Jeanine Poggi
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Articles by Jeanine Poggi
Why the brands winning on Substack don't sound like brands
Shopify’s Substack, In Stock, doesn’t read like a brand newsletter. The brand swapped sales pitches for the storytelling and advice its audience demands—led by journalists. “The reader POV on Substack is also different in a way I appreciate. People come there to read, which raises the bar for the work.
Ad Age debuts Gen Z contributor column
Gen Z professionals and those under the age of 26 interested in advertising and marketing are encouraged to submit original essays.
How McDonald's and other big brands are spending on Black-owned media
Since 2020, dozens of advertisers have pledged to increase spending with Black-owned media. And despite fears that those commitments would be forgotten by now, a survey of Black-owned media companies from Crain's sister publication Ad Age tells a different story, though performance varies widely by company and brand. Spending with Black-owned media is on the rise, up in 2022 vs.
Strands of Genius: Nuance of Nostalgia, Your Personality is Not Set in Stone & Spotify's Podcasting Bet
WRITING FROM | Nashville, TN WORKING ON | finishing touches for our presentation with the team over at Trade Republic LOOKING AHEAD Feb 21-26 | Nashville, TN Feb 26-March 10 | Long Beach and New York, NY After a long weekend in St. Simon’s Island with friends, we’re now wrapping up our month in Georgia and headed to Nashville for a few days before our first *in-person* workshop of the year in Long Beach, NY.
Strands of Genius: The Ads Between Sports Edition + Valentine's Gifts from Fictitious Men & The AI Dinner Party Guide
WRITING FROM | Atlanta, GA WORKING ON | helping a team establish their planning process LOOKING AHEAD Jan 19-Feb 16 | Atlanta, GA Feb 16-20 | St. Simon’s Island Feb 20-26 | Nashville, TN Feb 26-March 10 | Long Beach and New York, NY It’s hard to watch the Super Bowl and live tweet about the ads at the same time. But Sunday night, I did that, so that I could take part in #PlannerBowl, and because yesterday we were discussing some trends and our faves with the folks over at Zappi.
How Activision Blizzard found success amid a global pandemic
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
McDonald's sued by Byron Allen for $10 billion in race discrimination lawsuit
McDonald’s is being sued by media mogul Byron Allen’s company over racial discrimination.
Unilever rolling out ‘inclusive' deodorant packaging
Consumer products giant Unilever is launching a prototype of what it says is the world's first deodorant for people with visual impairment sand upper-limb motor disabilities under the name Degree Inclusive. The product will be called Rexona Inclusive elsewhere in the world under a brand that ranks as the biggest deodorant globally and trails only Dove as the company's second largest in personal care.
General Motors lays out new framework for working with diverse media
General Motors is revamping its model for working with diverse-owned and diverse-targeted media, including hosting its own advance "upfront" briefings dedicated to these outlets, creating a new $50 million incubation fund and rethinking measurement criteria. The new plan follows GM’s conversations with Black-owned media outlets led by the likes of Byron Allen among others, who called for the automaker to sit down with group after claiming the company had ignored such meeting requests in the past.
WATCH: BYRON ALLEN DEMANDS ADVERTISERS SPEND MORE WITH BLACK-OWNED MEDIA
30 Mar WATCH: BYRON ALLEN DEMANDS ADVERTISERS SPEND MORE WITH BLACK-OWNED MEDIA Posted at 11:39h in News by joie Media mogul discusses what brands need to do to better support minority-owned businesses By Jeanine Poggi Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In this live episode of Ad Age Remotely, Jeanine Poggi will be joined by Byron Allen, founder, chairman and CEO of Allen Media Group, Entertainment Studios.
GM CEO called out by Black-owned media execs in full-page ad
General Motors CEO Mary Barra is being called out by leaders of Black-owned media companies for refusing to meet with them.
BYRON ALLEN THREATENS LEGAL ACTION IF MADISON AVENUE DOES NOT ALLOCATE MORE DOLLARS TO BLACK-OWNED MEDIA
15 Mar BYRON ALLEN THREATENS LEGAL ACTION IF MADISON AVENUE DOES NOT ALLOCATE MORE DOLLARS TO BLACK-OWNED MEDIA Posted at 13:33h in News by joie Media mogul sent letters of intent to brands and their agencies By Jeanine Poggi Over the past year, Allen, who owns The Weather Channel, as well as seven other cable networks, a syndication production company, local stations and digital assets, says he has engaged in conversations with chairpeople and CEOs at agencies and holding companies as well...
