Brandon Doerrer
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Reporter @adage | Bylines @campaignliveus @prweekus @hellgateny @dualshockers @greatist @westchestermag @hudsonvalleymag | Not yet the Doerrest
Articles by Brandon Doerrer
7 creative campaigns to know about today
OpenAI vs. Anthropic—how the AI players seek to dominate the market The AI giants are advertising and building marketing teams to see who can emerge as the leader in a space that still needs defining.
Creative ads today: Dayforce, LinkedIn, Manscaped
Investments in DEI initiatives have declined and representation in Super Bowl advertising, both in front of and behind the camera, continues to be an issue.
Kraft Heinz launches big ad blitz for Mac & Cheese
Kraft Mac & Cheese is getting set to debut “Best Thing Ever,” a new advertising platform developed by Canadian ad agency Rethink and voiced by comedian John Mulaney that leans into the brand’s 90-year cultural status by declaring nothing beats a bowl of the blue box. With more than 70 assets at launch and hundreds more coming, the ad campaign uses playful comparisons — from sports to holidays to travel — to crown Kraft Mac & Cheese the “people’s champ” of comfort and convenience.
18 creative campaigns to know about today
Last Updated September 23, 2025 11:30 AM EDT Among today’s creative highlights, Gantri cranks up the AI absurdity for its modern lamps; Instacart gets you ready for the week in its “Sunday Scaries” campaign; Wieden+Kennedy rolls out its first work for NikeSkims; and Ben Stiller introduces a low-calorie soda in comic spots.
Thrill seekers love FanDuel Casino in Orchard’s ‘Calling All Thrillionaires’ ads
US ad employment dropped in June for the seventh month in a row The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs.
Hot dogs, trading cards and a new Cubs-Sox feud: How big brands reacted to Pope Leo XIV
Brands are throwing their lot in with Robert Prevost, who today took the name Pope Leo XIV. Because what better way to celebrate the first American Pope than with some commercialism? Chicago sports teams, fast-food restaurants and brands in between were quick to react to the news on social media. Some evoked their relevance to Chicago, where the new pontiff was born, while others made their plays off of word association.
Behind Rocket’s 'Take Me Home' Super Bowl ad and live in-stadium singalong
Rocket Companies has aired its first Super Bowl ad since 2022 and with it, done something no brand has done at the Big Game before. Immediately following the airing of its second quarter 60-second spot titled “Own the Dream,” Detroit-based Rocket Cos.
JPMorgan is positioning itself as the go-to banker for Silicon Valley startups
JPMorgan, the investment banking business of JPMorgan Chase, is further positioning itself as a player in the innovation economy, looking to fill a white space left by institutions that failed during the 2023 U.S. banking crisis. Earlier this month, the firm released the first two ads in a series designed to increase its awareness among venture capital-backed early-stage business founders.
Lovesac Names Hearts & Science Media AOR
May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process. Furniture retailer Lovesac has appointed Omnicom Media Group’s Hearts & Science as its media agency of record following a pitch that involved multiple holding companies, Campaign US has learned. Hearts & Science’s remit includes integrated media strategy, planning, buying and measurement in the U.S. Marketsmith previously handled the account.
Razorfish launches creator offering Creator Colab
Publicis Groupe digital shop Razorfish has launched a creator offering called Creator Colab, the agency announced on Tuesday. Razorfish is tacking Creator Colab onto the social services offered by its consumer and content experience practice led by Cristina Lawrence, EVP of marketing strategy. Group VP Arielle Carter and director Chloe Parsons will lead Creator Colab while focusing on strategy and creator content, respectively.
VML global CEO Jon Cook on innovating amid WPP cutbacks
In late February, WPP reported that its creative agencies, including VML, saw a 1.6% decline in organic revenue in 2023 as U.S. tech clients reduced their ad spend. The results came in after WPP announced a $158 million cost-cutting drive ahead of its Capital Markets Day for investors and analysts.
