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Mondelez Strikes Deal With Fox to Innovate Ad Model

adage.com — Oreo Maker Will Allocate 'Significant Portion' of Digital Spending to Net's TrueX Ad-Tech Platform Mondelez has struck a deal with Fox to help innovate ad formats and work on reducing commercial clutter. The deal represents a material commitment by the maker of Oreos and Ritz crackers to establish a more consumer-friendly commercial experience in streaming video and video-on-demand.

Roger Ailes Departs Fox News, but Its Advertisers Won't

adage.com — 21st Century Fox said Thursday that Roger Ailes is stepping down as the longtime chairman-CEO of Fox News Channel, the cable powerhouse he created for Rupert Murdoch in 1996 and has led ever since, putting a sudden and unexpected end to a long, influential reign.

DanceOn Becomes Agency for Shoe Carnival's Fall Campaign

adage.com — Back-to-School Spots Feature DanceOn Talent and Influencers DanceOn, the multichannel network that's made Silento's "Watch Me (Whip/Nae Nae)" a viral sensation, is getting into the creativy agency business. Shoe Carnival is bypassing the traditional creative agency for its back-to-school marketing and instead has tapped DanceOn for the "Show 'em Watcha Got" campaign, leaning on the digital programmer's trove of dance talent and access to established and up-and-coming music.

Ad Vet Tim Spengler Joins Simulmedia

adage.com — Will Serve as President and Chief Revenue Officer Ad vet Tim Spengler is joining advanced TV advertising firm Simulmedia as president and chief revenue officer. In this newly created role, the former CEO of Magna Global is charged with helping Simulmedia grow from a compliment to traditional TV buys to a significant part of brands' overall marketing strategy.

CMO's Guide to Live Video

adage.com — What You Need to Know About Platforms, Advertising, the Risks and Rewards It seems like everyone is going live. Whether your dad is showing off his barbecue skills or BuzzFeed staffers are exploding a watermelon, real-time video has become the latest social medium of choice.

VH1's 'Dating Naked' Loses Advertisers Amid PTC Complaints

adage.com — Mondelez, retailer Hhgregg and Henkel have told VH1 to stop running their ads during the reality show "Dating Naked" following complaints by the Parents Television Association advocacy group. Contestants on "Dating Naked" spend most of their time in the nude, with genitals and breasts blurred out for viewers.

The Unlikely TV Network On Everyone's Lips During Upfronts

adage.com — ION Is Grabbing More Upfront Dollars As Bigger Cable Networks Turn Money Away There's one often forgotten TV network that's been on the lips of media buyers during the annual upfront ad haggle, further showing the unusualness of this year's marketplace. That network is ION.

Chevy opts out of sponsoring 'Wendy Williams Show' amid race controversy

autonews.com — Chevrolet won't renew a sponsorship deal with "The Wendy Williams Show" following controversial remarks the host made about historically black colleges and universities and the NAACP. The automaker confirmed it is no longer sponsoring the Hot Seat segment on the daytime talk show.

Wendy Williams Loses Sponsor Amid Race Controversy

adage.com — Chevy Pulls Out of the Talk Show Chevrolet is pulling out of a sponsorship deal with "The Wendy Williams Show," following controversial remarks the host made about historically black colleges and universities and the NAACP. The automaker confirmed it is no longer sponsoring the Hot Seat segment on the daytime talk show.

Yeti Sponsor A&E's First Branded Content Programming Block

adage.com — History Will Air an 'Outdoor Adventurer' Enthusiast Block Yeti has signed on to become the first sponsor of A&E Network's branded-content block of programming. History will air "Wild History," a programming slate targeting the outdoor adventurer, with limited commercial interruptions through the end of the month.
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Jul 25, 2016

Mondelez struck a deal with Fox, which includes substantial commitment to @trueX, to help innovate ad model.  http://adage.com/article/media/mondelez-strikes-deal-fox-innovate-ad-model/305105/ 

Jul 18, 2016

@ConEdison any update on when power will be restored to 11228?

Jul 18, 2016

Just because you can go live doesn't mean you should. Here's a guide for marketers on how to use live video  http://adage.com/article/media/cmo-s-guide-live-video/304978/ 

Jul 14, 2016

This TV network is usually an after-thought for advertisers in the upfronts, but not this year.  http://adage.com/article/media/tv-network-s-lips-upfronts/304962/ 

Jul 12, 2016

RT @Lindsay_Stein: .@HugeInc Cafe in Atlanta helps #PokémonGo players catch 'em all-- and still get caffeine fix.. Find out how here:  http://bit.ly/29TiIHP 

Jul 11, 2016

Think #TheBachelor should break the trend and pick someone totally new as next Bachelor. #TheBachelorette


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