Vroom reveals Super Bowl commercial showing pains of car buying
Vroom, an online auto retailer, will make its Super Bowl debut. The big game ad, which the company revealed Tuesday, dramatizes the painful process of car shopping. In the 30-second commercial, created by agency of record Anomaly, a man is being shown in a torture chamber of sorts and is being interrogated by a car salesman. The scene then switches to the man sitting on his lawn with a car being delivered straight to his door.
Vroom reveals Super Bowl commercial showing pains of car buying » TechnoCodex
, an online auto retailer, will make its Super Bowl debut. The , which the company revealed Tuesday, dramatizes the painful process of car shopping. In the 30-second commercial, created by agency of record Anomaly, a man is being shown in a torture chamber of sorts and is being interrogated by a car salesman. The scene then switches to the man sitting on his lawn with a car being delivered straight to his door.
Hyundai will sit out the Super Bowl, breaking a five-year streak
Hyundai Motor Co. is sitting out of the Super Bowl, ending its long-running streak of big game ads. “This was a decision based on marketing priorities, the timing of upcoming vehicle launches and where we felt it was best to allocate our marketing resources,” according to a company spokesperson, who added “we will certainly be back.” This makes Hyundai the most high-profile, long-running brand to sit on the sidelines in 2021 so far. It has aired 12 Super Bowl commercials over the past 13 years.
Behind Calm's unexpected Election Night win
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
How Activision Blizzard found success amid a global pandemic
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
How streaming news channels made their mark in the 2020 election
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
WeatherTech brings pro-America messaging back to the Super Bowl
WeatherTech is returning to the Super Bowl for the eighth consecutive year, bringing back the pro-American theme that has long been central to its creative.
WeatherTech brings pro-America messaging back to the Super Bowl
WeatherTech is returning to the Super Bowl for the eighth consecutive year, bringing back the pro-American theme that has long been central to its creative.
WEATHERTECH BRINGS ITS PRO-AMERICA MESSAGING BACK TO THE SUPER BOWL
WeatherTech is returning to the Super Bowl for the eighth consecutive year, bringing back the pro-American theme that has long been central to its creative.
How to not miss the mark in multicultural marketing
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
How the pandemic changed TV commercials
Remember TV commercials that showed fans at crowded football games, or that focused around cities packed with people, or with celebrities delivering lighthearted messages? You might call them the "before coronavirus" commercials – ads that definitely don't work now.
This week on "Sunday Morning" (May 31)
Nancy Giles wants you to join her for a Facebook Live this Sunday Join us #SundayMorning after the show! ☀️ Nancy Giles will be giving a Facebook Live chat at 11AM EST this Sunday. Nancy will be discussing her story on Peloton workouts. Post a question in the comment section and be sure to visit our Facebook page at CBSSundayMorning.
5 conclusões da temporada de negociação de TV nos EUA que podem se repetir aqui. - ProXXIma
‘Flexibility’ will be the most over-used phrase While in recent years phrases like “audience targeting” and “attribution” have been echoed by ad sales leaders during the upfront week, this year the buzzword seems to be “flexibility.” With so much uncertainty in the marketplace due to the pandemic, marketers will be looking for flexibility as it relates to the timing in which they strike deals and their ability to pull out of deals if things change.
The Worst & Most Popular Dog Breeds
Photo credit: AP PHOTO/MARK HUMPHREY America’s Most Dangerous Dog Breeds – Niall McCarthy, Contributor 11 Riskiest Dog Breeds for Homeowners and Renters – Catey Hill, Contributor Over the years, studies into fatal interactions between canines and humans have proven fiercely controversial, given the myriad of circumstances behind different attacks.
WeatherTech puts its Super Bowl focus on pets, rather than products
For the past five years, thermoformer and injection molder MacNeil Automotive Products Ltd.'s WeatherTech brand has been part of the world's biggest football game, airing ads featuring its "Made in the U.S." story and products. Last year, it added a second ad, focused on a new line of pet products and featuring CEO David MacNeil's own dog, a Golden Retriever named Scout.
NBC plans ad-supported streaming service
NBC Universal plans to launch a free, ad-supported streaming service in early 2020, the company announced on Monday. The yet-to-be-named service will be led by Bonnie Hammer, who was promoted to chairman, direct-to-consumer and digital enterprises, for NBCU. Hammer had previously served as chairman of NBCU's cable group. This comes, of course, as rivals Walt Disney and AT&T's WarnerMedia prep direct-to-consumer services of their own. CBS also has an over-the-top service, CBS All Access.
