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Brandon Doerrer on Muck Rack

Brandon Doerrer

Verified
  • Creativity and Media Innovation Reporter, Ad Age
New York
As seen in: Ad Age, DualShockers, Automotive News, Greatist, Letterboxd, Crain's Chicago Business, Crain's New York Business, Campaign (UK), Crain's Detroit Business, NewsBreak, PR Week and
Covers:  Communications, Advertising, Gaming, Tech
Reporter @adage | Bylines @campaignliveus @prweekus @hellgateny @dualshockers @greatist @westchestermag @hudsonvalleymag | Not yet the Doerrest

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Brandon Doerrer’s Biography

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Reporter at PRWeek and Campaign US. Developing a beat covering digital communications and advertising. Particularly focused on emerging platforms and practices across paid and earned media. I’m interested in how developments like the metaverse will reshape brand experiences for consumers, and how both industries navigate uncharted territory as they explore new ways of reaching audiences.

Columbia University Graduate School of Journalism 2022 graduate holding a master's degree in journalism.

My …

Brandon Doerrer’s Journalist Portfolio

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Climate Change Is Threatening Some of NYC's Oldest, Most Majestic Trees

Climate Change Is Threatening Some of NYC's Oldest, Most Majestic Trees

Woodlawn Cemetery is a sanctuary for 6,000 trees, including the Japanese umbrella pine and a weeping beech. B…

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The Gourmet Newburgh Coffee Shop With a Bike-Powered Coffee Machine

The Gourmet Newburgh Coffee Shop With a Bike-Powered Coffee Machine

It’s easy to get lost in a whirlwind of barely pronounceable words if you’re unseasoned to the modern day cof…

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PS5 Will Be More Energy Efficient to Help Fight Climate Change

PS5 Will Be More Energy Efficient to Help Fight Climate Change

Playing video games and combatting climate change go hand in hand, as it turns out. The Playing for the Plane…

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The Outer Worlds Interview - Developer Talks Role Playing, Exploration, and Quests

The Outer Worlds Interview - Developer Talks Role Playing, Exploration, and Quests

I got to play a bit of The Outer Worlds at a hands-on event. I also got to speak with Obsidian's Senior Narra…

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The Outer Worlds Is a Charming Dive into Extraterrestrial Corporatism

The Outer Worlds Is a Charming Dive into Extraterrestrial Corporatism

The Outer Worlds is chock full of brands, personality, and deadly spaces to explore.

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Attack on Titan 2: Final Battle Review - A Colossal Rehash

Attack on Titan 2: Final Battle Review - A Colossal Rehash

Attack on Titan 2: Final Battle brings new modes that improve on its standard predecessor, but they don't add…

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Articles

7 creative campaigns to know about today

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By Brandon Doerrer Verified, Garett Sloane Verified, Ewan Larkin Verified
| AdForum Verified
OpenAI vs. Anthropic—how the AI players seek to dominate the market The AI giants are advertising and building marketing teams to see who can emerge as the leader in a space that still needs defining.
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Creative ads today: Dayforce, LinkedIn, Manscaped

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By Brandon Doerrer Verified, Tim Nudd Verified, Brian Bonilla Verified
| AdForum Verified
Investments in DEI initiatives have declined and representation in Super Bowl advertising, both in front of and behind the camera, continues to be an issue.
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Kraft Heinz launches big ad blitz for Mac & Cheese

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By Tim Nudd Verified, Brandon Doerrer Verified
| Crain's Chicago Business Verified
Kraft Mac & Cheese is getting set to debut “Best Thing Ever,” a new advertising platform developed by Canadian ad agency Rethink and voiced by comedian John Mulaney that leans into the brand’s 90-year cultural status by declaring nothing beats a bowl of the blue box. With more than 70 assets at launch and hundreds more coming, the ad campaign uses playful comparisons — from sports to holidays to travel — to crown Kraft Mac & Cheese the “people’s champ” of comfort and convenience.
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