deskless employee experience
From Travel for London tube staff subjected to a tide of verbal abuse and physical attacks during the pandemic to hospitality workers reporting soaring levels of customer aggression in the wake of Covid, the safety and wellbeing of thousands of deskless workers has hit headlines for all the wrong reasons.
Data Privacy is a Culture, not a Challenge
By: Daniel Fried, GM & SVP EMEA and Worldwide Channel at Veeam Software Daniel Fried, GM & SVP EMEA and Worldwide Channel at Veeam Software Digital technologies are used all over the world with no continent on Earth untouched. While it is incredibly difficult to quantify, various estimates put the value of the digital economy at around 4-15% of the world’s GDP, according to the UN.
Data Privacy is a Culture, not a Challenge
Digital technologies are used all over the world with no continent on Earth untouched. While it is incredibly difficult to quantify, various estimates put the value of the digital economy at around 4-15% of the world’s GDP, according to the UN. Technologies such as connectivity and the cloud have generally served to promote globalization and play a unifying role for people and businesses in different parts of the world.
Prime Day ripe for companies not named Amazon
Prime Day has become an increasingly important retail event in the UK, as much for consumers as it is for Amazon’s publicity and profits. Last year, the delayed Prime Day in October resulted in record breaking sales and marked the unofficial start to the Christmas shopping period, but it recent years Amazon is not the only one that has reaped the benefits of the sales extravaganza.
Taking an aggressive approach: Why security teams need to be forceful in the digitally transforming world
Taking an aggressive approach: Why security teams need to be forceful in the digitally transforming world When life ground to a halt last year and business-as-usual was no longer a viable option, digital technologies finally took centre stage. Many that have long been heralded as potential game-changers saw their rate of adoption explode during the pandemic, and rightly so, given their potential to accelerate business growth and supercharge efficiency.
Modernising Data Protection can get DX Back on Track
There is an encouraging narrative around Digital Transformation (DX) to emerge, not just from the pandemic, but from the last few years. Businesses are more aware of their place in the digital economy and how to leverage new technologies to better enable success. While trends such as customers wanting to be more data driven and invest in their cloud strategy accelerated during 2020, as did the shift to using collaboration tools to enable remote working, they are not just a reaction to Covid-19.
Protecting your corporate network
Protecting your corporate network 09 March 2021 Many large businesses spent last year wishing they had been better prepared: for the pandemic; for dealing with political uncertainty; and for increasing and changing security threats. Corporate IT teams have had particular cause for concern. A 2020 report by Verizon discovered over 70% of data breaches involved victims that were large organisations, and most of these breaches were found to be perpetrated by external actors.
Retail industry reacts to 2021 budget
Chancellor Rishi Sunak has unveiled the contents of his Budget in the House of Commons, setting out the government’s tax and spending plans for the year ahead. Sunak announced new measures to support business and jobs through the pandemic and the UK’s long-term economic recovery, alongside tax-raising plans to help rebalance the public finances.
Data Privacy Day 2021: Top opportunities we saw in 2020
Yes, the date has come around again: the 28th January marks Data Privacy Day. The day provides a chance for us all to consider what we can do in our professional roles to ensure we are respecting privacy, safeguarding data and enabling trust. By Stephen Bradford, SVP EMEA, SailPoint Here are three top data privacy opportunities for businesses that my SailPoint colleagues and I have seen in the wider industry over the past year.
Why IoT is key to the UK retail sector’s post-Covid recovery
By James Bristow, SVP EMEA, Cradlepoint The forthcoming wave of vaccinations promises to restore the UK’s economy to a more stable position. Nonetheless, we must consider the possibility that changes in consumer behaviour may linger even when lockdowns and social distancing are a thing of the past, as well as how different sub-sectors within the industry will be affected. Will physical stores bounce back? Or has online shopping now taken a permanent lead?
2021 : 4 conseils pour prévoir l’imprévisible
La fin d’année rime souvent avec listes de tendances et prédictions. Or, quoi de plus difficile à prévoir qu’une cyberattaque surtout dans un contexte de travail reposant sur des outils mobiles et collaboratifs utilisés par des équipes dispersées ? BlackBerry récapitule ci-dessous les 4 grands principes d’une bonne préparation l’imprévisible : 1 - Définir des mots de passe différents et en changer régulièrement Cela parait évident, mais l’habitude est loin d’avoir été adoptée par tous.
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