Serena Williams & Bumble's Super Bowl Commercial Teaser
ADAGE - Jan 15 - Dating app Bumble finally confirmed it will air it's first Big Game commercial during Super Bowl LIII. The campaign, titled "The Ball is in Her Court," is focused on women making the first move in dating, friendship and business. It was developed, produced and led by a team comprised entirely of women, according to the company. by Jeanine Poggi See full article at AdAge See all posts on Bumble Subscribe to OPW + Join IDEA + Engage CB
Colgate taps Luke Wilson for Super Bowl ad
Colgate-Palmolive tapped Luke Wilson to star in its Super Bowl ad, which will feature its flagship Total brand. The 30-second ad will air in the third quarter and will be directed by Bryan Buckley, who has more than 60 Super Bowl commercial credits to his name. The ad is expected to be comedic in tone. While this isn't the first time Colgate has aired a spot in the Big Game, it is the first time it has featured its oral-care brand. This will be Wilson's first-ever Super Bowl commercial.
WeatherTech brings its 'Made in America' messaging back to the Super Bowl
Car mat maker WeatherTech is returning for its sixth consecutive Super Bowl. The company is set to run one 45-second ad in Super Bowl LIII and will once again work with agency-of-record, Pinnacle Advertising. The creative is undisclosed, but it's expected to once again lean into its "Made of America" messaging. WeatherTech's patriotic motto has been a staple in the Super Bowl for the past five years. Now it returns at a time when politics have more polarizing than in recent history.
Why Black Friday Midnight Openings Weren't Really a Success
NEW YORK ( TheStreet ) - Black Friday is being measured by the success of retailers' early store openings. But these extended hours may not have been as lucrative as they appear. While earlier door busters did drive consumers into the stores, the gimmick failed to keep momentum building through the holiday weekend. "Black Friday may have come in with a roar, but it's going out with a whimper," says Marshal Cohen, chief industry analyst at NPD Group.
After 'Apes' slur against Valerie Jarrett, Roseanne Barr says she'll quit Twitter
Roseanne Barr apologized on Tuesday and said she will leave Twitter after stirring up a controversy in the wee hours of Tuesday morning by calling former Obama White House adviser and current University of Chicago professor Valerie Jarrett the child of the Muslim Brotherhood and "Planet of the Apes." The remark, part of a Twitter conversation on another subject, was swiftly condemned by other Twitter users as racist.
'Roseanne' canceled after racist tweet on ex-Obama aide Valerie Jarrett
Update, 1 p.m.: ABC is canceling "Roseanne" following the star's tweet about Valerie Jarrett. "Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show," ABC Entertainment president Channing Dungey said today in a statement.
'Roseanne' canceled at ABC after racist tweet
ABC is canceling "Roseanne" following the star's tweet about Valerie Jarrett. "Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show," ABC Entertainment president Channing Dungey said today in a statement.
After racial slur against Valerie Jarrett, Roseanne Barr says she's quitting Twitter
Roseanne Barr apologized on Tuesday and said she will leave Twitter after stirring up a controversy in the wee hours of Tuesday morning by calling former Obama White House adviser and current University of Chicago professor Valerie Jarrett the child of the Muslim Brotherhood and "Planet of the Apes." The remark, part of a Twitter conversation on another subject, was swiftly condemned by other Twitter users as racist.
'Roseanne' canceled at ABC after racist tweet: report
Update, 1 p.m.: The Hollywood Reporter writes that ABC "has decided to cancel its Roseanne revival following star Roseanne Barr's racist tweet Tuesday." "Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show," ABC Entertainment president Channing Dungey said today, according to the Reporter.
After racial slur against Valerie Jarrett, Roseanne Barr says she'll quit Twitter
Roseanne Barr apologized on Tuesday and said she will leave Twitter after stirring up a controversy in the wee hours of Tuesday morning by calling former Obama White House adviser and current University of Chicago professor Valerie Jarrett the child of the Muslim Brotherhood and "Planet of the Apes." The remark, part of a Twitter conversation on another subject, was swiftly condemned by other Twitter users as racist.
More brands exit 'Ingraham Angle,' but Ace Hardware reverses course
More of Laura Ingraham's sponsors joined the boycott bandwagon this week, but even as companies like Red Lobster and SlimFast pulled their ads from her Fox News show, the cable news behemoth has managed to keep commercial levels steady. "The Ingraham Angle" aired 16 national commercials on Thursday night from 12 brands, according to iSpot.TV.
Hyundai teases Super Bowl ad
Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it's not above a little teasing, first. On Sunday, the automaker launched a preview for its Super Bowl commercial during the AFC and NFC Championship games. "Last Super Bowl we surprised three heroes. This year we'll surprise millions," according to the teaser. "And you might be one of them." Hyundai, which is an NFL sponsor, has not disclosed the number of ads it will run in the game.
