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Articles by Max Spero
Does African Writing Sound Like AI?
Spoiler: Only after LLMs arrive on the scene Today’s post is brought to you by my sponsor, Mechanize. They’re hiring junior software engineers at $300K/year base salary. I post quite a bit about one of my favorite AI companies, Pangram. I think Pangram makes an amazing product: they’ve got the only working AI text detector, and they’re also quick to update it in response to malicious text humanizers that crop up.
AI-Generated PR Pitches Struggle to Win Journalists
Journalists need sources when writing an article. Finding sources to comment on a topic can be time consuming. These sources may include medical experts or business owners affected by a policy decision. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor. The journalist submits a request to HARO with a question.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data
Posted 9/28/26 Pangram Labs reports on HARO's revival after AI-generated pitches flooded the platform, revealing journalists prefer human sources, limiting AI submissions. This item is available in full to subscribers. E-mail Password Print and web subscribers If you're a print and web subscriber, but do not yet have an online account, click here to create one. Non-subscribers Click here to see your options for becoming a subscriber. Dr. T. J.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
How journalists feel about citing AI-generated PR, according to data Original
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming. This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor.
Pangram Founder Max Spero
I think this is sort of what I'm asking about, though. You want to give people creative freedom, which means letting them use LLMs. Fine. Good. I respect that stance. You aren't going to make a ruling on a subjective "LLM writing is bad" take. But say you give me the button that automatically filters out broadly AI writing. It's certainly feasible to do so. The tech is there.
AI Content Is Everywhere on Social Media, Especially LinkedIn
Two months ago, we launched our Chrome extension to help combat the rising slop problem on social media. It lets users scan posts on social media as they scroll, flagging AI-generated content so they can make informed decisions about how they spend their attention. Pangram is a research-first company, not just for our industry-leading AI detection algorithms, but for tracking the risk and prevalence of AI-generated content.
67% of people consuming online content are spotting misleading info from AI, according to a new survey
Posted 6/18/26 Pangram Labs reports that 67% of online content consumers can identify misleading AI-generated information, with Gen Z most aware of such content. This item is available in full to subscribers. E-mail Password Print and web subscribers If you're a print and web subscriber, but do not yet have an online account, click here to create one. Non-subscribers Click here to see your options for becoming a subscriber. “We were just trying to figure out where he was going and if he was okay.
67% of people consuming online content are spotting misleading info from AI, according to a new survey
67% of people consuming online content are spotting misleading info from AI, according to a new survey AI-written content is everywhere today, from news sites to social media to classrooms. And it's not always easy to tell what's written by AI and what's written by humans. AI-generated content can be dangerous when it's used to spread misinformation, like hyperrealistic videos of events that didn't happen or social media posts presenting false information as real news.
67% of people consuming online content are spotting misleading info from AI, according to a new survey
Posted Thursday, June 18, 2026 8:00 am AI-written content is everywhere today, from news sites to social media to classrooms. And it's not always easy to tell what's written by AI and what's written by humans. AI-generated content can be dangerous when it's used to spread misinformation, like hyperrealistic videos of events that didn't happen or social media posts presenting false information as real news.
67% of people consuming online content are spotting misleading info from AI, according to a new survey
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67% of people consuming online content are spotting misleading info from AI, according to a new survey
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67% of people consuming online content are spotting misleading info from AI, according to a new survey
Posted Thursday, June 18, 2026 9:00 am AI-written content is everywhere today, from news sites to social media to classrooms. And it's not always easy to tell what's written by AI and what's written by humans. AI-generated content can be dangerous when it's used to spread misinformation, like hyperrealistic videos of events that didn't happen or social media posts presenting false information as real news.
Max Spero: AI writing excels in grammar but lacks style, detection tools are crucial for content integrity, and traditional credibility indicators are eroding | Odd Lots
Key takeaways AI writing excels in grammar and clarity, often surpassing human capabilities. Despite its grammatical prowess, AI struggles to capture unique writing styles. Tools for detecting AI-generated content are becoming more advanced and accessible. The ease of generating AI content poses challenges for information authenticity. Traditional indicators of author credibility are being undermined by AI. AI detection software boasts a high accuracy rate, with minimal false positives.
Why AI transparency is the key to richer instruction Original
As artificial intelligence becomes a part of workers’ daily routines across nearly all industries, students need guidance in how to navigate this new technology effectively. A growing number of educators are now addressing AI transparency in their courses head-on.
A plague of AI-generated reviews is coming to online retail. What does this mean for the customer experience?
Amazon introduced a useful feature in 2023 that uses AI to summarize customer reviews for a product, speeding up the decision-making process for consumers. It provides a short paragraph on the product detail page for customers to understand at a glance the common themes across hundreds or even thousands of published reviews, including product features and buyer sentiment. But what if many of the reviews it analyzes are also written by AI? Then, the tool becomes pretty much useless.
These Are the AI Skills You Need to Get a Job — or Keep the One You Have | Built In
Image: Shutterstock / Built In Summary: Employers expect candidates and employees to show AI proficiency, from ethical use and disclosure to applying tools beyond writing or images. Those who can integrate AI into workflows, verify outputs and maintain human decision-making stand out for promotions and job security. more Employers expect candidates and employees to show AI proficiency, from ethical use and disclosure to applying tools beyond writing or images.
I’m an AI expert and here’s why fake AI reviews are going to be a massive problem, very soon
Ai distillation. Fake product reviews waste people’s time and money. It also dilutes and distorts competition among sellers. Regulators around the world are finally taking action after years of malpractice and fraud. In the U.S., fake reviews are now illegal under federal law and the Federal Trade Commission (FTC) can seek civil penalties against violators.
AI By Eye: Improving Your AI Writing Detection Skills—And Where Detection Tools Fit › ELearn Magazine @elearnmag By Open LMS
By Max Spero, CEO and Co-Founder, Pangram When it comes to checking whether a student assignment is an original product, teachers often ask us if it’s best to scan a student assignment for AI first, then have the teacher review it. Or is it better for the teacher to review it first, then run it through an AI detection tool?
Ensuring academic integrity in the AI age
Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Click to share on LinkedIn (Opens in new window) LinkedIn Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print Key points: Tiered AI policies can help educators define appropriate classroom AI use Study: AI detection software varies in effectiveness How students are really using AI tools: What schools need to know For more news on AI usage,...
[2402.14873] Technical Report on the Checkfor.ai AI-Generated Text Classifier
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