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Mike Schneider

New York, Seattle
As seen in: Fortune, Muck Rack Blog, KYTV-TV / KSPR-TV (Springfield, MO), KXII-TV (Sherman, TX), KCRG-TV (Cedar Rapids, IA), KTUU-TV (Anchorage, AK), WDBJ-TV (Roanoke, VA), KBTX-TV (Bryan, TX), PR Daily, WILX-TV (Lansing, MI) and
Covers:  media ecology, journalism, startups, marketing, dead media, social media, public relations, media relations, new york tech
Marketing @MuckRack. I market. I write. I can't sing.

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Mike Schneider’s Journalist Portfolio

Say hello to the new Muck Rack Blog

Say hello to the new Muck Rack Blog

Nearly a decade ago (in the early days of social media), we launched the Muck Rack Daily as an email digest a…

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There are now more than 6 PR pros for every journalist

There are now more than 6 PR pros for every journalist

It's not exactly breaking news to say the journalism industry -- and by extension media relations and PR -- a…

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Articles

What Google and Yahoo's new email standards mean for PR pros

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By Mike Schneider
| Muck Rack Blog
Starting in February 2024, Google and Yahoo will enforce a new set of requirements for email delivery. Their stated goal is to better secure customers’ inboxes and provide the best consumer email experience. Google will require organizations that send more than 5,000 emails a day to Gmail addresses to follow a series of authentication measures in order to ensure secure email delivery to its inboxes. While Yahoo does not state a minimum sending requirement, it will align with Google’s criteria.
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5 Dynasty Baseball Prospect Risers 7-30-23

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By Mike Schneider
| The Fantasy Six Pack Hour
4 Welcome to the 7-30-23 edition of 5 Dynasty Baseball Prospect Risers that are in my Prospect Rankings. It seems like the minor league year just started but there are less than two months left in the regular season In this edition, I profile a wide range of prospects from a player who was considered elite even before he was drafted to a prospect who I was not familiar with at the beginning of the year.
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5 Dynasty Baseball Prospect Risers 7-15-23

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By Mike Schneider
| The Fantasy Six Pack Hour
10 Welcome to the 7-15-23 edition of 5 Dynasty Baseball Prospect Risers that are in my Prospect Rankings. It does not make sense to me that the MiLB has a break at the same time as the All Starr break. I can understand not playing on Monday (which is a normal day off for MiLB) and Tuesday so that the focus is on All-Star festivities. However, with no major league games on Wednesday and Thursday, it is a chance to focus on prospects.
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