Nearly 98 Years Ago, Boston Was Submerged by Deadly Molasses Flood
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Nearly 98 years ago, on Jan. 15, 1919, a five-story-tall tank almost full of molasses burst in Boston’s North End without warning. A sable wave 25 feet high and 160 feet wide flowed down a hill and then through the city streets at 30 miles per hour. Survivors described the noise the substance made as an ominous hissing or sucking sound, writes The Daily Beast. More than 2 million gallons of molasses swept people away, as well as horses and railroad cars, and leveled stout brick walls.
By Michael Greshko Verified, Erin Griffith Verified, Christian D'Andrea Verified, Jeanine Poggi Verified
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RealClear Life
New NASA Images Show Huge Water Reserves All Over Mars
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Scientists have found layers of water ice buried just a few feet below Mars’s surface. The discovery adds a crucial detail to Mars geologic history and it may shape how future humans on Mars get their water. Colin Dundas, the U.S. Geological Survey geologist who co-discovered the ice layers told National Geographic that scientists have long theorized that reserves of water ice are locked underground on Mars.
By Michael Greshko Verified, Erin Griffith Verified, Christian D'Andrea Verified, Jeanine Poggi Verified
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RealClear Life
Does Nick Foles Have a Playoff Run in Him?
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At only 26-years-old, Nick Foles was thinking of retiring from the NFL. His experience with the St. Louis Rams in 2015 was so terrible he didn’t touch a football for eight months, writes Bleacher Report. He had been on the cusp of greatness in Philadelphia, with 119.2 passer rating and he had led the Eagles to a division title, a home playoff game and a lead with 4 minutes and 54 seconds left against the Saints. But the Saints still won, and Chip Kelly shipped Foles off to the Rams.On Dec.
By Michael Greshko Verified, Erin Griffith Verified, Christian D'Andrea Verified, Jeanine Poggi Verified
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RealClear Life
Ranking the Most and Least Entertaining Potential Super Bowl Matchups
The Divisional Round of the 2018 NFL playoffs kicks off this weekend and that makes Super Bowl 52 only three weeks away. There are eight teams left, all trying to win that trophy. The candidates range from the usual suspects, like the Patriots, Steelers and Falcons, as well as some surprises, like the Jaguars or the Titans. Since there are 16 possible ways this Super Bowl can go, SB Nation decided to rank which matchups would be the most and least exciting to watch.
Super Bowl ad coming from Groupon
Groupon is returning to the Super Bowl with its first commercial in the big game since its 2011 "Tibet" flop, Ad Age reports. The 30-second ad, which will air between the third and fourth quarters of Super Bowl LII, will build on the company's recent campaigns focused on saving customers money on everyday purchases and helping small businesses grow. The commercial will feature a celebrity, the company said, declining to be more specific.
On Eve of White House Gun Push, NRA Starts a TV Talk Show - Series ‘Especially Timely,’ Says Rifle Association
The Sportsman Channel is turning the National Rifle Association’s radio show, "Cam & Company," into a live daily talk show. The show, hosted by gun-rights advocate Cam Edwards, was set to begin airing Tuesday evening, Jan. 15, 2013, and comes as Vice President Joe Biden is expected to present national gun-control proposals to President Obama, who will announce his plans on Wednesday. It also coincides with the Shooting, Hunting, Outdoor Trade show, known as the SHOT Show, taking place in Las Vegas.
ABC sold ad time for the Oscars at about $2 million for 30-second spots, according to ad buyers, to Walmart, Samsung, McDonald's and Verizon
ABC has sold out of commercial time in the Academy Awards, with the cost for a unit remaining steady despite last year's ratings weakness and the #OscarsSoWhite controversy. Advertisers in this year's celebration of some of the biggest films include Walmart, Samsung, McDonald's, AT&T, Verizon and Anheuser-Busch InBev, ABC said. Thirty-second spots are going for about $2 million, with some paying as much as $2.5 million, according to several media buyers.
CMO's guide to chatbots - IBM THINK Marketing
Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps. Of course, chatbots aren’t a new phenomenon, but they generated buzz this year when Facebook opened its Messenger platform to third-party developers. Facebook went from having zero bots in February to 18,000 by July, according to research firm Forrester.
The giant New York Wheel has giant sponsorship ideas, including Google Glass
The New York Wheel could usher in a new era in outdoor advertising when it joins other iconic structures along the New York harbor in 2016. The Ferris wheel, which will be erected in Staten Island near the ferry terminal, is expected to attract up to 4.5 million visitors per year, according to developers. If current plans materialize, the wheel will be bigger than the London Eye and the world’s largest, Singapore Flyer.
Toyota replaces Nissan as auto sponsor of 'The Voice'
Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia also was an early sponsor of "The Voice." Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat.
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