Spotify launches in-house music consultancy Aux
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Hopes and concerns for OpenAI’s Sora
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Lippe Taylor, Twelvenote launch AI-powered tech and data offering /Prompt
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Google ad jabs Apple over green-bubble texts
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4 things for PR pros to know about Bluesky
I was sued by my co-workers after announcing I’d won a $105m lottery – but there was an even stranger twist
Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition
Sony confirms PlayStation 5 production increase as it teases new 2023 games with 'Live from PS5' action ad The PlayStation 5 stock shortage that fans have been experiencing since the console's launch will be resolved this year, confirmed Sony in a blog post celebrating the launch of its new "Live from PS5" ad series. "If you’re looking to purchase a PS5 console, you should now have a much easier time finding one at retailers globally," claimed Sony as it thanked players for their patience.
Codeword’s newest creative ‘interns’ are AI algorithms
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Climate Change Is Threatening Some of NYC's Oldest, Most Majestic Trees
Jun 13, 2022 7 min Woodlawn Cemetery is a sanctuary for 6,000 trees, including the Japanese umbrella pine and a weeping beech. But for how much longer? Woodlawn Cemetery is filled with lush and colorful life that flows around the dead.
Brandon Doerrer’s profile • Letterboxd
Letterboxd is an independent service created by a small team, and we rely mostly on the support of our members to maintain our site and apps. Please consider upgrading to a Pro account—for less than a couple bucks a month, you’ll get cool additional features like all-time and annual stats pages (example), the ability to select (and filter by) your favorite streaming services, and no ads!
One of the Regeneron Finalists Is a Westchester High School Senior
The Regeneron Science Talent Search has announced its finalists competing to earn $250,000, and one comes from Westchester. Skyler Jones of Ossining is one of 40 high school seniors heading to Washington, D.C. from March 8 – 14. There, her project, involving research into cheaper forms of solar energy, will undergo one last round of judging. The Regeneron Science Talent Search is a nationwide science and math competition for high school seniors.
Microsoft Japan Increases Productivity with Shorter Workweeks
A trial from Microsoft Japan showed that working four days a week increased productivity while reducing paper and electricity consumption. Microsoft Japan held a trial last August to see what the effects of a shorter workweek would be. This trial, called the “Work Life Choice Challenge Summer 2019,” gave employees every Friday off over the course of the month. Microsoft then examined how business went that month compared to Augusts of previous years.
The Gourmet Newburgh Coffee Shop With a Bike-Powered Coffee Machine
Rob's Roast makes delicious dark roast coffee that's both elegant and simple. By Brandon Doerrer Published: 11/01/2019 It’s easy to get lost in a whirlwind of barely pronounceable words if you're unseasoned to the modern day coffee shop. Maybe you order what the person in front of you did or you get lucky enough to recognize something on the menu. Otherwise, you order the first thing that catches your eye and brace yourself for embarrassment.
Ubisoft Reveals Plans for Ghost Recon Breakpoint After Poor Reception
Ubisoft revealed its plans for Ghost Recon Breakpoint after admitting its sales and reception were disappointing. Ubisoft is less than pleased with how Ghost Recon Breakpoint has performed since its release on Oct. 4. Co-Founder and CEO Yves Guillemot shared that the game not only failed to hit sale expectations, but that its reception has been largely negative.
The Outer Worlds - How to Get Each Companion
GuidesEditorialsXbox OnePS4SwitchPC There are six companions to recruit in The Outer Worlds — here's how to get them all. The Outer Worlds drips with personality. Not only do the factions, worlds, and individual towns each feel distinct and memorable, but every companion brings something different to the table. They’ve all got varying degrees of unique charm. While you’ll probably have your favorites and won’t necessarily like everyone, you can recruit them all pretty easily.
