TV reporter @adage. Mom, TV binger, aspiring author, food lover. Alum @thestreet, @forbes, @wwd

Brands That Are Going Rogue for the Next 'Star Wars' Film

Despite Ratings, Comedy Central Says Ad Game as Good as Ever

Pivot, a TV Network Targeting Millennials, Will Go Dark — Cable Channel to Shutter Less Four Years After Its Debut Participant Media's attempt at creating a TV network for millennials has failed. Pivot TV will go dark by the end of the year, less than four years after it debuted with the mission of creating content that focuses on social change.

Bud Light Flashes Back To the '90s During USA's 'Mr. Robot'

Hulu Will Stop Offering TV Shows for Free — Will Distribute Library Content in New Partnership With Yahoo Hulu will no longer offer TV shows for free. The streaming service is scrapping its free, ad-supported TV and movie offering, which had provided streaming viewers with a library of thousands of TV shows and clips since 2007.

NBC Hits $1.2 Billion in Record Ad Sales For Rio Olympics — Issues Plaguing Rio Generate Heightened Awareness Among Viewers, Advertisers NBC hit a new record for Olympic advertising - securing $1.2 billion in national ad sales for the upcoming games in Rio. "We surpassed what we thought was an unattainable threshold," said Seth Winter, exec VP-advertising sales, NBC Sports Group.

Philippe Dauman Says Legal Woes Won't Deter Viacom — U.S. Ad Revenue Declines 4% in Third Quarter Viacom CEO Philippe Dauman kept up a tone of confidence on the company's earnings call with Wall Street on Thursday morning, saying the company is not deterred by the very public legal battle with Sumner Redstone.

CBS And Showtime OTT Services Top 2 Million Subscribers — Moonves Says OTT Services Are 'Way Ahead' of Where He Expected at This Point CBS has finally revealed how many people subscribe to its direct-to-consumer platforms. CBS All Access and Showtime's OTT product have over 2 million subscribers combined, split almost evenly between the two, CBS CEO Leslie Moonves said during the company's second-quarter earnings call.

Viacom Creates MTV Classic, Looks to the Past for Its Future — VH1 Classic, Home for Old Music Videos, Becomes Platform for MTV's Glory Days Viacom is spending plenty of time playing up its past as it tries to figure out its future.

That's a Wrap on the Broadcast Upfront — NBC Concludes Ad Talks With 12.5% Price Increase NBC Universal has officially closed its upfront negotiations, concluding broadcast deal making for ad time for next season. The flagship broadcast channel saw a 12.5% increase in the cost to reach 1,000 viewers, an industry standard known as CPMs, NBC Universal CEO Steve Burke said on an earnings call as parent company Comcast reported its most recent earnings Wednesday morning.
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Aug 22, 2016

When asking for a raise "ask for the highest number you can say without bursting out laughing." @cindygallop 

Aug 22, 2016

RT @cindygallop: Ad women, don't write to me & tell me you've stayed quiet. Write to me & tell me you're now speaking up. If nobody speaks…

Aug 20, 2016

Viacom waits until Saturday night to announce Philippe Dauman will step down as CEO effectively immediately.

Aug 17, 2016

Despite late-night ratings and cancelation of Wilmore's show, Comedy Central says its ad game is as good as ever. 

Aug 17, 2016

Pivot, the TV network targeting millennials will go dark. Once again reminding us that millennials don't watch TV. 

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