Jeanine Poggi on Muck Rack

Jeanine Poggi

Verified
New York
As seen in: Ad Age, Forbes, CBS News, Substack, The Street, Skift, Crain's New York Business, Automotive News, Crain's Chicago Business, Crain's Detroit Business, ProXXIma and
Editor in chief @adage
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Articles

Why the brands winning on Substack don't sound like brands

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By Jeanine Poggi Verified
| Substack
Shopify’s Substack, In Stock, doesn’t read like a brand newsletter. The brand swapped sales pitches for the storytelling and advice its audience demands—led by journalists. “The reader POV on Substack is also different in a way I appreciate. People come there to read, which raises the bar for the work.
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Ad Age debuts Gen Z contributor column

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By Jeanine Poggi Verified
| harro.com
Gen Z professionals and those under the age of 26 interested in advertising and marketing are encouraged to submit original essays.
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How McDonald's and other big brands are spending on Black-owned media

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By Jeanine Poggi Verified, Jack Neff Verified, Parker Herren Verified
| Crain's Chicago Business Verified
Since 2020, dozens of advertisers have pledged to increase spending with Black-owned media. And despite fears that those commitments would be forgotten by now, a survey of Black-owned media companies from Crain's sister publication Ad Age tells a different story, though performance varies widely by company and brand. Spending with Black-owned media is on the rise, up in 2022 vs.
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