Gears 5 Gets Six New Characters for a Variety of Modes Today
Gears 5 gets six new characters today between Operation 1, the first season of DLC on the Gears 5 roadmap, and the Terminator: Dark Fate Character Pack. Operation 1, the first stop on the Gears 5 DLC roadmap, brought four new characters today. Two more characters from the Terminator: Dark Fate Character Pack also got dropped today. Let’s start with the four classics from Operation 1. Added to the lineup is COG Gear, DeeBee, Warden, and General RAAM.
Death Stranding Travels Back to the 60s in This Bond Inspired Poster
Stranding, Death Stranding gets the full James Bond treatment with this 60's inspired poster from No Spoilers. What’s cooler than cool? That’s right, James Bond. And since Bond is so cool, that makes most Bond-themed things cool. Now, I think we can all agree that Death Stranding also seems pretty cool. That must mean, and try to stay with me here, this 60’s Bond-inspired Death Stranding poster is in the upper echelons of cool, a place only a few posters can call home.
Cuphead Look-Alike Enchanted Portals Is Getting a Lot of Hate
People sure aren't happy about how similar upcoming indie title Enchanted Portals looks to Cuphead. Xixo Games Studio, the developer behind a new indie game called Enchanted Portals, is getting a ton of heat right now. The small studio released a trailer for Enchanted Portals yesterday and people really don’t like how similar it looks to Studio MDHR’s Cuphead. The trailer starts off innocently enough. There’s a familiar graininess to the art style but there’s nothing especially egregious yet.
Borderlands 3 Cosplayer Makes for an Unsettling and Striking Bandit
CosplayCultureStadiaXbox OnePS4PC This Borderlands 3 bandit cosplay from Bonnie Corban leaves me equal parts impressed and uncomfortable. Borderlands 3 cosplays are always a treat when they’re done well. The signature style makes it easy to tell when a tremendous amount of work went into the getup. This bandit cosplay from Bonnie Corban is no different–check these out: Corban clearly didn’t cut corners to save on time. While she’s better looking than your average bandit, she’s still kind of creepy.
PlayStation VR Celebrates Its Third Anniversary This Month with a Sale
Oct. 13 marks the third anniversary of PlayStation VR and Sony is celebrating with a sale on tons of games. The third anniversary of PlayStation VR is on the 13th this month and Sony is celebrating with a sale on a whole bunch of games. The sale begins today and runs through Oct. 22 in the United States. It’ll start and end a day later in Europe.
Valve Burglar Summoned to Court After Stealing $40,000 in Equipment
Maybe he was looking for some kind of Half-Life 3 prototype that Valve is working on. Shawn Shaputis broke into Valve last month and stole over $40,000 worth of games and equipment. Maybe he was looking for some kind of Half-Life 3 prototype. Or perhaps he caught wind of a Half-Life 2 update that allows NPC’s to blink and had to see it for himself (while stealing a lot of stuff). Or maybe, just maybe, he was simply stealing for stealing’s sake.
PS4 Update Doubling Maximum Party Size to 16 for Everyone This Week
A PS4 software update this week will double the maximum party size to 16 for everyone. This feature was exclusive to beta testers back in June. PS4 system software update 7.00 is arriving this week. Of all the party features and remote play upgrades it’ll bring, the most notable might be an increase in maximum party size. Parties have been limited to a maximum of eight people so far.
Nintendo Lawyer and Donkey Kong Savior John Kirby Dies at Age 79
John Kirby, the lawyer responsible for defending Nintendo's usage of Donkey Kong in 1984, has died at age 79. Nintendo named the character Kirby after him. Did you know that Universal sued Nintendo in 1982 over trademark infringement? It was thought that Donkey Kong was too similar to King Kong. The court thankfully ruled in favor of Nintendo, allowing Donkey Kong to survive and thrive. The character undoubtedly remains influential to this day.
