Snickers is the latest marketer looking to reach young, male audiences through professional video-gaming. The chocolate maker has signed on to sponsor season two of Turner and WME-IMG's ELeague series. As part of the deal, Snickers will sponsor the ELeague's pre-game show airing on TBS, and in post-game will air "You're Not You When You Are Hungry" moments, which are essentially bloopers and gaffes that occur during game play.
Viacom is hoping VH1 boss Chris McCarthy can work his magic at MTV. Mr. McCarthy, who has been heading VH1 and Logo, will now also gain oversight of MTV. On Monday, Sean Atkins announced he would depart as president of MTV just a year after he joined the company.
MTV President Sean Atkins is stepping down from the company just over a year in the role. Despite his efforts to re-focus MTV on its music roots and the high-profile reboot of MTV News, Mr. Atkins has been unable to revive sagging ratings on the linear channel.
There's no question AT&T's acquisition of Time Warner for $85.4 billion will materially impact the way TV content is distributed and consumed. But the mega-deal isn't likely to drastically alter the ad landscape, at least in the near-term.
Let's pretend for one second that Donald Trump really is using his run for president as a doorway to creating his own cable TV network. If in fact Mr. Trump loses the election and then parlays his candidacy into a TV channel, it begs the question, will advertisers follow?
For decades, TV's commercial time has been governed by some familiar faces. There's the impeccably dressed Joe Abruzzese, whose 46-year ad career has included leading sales efforts for both Discovery and CBS; AMC Networks' Arlene Manos, who introduced ad sales to AMC and later capitalized on "The Walking Dead"; and Seth Winter, who spent a decade at NBC leading ad sales for sought-after sports programming such as "Sunday Night Football" and the Olympics.
BuzzFeed News is looking to compete with traditional TV news on election night, with plans to live-stream its own election coverage on Twitter. Twitter will sell ad packages for the election coverage, offering mid-roll spots, as well as sponsorship opportunities for original news clips produced by BuzzFeed.
Revises 2016 Forecast to $179 Billion, a 6.5% Leap Magna Global expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands' agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.5% increase.
How does a show in its 13th season return to Ad Age's annual pricing chart? TV reporter Jeanine Poggi takes a look at why "Grey's Anatomy" is still able to command premium pricing for commercial time. Take our pop quiz on broadcast TV prices in the new season right here.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".