Curtis Sparrer on Muck Rack

Curtis Sparrer

San Francisco
As seen in: Forbes, Adweek, Entrepreneur, Entrepreneur en Español, Fast Company, MediaPost, Business.com, Cheddar News, CMSWire, PR Week and
I'm the love child of Bridget Jones and Captain Kirk. Principal of @BosparPR
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Articles

Bospar Brings on AEO/GEO Expert Armstrong

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By John O'Dwyer, Curtis Sparrer
| O'Dwyer's PR News Verified
Technology and healthcare PR specialist Bospar continues its investment in answer/generative engine optimization services for clients by bringing on veteran tech writer and editor Meakin Armstrong. Attention is the only currency that has gotten more expensive in the AI era, and Meakin knows how to earn it, Bospar principal Curtis Sparrer said. Search is no longer the primary front door.
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The CEO-as-Personality Playbook: What Elon and SpaceX Taught the Rest of Us

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By Curtis Sparrer
| CommPRO.biz Verified
Elon Musk spent two decades making the SpaceX IPO feel inevitable. Placing his analytical and brash persona on social media at all times has built a narrative where every launch or explosion became part of the audacious story. In today’s real-time AI-powered, social media-inflected communications landscape, it’s an approach that tech companies have to at least consider. Before SpaceX, the IPO communications playbook was buttoned-down: Say as little as possible and let the prospectus do the talking.
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Live Long and Prosper. Unless ChatGPT Thinks You’re Dead.

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By Curtis Sparrer
| Politely Pushy with Eric Chemi
What AI Is Actually Reading. And Why It Matters More Than Your Last Press Release. I have a confession. I was a Star Trek fan club member before The Next Generation aired. I have been to conventions. I attended a Klingon wedding, which is exactly as intense as it sounds and significantly louder than a human one. And I have worked with George Takei, which remains one of the more surreal and genuinely wonderful experiences of my professional life.
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