Twitch Contract Pushed Ninja to Mixer According to His Manager
Ninja's manager and wife Jessica Blevins detailed how his contract with Twitch pushed him to Microsoft's streaming platform Mixer. Ninja kind of set the world on fire when he abandoned Twitch for the far less popular Mixer back in August. He’d been the biggest streamer on one of the biggest streaming platforms for some time. There was really no question that he was (and is) the most popular streamer in the world. It also follows that he made boatloads of cash.
PS4 Can Now Support Cross-Play for Any Game That Utilizes It
Cross-play functionality on the PS4 is now out of beta and developers can use it for any game they wish. Cross-play functionality for the PS4 has just come out of its beta phase. That means that the PS4 is now capable of supporting cross-play on any game–as long as its developer wants to take advantage of the feature. This news comes not from an official announcement, but rather from Wired.
Death Stranding Album 'Timefall' Releases Its First Track
The original Death Stranding album Timefall has released its first track titled "Death Stranding" by Scottish electro-pop group CHVRCHES. We have our first track off the Death Stranding original album called Timefall. The debut song comes from Scottish electro-pop group CHVRCHES and it’s simply titled “Death Stranding.” Each song on the album tackles an element of Death Stranding‘s nebulous themes.
Mortal Kombat 11 Trailer Shows Off Some Terminator Gameplay
NewsStadiaXbox OnePS4SwitchPC We finally get a look at The Terminator T-800's moves in a new Mortal Kombat 11 gameplay trailer. The Terminator T-800 will be the first arrival of all the new characters heading to Mortal Kombat 11. We knew that he shared Arnold Schwarzenegger’s likeness despite not being voiced by the man, but today’s new gameplay trailer gives us a better look at his moves. The Terminator moves like he did in the films–deliberately and like a freaking tank.
Untitled Goose Game Meets The Last of Us Part II in This Artwork
The goose is loose in this mashup between Untitled Goose Game and The Last of Us Part II by Twitter user pandamusk. There often comes a time in life when you stumble across something and think “I didn’t need this, but the world is a better place for having it.” That time is now and that something is a piece of art by Twitter user pandamusk. Thanks to them, the worlds of Untitled Goose Game and The Last of Us Part II have come together.
The Gourmet Newburgh Coffee Shop With a Bike-Powered Coffee Machine
It’s easy to get lost in a whirlwind of barely pronounceable words if you’re unseasoned to the modern day coffee shop. Maybe you order what the person in front of you did or you get lucky enough to recognize something on the menu. Otherwise, you order the first thing that catches your eye and brace yourself for embarrassment. When Rob and Stephanie Popper opened up Rob’s Roast Coffees in Newburgh just over one month ago, they decided to turn that blush-inducing experience into a fun experiment.
Mafia Trademarks Could Signal a New Game and a Mafia II Remaster
RumorsNewsXbox OneXbox 360PS4PS3PC Take-Two Interactive has registered three Mafia-related trademarks that suggest a new entry in the series might be coming alongside a remaster of Mafia II. Mafia III wasn’t great and we all know it. Its predecessor was received far better, though. That’s what makes a trio of trademarks registered by Take-Two Interactive in August so interesting. Two appear to be for the first two Mafia games, complete with their respective logos.
PS5 Will Be More Energy Efficient to Help Fight Climate Change
Sony Interactive Entertainment President and CEO Jim Ryan has come out on how the energy-efficient PS5 will help combat climate change. Playing video games and combatting climate change go hand in hand, as it turns out. The Playing for the Planet alliance brings some of the largest companies in video games together to take action against the impending doom that is climate change.
Hitman 2 Expansion Pass Retires on Haven Island
Set sail for Haven Island on the last piece of DLC in the Hitman 2 expansion pass. The end of the Hitman 2 roadmap is on the horizon. The final piece of DLC included in the expansion pass is set to arrive on Sept. 24. In case you’ve also lost all grasp on time, that’s next week. Expansion pass and Hitman 2 Gold Edition owners can use their ticket to a tropical paradise in the Maldives called Haven Island soon. IO Interactive has just released some details on the new location.
