So, Stack Overflow came out this week with their annual Developer survey. This survey is the real deal when it comes to IT staffing and data. Over 64,000 IT pros responded to the survey! That’s a giant data set up on hiring trends! You can download the survey results here: Free Guide: Recruiting Developers in 2017. (FYI – they’re not paying me to promote this, it was just fascinating data!)
Look, I love everything Recruitment Marketing (RM). It takes two things I’m very passionate about Recruiting and Marketing and puts them both together. I love the creativity and science behind how do you get someone interested in some thing, more specifically how do we get a person interested in coming to work for us. Recruitment Marketing technology is pretty freaking awesome! I love it as well. But, great RM isn’t about automation. Great RM is about what originally attracts us to anything.
Oh, boy, this is a hot one! I thought about not evening addressing this, for like twenty seconds! It was all over the news this past weekend when Cole White decided to travel from California to Charlottesville, VA to support a white supremacist march, that had a tragic outcome to some opposing the group White supported. Some Twitter accounts began almost immediately posting pictures of the white supremacist looking for help in discovering the identity of their supporters. Why?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".