TV reporter @adage. Mom, TV binger, aspiring author, food lover. Alum @thestreet, @forbes, @wwd

Snickers Signs On as Sponsor to 'ELeague' — Snickers is the latest marketer looking to reach young, male audiences through professional video-gaming. The chocolate maker has signed on to sponsor season two of Turner and WME-IMG's ELeague series. As part of the deal, Snickers will sponsor the ELeague's pre-game show airing on TBS, and in post-game will air "You're Not You When You Are Hungry" moments, which are essentially bloopers and gaffes that occur during game play.

VH1 Boss Chris McCarthy Gains Oversight of MTV — Viacom is hoping VH1 boss Chris McCarthy can work his magic at MTV. Mr. McCarthy, who has been heading VH1 and Logo, will now also gain oversight of MTV. On Monday, Sean Atkins announced he would depart as president of MTV just a year after he joined the company.

MTV President Steps Down After Just a Year on the Job — MTV President Sean Atkins is stepping down from the company just over a year in the role. Despite his efforts to re-focus MTV on its music roots and the high-profile reboot of MTV News, Mr. Atkins has been unable to revive sagging ratings on the linear channel.

What AT&T and Time Warner Deal Could Mean for Advertising — There's no question AT&T's acquisition of Time Warner for $85.4 billion will materially impact the way TV content is distributed and consumed. But the mega-deal isn't likely to drastically alter the ad landscape, at least in the near-term.

Advocates Target Influencer Marketing to Kids — A group of industry watchdogs are calling for Google, DreamWorks' Awesomeness TV, Walt Disney's Maker Studios and two other companies to stop influencer marketing that targets children.

Poll: Would You Advertise on Trump TV? — Let's pretend for one second that Donald Trump really is using his run for president as a doorway to creating his own cable TV network. If in fact Mr. Trump loses the election and then parlays his candidacy into a TV channel, it begs the question, will advertisers follow?

The Changing of the Guard: A New Era in TV Ad Sales Begins — For decades, TV's commercial time has been governed by some familiar faces. There's the impeccably dressed Joe Abruzzese, whose 46-year ad career has included leading sales efforts for both Discovery and CBS; AMC Networks' Arlene Manos, who introduced ad sales to AMC and later capitalized on "The Walking Dead"; and Seth Winter, who spent a decade at NBC leading ad sales for sought-after sports programming such as "Sunday Night Football" and the Olympics.

BuzzFeed to Live-Stream Election Night Coverage on Twitter — BuzzFeed News is looking to compete with traditional TV news on election night, with plans to live-stream its own election coverage on Twitter. Twitter will sell ad packages for the election coverage, offering mid-roll spots, as well as sponsorship opportunities for original news clips produced by BuzzFeed.

Magna Global Predicts Biggest Ad Growth in Six Years — Revises 2016 Forecast to $179 Billion, a 6.5% Leap Magna Global expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands' agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.5% increase.

TV Pricing Chart: How 'Grey's Anatomy' Returned to Top 10 — How does a show in its 13th season return to Ad Age's annual pricing chart? TV reporter Jeanine Poggi takes a look at why "Grey's Anatomy" is still able to command premium pricing for commercial time. Take our pop quiz on broadcast TV prices in the new season right here.
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Oct 27, 2016

What's the point of slicing audiences if the messaging is the same for everyone? says @irwin_got #videoeverywheresummit

Oct 27, 2016

If next prez asks @irwin_got if AT&T-TWX merger should happen he'd say force a bit of divestiture but let it happen #videoeverywheresummit

Oct 27, 2016

@kenwheaton Do millennials buy their own toilet paper or does mom buy it for them?

Oct 27, 2016

Messaging apps like WhatsApp are among most downloaded says @boughb. Marketers need to think about these platforms #videoeverywheresummit

Oct 27, 2016

In every ad agency pitch last year @dougraypov said there was a question around data strategy. #videoeverywheresummit

Oct 27, 2016

TV continues to be the greatest driver of sales contribution but it is eroding says @DougRayPOV #videoeverywheresummit

Oct 27, 2016

We need to stop thinking we are an agency or media co. and think of us as a people-based company says @DougRayPOV #videoeverywheresummit

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