Hopkinsville, Kentucky business owners are stocked and ready for solar eclipse visitors. "We're very excited," Dawn Hensley said. "It's once in a lifetime." Hensley is the owner of "The Look Boutique" on Main St. in Hopkinsville. Hensley has hired extra help to wait on customers throughout the weekend. She has hundreds of specially-designed solar eclipse hats and t-shirts to sell, in addition to a stockroom full of inventory. "Extra everything. Dresses, shirts, everything, head to toe.
Economic experts in Hopkinsville are estimating at least $30 million will pour into the local economy over solar eclipse weekend. The owner of the Corner Coffeehouse is preparing with extra inventory and extra help. Workers are also brewing up something special to mark the occasion, a lunar latte. "It is our espresso which we get from a small family roaster in Brooklyn, steamed milk, toasted marshmallow and cream de cacao flavors," said owner Amanda Huff-McClure.
The solar eclipse is the talk of the town in Madisonville, and restaurant workers are preparing to be slammed with customers. One of those places expecting to be busy, is Ferrell's on Main Street. If you pay a visit to Madisonville, locals tell us you have to make a stop here. This small downtown diner is an institution, serving up hamburgers since the 1920s. "I got a friend lives in North Carolina and his mother lives here," explained Don Wade.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".