Rockstar Has a New Game Launcher That Comes with GTA: San Andreas
NewsXbox OneXbox 360PS4PS3SwitchPC The Rockstar Games Launcher is a new way to buy and play all your Rockstar games on PC. Installing it now will net you a free copy of GTA: San Andreas. Rockstar is branching into the PC games launcher market. The newly released Rockstar Games Launcher has all the basic features you’d expect from a company-specific game launcher–a library that stores your digital and disk-based titles and a store with a few classics.
Mario & Sonic at the Olympic Games Tokyo 2020 Showcases Dream Events
If only these Dream Events shown in a new trailer for Mario & Sonic at the Olympic Games Tokyo 2020 were in the actual Olympics. If you think the normal events in Mario & Sonic at the Olympic Games Tokyo 2020 are too plain for our titular competitors, maybe the fast and fantastical Dream Events shown in a new trailer are more your speed. Dream Racing, Dream Shooting, and Dream Karate are the three to see. Dream Racing is a downhill dash on hoverboards.
Assassin's Creed Odyssey Wants to Teach You About Ancient Greece
Ubisoft's second Discovery Tour places players in the world of Assassin's Creed Odyssey to teach them the history of ancient Greece. Assassin’s Creed Origins taught you the history of ancient Egypt with its rendition of Discovery Tour–an educational experience that took players on a walkthrough of a kind of digital museum. You simply selected a location on the map and got to learn with one of many historical figures as a guide–no worries about being attacked by an enemy or quest.
Borderlands 3 Launch Trailer Is Officially Released After Accidental Leak
Gearbox has put out the official launch trailer for Borderlands 3 after accidentally posting it early and removing it from Twitter. It looks like Gearbox was a bit overzealous about putting up the launch trailer for Borderlands 3. Gearbox posted the trailer on Twitter earlier today before taking it down. The Borderlands developer wasn’t quick enough to remove it though, and plenty of swift fans were able to nab it. The trailer was officially posted just a few hours later.
Epic Games Store Presents Eight Exclusives to Be Shown at PAX Showcase
The Epic Games store PAX West 2019 showcase is composed of eight EGS exclusives. The Epic Games store PAX West 2019 showcase will, unsurprisingly, be full of exclusives. A new trailer gives us a better look at the eight games we can expect to see: Ooblets, No Straight Roads, Manifold Garden, Superliminal, Wattam, The Alto Collection, Airborne Kingdom, and The Eternal Cylinder. More than one of these titles saw significant controversy when they were announced to be an Epic Games store exclusive.
Gears 5 Trailer Explores Multiplayer Maps Available at Launch
A new Gears 5 trailer examines all 11 multiplayer maps that will be available when the game launches next month. Gears 5 launches next month. The Coalition has released a new trailer examining all 11 multiplayer maps that will be available at launch in light of the flagship Microsoft exclusive’s impending release. Seven of those 11 will be Versus and Horde mode maps, while the other four will be for Escape mode.
Spyro Reignited Trilogy Coming to PC and Nintendo Switch
A new trailer has confirmed that the Spyro Reignited Trilogy is coming to PC and Nintendo Switch. It looks like those listings for PC and Nintendo Switch versions of the Spyro Reignited Trilogy were accurate. A new trailer has confirmed that the remastered collection will be arriving on those platforms on Sept. 3, 2019. Check out the trailer yourself. Sept. 3 is only one week away, which makes this news a pleasant surprise.
Astral Chain Launch Trailer Begins Countdown to Release This Week
Let all those who are hyped for the release of Astral Chain this week be heard. Astral Chain releases Aug. 30, 2019, which is this Friday. Nintendo has released a launch trailer this morning to mark an unofficial countdown to the game’s arrival. The trailer features all kinds of pretty colors arcing through the sky as explosions shake the air. We’re then introduced to Neuron–a special police task force designed to combat an invading alien threat.
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